Colin Fleming

CEO

San Francisco, California, United States25 yrs 2 mos experience

Highly Stable

Key Highlights

Led global marketing for Salesforce's award-winning brand.
Pioneered bold, human-first storytelling in B2B marketing.
Scaled marketing teams to over 600 professionals.

Stackforce AI infers this person is a SaaS marketing leader with extensive experience in brand management and global marketing strategies.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementProduct MarketingMessagingPartnership ManagementBrand Marketing

Other Skills

Salesforce.comCompetitive IntelligenceOnline AdvertisingGraphic DesignMarketing AutomationSaaSSEMSocial MediaCRMLead GenerationCorporate CommunicationsRetail MarketingPresentationsStrategic PartnershipsAdvertising

About

I lead marketing at ServiceNow—where we’re putting AI to work for people and building one of the most important enterprise brands of this era. I’ve spent my career scaling what works and rethinking what doesn’t. From full-funnel strategy to global campaigns, brand systems to demand engines—I believe great marketing does more than drive growth. It builds belief. At a time when too much B2B marketing still plays it safe, I’m pushing for bold ideas, human-first storytelling, and a brand that actually stands for something. Before ServiceNow, I spent 13 years at Salesforce, most recently as EVP, Global Marketing and Chief Brand Officer. I led brand, prouduct, and demand, ran Dreamforce, and helped the team earn Adweek’s B2B “Brand of the Year” and AdAge's "Marketer of the Year." Earlier in my career, I raced professionally with Red Bull, on the edge of Formula 1. The speed, the precision, the pressure—it shaped how I operate as a leader. I’ve just traded the car for the cockpit of global marketing.

Experience

25 yrs 2 mos

Total Experience

5 yrs 9 mos

Average Tenure

2 yrs

Current Experience

Servicenow

EVP, Chief Marketing Officer

May 2024 – Present · 2 yrs · San Francisco Bay Area · On-site

Salesforce

8 roles

Executive Vice President, Global Marketing

Feb 2022 – May 2024 · 2 yrs 3 mos

As executive vice president of global marketing, I lead a 600+ person worldwide marketing team responsible for brand, events, campaigns and advertising, content, creative, sports and media partnerships, customer marketing, Customer 360 marketing, social, demos, and customer insights.

Senior Vice President - Global Brand, Events, Product, Content, & Customer Marketing

Mar 2021 – Feb 2022 · 11 mos

Senior Vice President, Global Brand Marketing

Dec 2018 – Apr 2021 · 2 yrs 4 mos

Senior Vice President, Chief Creative Officer

Promoted

Mar 2017 – Dec 2018 · 1 yr 9 mos

Vice President, Head of Industry Marketing

Promoted

Nov 2015 – Mar 2017 · 1 yr 4 mos

Sr. Director, Industry & Product Marketing

Mar 2015 – Nov 2015 · 8 mos

Senior Director, Product Marketing

Jun 2012 – Mar 2015 · 2 yrs 9 mos

Driving messaging, product positioning & executive keynote content for the #1 enterprise cloud computing company.

Senior Product Marketing Manager

Jun 2011 – Jun 2012 · 1 yr

Eventpro strategies event staffing

Brand Marketing

Jun 2010 – Jun 2011 · 1 yr

Esoles custom footbeds

Head of Marketing, Partner

Apr 2007 – Jul 2010 · 3 yrs 3 mos · Scottsdale, Arizona, United States · On-site

Negotiated and managed marketing partnerships with Sam’s Club (Walmart) PGA TOUR, Trek, USA Cycling and Map My Fitness
Established complete retail footprint including product packaging, branding and point-of-purchase display
Drove key product design and material development with manufacturing partner in China
Continuously revitalize corporate imaging, creating media/retail kits and all marketing collateral
Increase unique and overall Web hits by over 3,000 % in initial 6 months
Navigate traditional advertising, online marketing (organic & paid SEM, banner/video display ads, e-mails, SEO & social networking)

Colin fleming motorsports, inc

Professional Racing Driver

Feb 2001 – Feb 2007 · 6 yrs

North American and European Champion with 15 years motorsport experience
Proposed and acquired over $15 million in funding from corporate entities Red Bull, Chrysler and Western Union
Formulated elaborate marketing proposals and personally negotiated all marketing agreements and athlete contracts
Garnered press coverage in media outlets such as Road & Track, Car and Driver, Speed Channel, Racer Magazine, Autosport and some international publications