Jun 2024 – Feb 2025 · 8 mos · Oakland, California, United States

• ▪ Leading Social Media Marketing efforts for the co-working space
• ▪ Member of "The Collective", an exclusive community of creatives
• ▪ In-house Headshot Photographer / Content Creator
• ▪ Events Manager and Co-host

Jun 2023 – Present · 2 yrs 10 mos · Worldwide · Remote

• At Your Best Marketing is a dynamic digital marketing agency dedicated to serving brands of all sizes and helping them thrive in the online space. We specialize in providing comprehensive solutions in social media marketing, email marketing, copywriting, blogging, event marketing & production, SEO, website development, review site optimization, and content creation. With a focus on delivering exceptional results, we strive to elevate our clients' online presence and drive meaningful engagement with their target audiences with hopes of building long-term successful brands.
• We understand the power of diversity, inclusion, and equity and as passionate advocates for equality, we prioritize creating inclusive marketing campaigns that resonate with diverse audiences. We firmly believe that representation matters, and we work diligently to ensure that our clients' brands reflect the diverse world we live in. We specialize in serving clients in the United States and Latin America in both English and Spanish.
• What sets us apart is our background in Customer Operations. Having a deep understanding of customer behavior, needs, and preferences enables us to create targeted marketing campaigns that truly resonate with our clients' target audiences. We go beyond traditional marketing practices by infusing customer-centric strategies into every aspect of our work.
• At Your Best Marketing is your dedicated partner in achieving online success. We combine our expertise, creativity, and strategic thinking to develop tailored solutions that align with your business goals. Whether you need to establish a strong social media presence, engage your audience through email marketing, optimize your website for better search rankings, or create compelling content, we have the knowledge and skills to deliver exceptional results.

Nov 2022 – Sep 2024 · 1 yr 10 mos · United States · Remote

• As a seasoned social media marketer with 10 years of experience in the tech industry, I have honed my skills in crafting compelling social media marketing programs and campaigns that drive engagement, brand awareness, and customer loyalty. My passion for staying ahead of the latest trends in social media marketing has allowed me to deliver results that exceed expectations and leave a lasting impression.
• With a deep understanding of the ever-evolving landscape of social media, I have a proven track record of creating effective strategies that have helped brands of all sizes achieve their marketing goals. From content creation to community management, I have a keen eye for detail and a commitment to excellence that sets me apart.
• As a collaborator and communicator, I work closely with teams to ensure that all social media content & campaigns align with the overall company goals / objectives and brand messaging. My ability to listen, learn, influence, and adapt has made me a valuable asset to every team I've been a part of.

Feb 2020 – Sep 2022 · 2 yrs 7 mos

• Helped establish Gradient, Asana's Employee Resource Group for multicultural people and allies. Produced + Co-produced over 50+ events with Asana's ERG's. And, also helped to organically build the Latinx Community at Asana ultimately leading to the creation of Asana's first ERG for Latinx folks.

Sep 2019 – Nov 2022 · 3 yrs 2 mos

• I was responsible for standing up the Organic Social Media Program at Asana. My core responsibilities included maintaining & executing the Asana social media channel properties and related operations upon which that work was dependent on. On a day to day basis I owned social media content production, scheduling, social listening, community engagement, and reporting. Also, I owned and managed all of our teams processes and workflows allowing us to be great cross-functional partners. One of my main goals as the Organic social lead was to support connected launch moments by owning campaign coordination & asset management for social campaigns like product launches, events, and top-tier content pieces in partnership with Marketing, Design, Business, and Product teams.
• While at Asana, I helped create the social media response team which helped communicate outages & other key company messages, and allowed our users to ask questions, and use our social media channels as a two-way communication channel. I also introduced and led the implementation of our first ever company Employee Social Sharing Program which empowers employees to become thought leaders and ultimately become our biggest advocates. On top of running the organic social media program, I also inherited the #teamasana Employer Brand social channels which helped attract world class talent to come work at Asana and helped us engage with our current employees. And, I also would ghostwrite for our executives social media channels enabling them to also become thought leaders.
• Asana was started after Dustin Moskovitz and Justin Rosenstein built an internal tool at Facebook that changed how the company coordinated work. They realized this technology could help all organizations collaborate better in order to achieve their goals. Currently, over 100,000+ teams and Organizations use Asana around the world.

Feb 2018 – Sep 2019 · 1 yr 7 mos

• I was the 1st User Operations Specialist focusing on both English and Spanish language support and ultimately became an Asana product expert, a savant of productivity, and also helped set the tone for a new branch of the team focused on international expansion. On a day-to-day basis, I helped customers with questions, feature requests, bug reports, and also empowered & educated them about best practices for collaborating with Asana. I helped the User Operations Team in becoming increasingly efficient by analyzing key metrics, assessing tooling needs, implementing solutions using tools, integrations, and APIs. I also assisted our users in the Online Community Forum, leading the "Foro de la Comunidad" aka the sub-community forum for the Spanish language. Additionally, I helped with customer support on Asana's online social media channels (Instagram, LinkedIn, Facebook, Twitter).

Feb 2016 – Jan 2018 · 1 yr 11 mos · Menlo Park, CA

• ▪ Developed Community Guideline policies and implemented solutions to tackle Abuse and Spam content on both Instagram and Facebook platforms.
• ▪Provided high-quality support to millions of users around the world.
• ▪ Worked hand in hand with the Project Manager to escalate and prioritize daily/weekly goals along with managing a team of 10 people.
• ▪Helped train their early AI bots and helped increase their efficiency 🤖

May 2015 – Jul 2015 · 2 mos · San Francisco Bay Area

• ▪ Created a digital-first content strategy and collaborated with a creative team of filmmakers & artists to launch a new film
• ▪ Drafted messaging and created content for social media, press releases, company newsletter & ads
• ▪ Developed and implemented an integrated social media strategy to support engagement with new audiences and other stakeholders through Facebook, Twitter, LinkedIn, Instagram, and company blog
• ▪ Created, developed, scheduled all social media content and reported progress
• ▪ Researched and identified NGOs, associations, and groups working on Immigration, Latinos, Women, Art Therapy, Health & Community and cultivated positive relationships with them on behalf of the organization and its founder

Jan 2015 – Jul 2015 · 6 mos · San Francisco Bay Area

• ▪Analyzed and categorized data
• ▪Trained their early AI bots
• ▪Helped define Twitter’s Community Guidelines (yes the original Twitter not X 🐥)
• ▪Tackled spam and abusive content making Twitter a safe place for everyone

Dec 2014 – Present · 11 yrs 4 mos · Oakland, CA

• Using dance as a mechanism to heal trauma
• ▪ Create content for social media channels (Instagram, Youtube, TikTok & Facebook)
• ▪ Designed and launched a website for the organization (www.theTURFinc.com)
• ▪ Conceived a monthly newsletter covering the news about the organization, its members, and the field
• ▪ Original development, implementation and management of the group’s social media strategy
• ▪ Increased Youtube, TikTok, Instagram, and Facebook followers, email subscriber lists and engagement. Generated over 500,000+ followers from around the world 🌎
• ▪ Coordinate event logistics, manage ticket sales, and oversee strategic collaborations with organizations like GoPro, Oakland Roots, Oakland Ballers, Smoakland, Red Bull for special marketing projects / events
• ▪Copywrite, edit, and film content
• ▪Write grants, do community outreach, and generate additional opportunities for the organization

Apr 2014 – Jun 2022 · 8 yrs 2 mos · San Francisco Bay Area

• ▪ Managed an art collective of three other artists which involved handcrafting products, curating small collections from fair-trade sources, overseeing all business operations and running efficient strategies to expand.
• ▪ Developed the e-commerce site (www.casadegitanas.com) and managed it, along with copywriting for the web & blog writing, and creating content for all social channels.
• ▪ Oversaw marketing, promotion, delivery and quality assurance of all products
• ▪ Managed the financial & physical resources of organization

Mar 2013 – Oct 2013 · 7 mos · Greater New York City Area

• ▪ Collaborated closely with the CEO to develop an e-commerce site that embodied the company's mission of creating hands-on footwear that blends design with social responsibility
• ▪Launched the organization's first digital marketing program, with a focus on a social-first strategy
• ▪ Established and managed all social media channels, including Facebook, Twitter, LinkedIn, Pinterest, and Instagram, ensuring weekly updates and content curation
• ▪ Raised $3,500 dollars to donate to Kolkata, India as part of Dcaged’s philanthropic efforts with their own charity foundation Girl2B
• Girl2B is a NY based non-profit that focuses on the education, health, and safety of poverty stricken girls living in Kolkata, India. Through the empowerment of education, the Girl2B foundation works to give every young girl a chance to reach her full potential, freeing her from the unfair cycle of poverty, and making her an agent of change.

Feb 2013 – Dec 2013 · 10 mos · Greater New York City Area

• ▪ Wrote blog articles and contributed to the "Student Blog" which entailed writing from a current student POV on behalf of the university (approximately one post per week on a school year calendar)
• ▪ Monitored social media accounts held by Pace’s Enrollment Services department and ensured that inquiring and admitted students received timely replies to questions, comments and feedback fostering active two-way communication
• ▪ Managed and engaged an online community of over 15,000 active users, consistently contributing content to promote community building
• ▪ Led a group of student ambassadors and oversaw Pace’s mobile app called PaceYourself. Tasks included sending reminder emails, directing admitted student inquiries, monitoring content, and offering timely feedback

Apr 2009 – Sep 2012 · 3 yrs 5 mos · Menlo Park, California

• ▪Helped the swim facility grow their brand and expand their digital footprint which resulted in a renewed operating contract with the city, a thriving community, and the acquisition of an additional pool in Menlo Park
• ▪ Assisted in achieving business objectives through leads generated from special events
• ▪ Planned, coordinated, and executed all Menlo Swim & Sport community events held at the facility
• ▪Managed all event operations – permits, contracting, pricing, audio/visual service arrangements, and promotions

Sep 2006 – Jun 2010 · 3 yrs 9 mos · Palo Alto, CA

• ▪ Through the extracurricular program BUILD, I was able to collaborate with a group of 3 peers from my high school to launch a business, Paws & Claws: a fashionable dog and pet clothing & accessory brand
• ▪ We received 1st place in the Annual Business Plan Competition at Stanford’s School of Business with guest judges Jack Dorsey (founder of Twitter) and Wycliffe Groesbeck (founder of Guitar Hero)
• ▪ Secured seed funding from a venture capitalist in Silicon Valley
• ▪ Worked on annual sales reports, managed sales events and oversaw multiple strategic marketing campaigns & programs