Nov 2021 – Jan 2023 · 1 yr 2 mos · København, Capital Region, Denmark

• Acting as advisory board member to the Danish affiliate management agency, Affiliate Manager. Advising on growth, agency management, people operations, client processes etc.

Oct 2016 – May 2024 · 7 yrs 7 mos · Copenhagen Area, Denmark

• I guest lecture in the class "Go-to-market marketing for startups and innovative products/services" on email marketing / marketing automation / lead generation.

Jun 2016 – Jun 2021 · 5 yrs · Kolding

• I hold recurring seminars on email marketing at International Business College in the city of Kolding, Denmark.

Jan 2016 – Dec 2024 · 8 yrs 11 mos · Copenhagen Area, Denmark

• I founded Ackermann with a vision to become Denmark’s leading email marketing agency, starting this journey while still in college. Over the years, we grew Ackermann into one of Denmark’s most recognized specialized digital marketing agencies, establishing partnerships with top industry platforms like Klaviyo. Through our tailored client processes and strategic insights, we became a key player in e-commerce and retail, trusted by both national and international brands.
• Under my leadership, I oversaw client strategy, team development, and overall agency management, while frequently sharing insights at major industry conferences. This work helped position Ackermann as Scandinavia’s largest Klaviyo partner, with a strong reputation for innovation and results.
• In October 2024, I exited the business through a successful acquisition by the award-winning agency, S360 A/S. Following this acquisition, I transitioned into the role of Senior Director & Head of Marketing Automation, where I continue to lead the business unit.

May 2014 – Jun 2015 · 1 yr 1 mo · Copenhagen Area, Denmark

• I was offered the opportunity by the owners of Meebox to work as Management Trainee after seven months at the company. I later decided that I wanted to put my entire focus on the digital marketing activities of the business*
• Reporting directly to the company's C-level executives and partners while being trained at operating the company on a daily basis.
• Day-to-day tasks:
• Project managing and overseeing the planning, launch and monetization of several projects
• Coordinating project activities between external suppliers and stakeholders and members of Meebox
• In charge of Meebox Builder - the company's website builder set to become one of the leading website builders in Denmark
• Coordinating and handling social media accounts & strategy
• In charge of e-mail marketing
• In charge of content marketing
• ... and much more.

Sep 2013 – Mar 2016 · 2 yrs 6 mos · Copenhagen Area, Denmark

• As the Community Manager at Meebox, I'm heading up the company's social media and e-mail marketing efforts on both a strategic and operational level. After joining the company in 2013, I have built up both a content, social media and e-mail marketing strategy from scratch, leading to great results for the company.
• What I do/have done:
• Built and maintained the company's social media strategy from scratch.
• Developed, planned and executed social media marketing campaigns across selected channels
• Built an e-mail marketing strategy and put it into effect
• Developed an effective content marketing strategy, leading to increased traffic from digital channels
• Headed up the design of the company's newsletter
• Set up social media surveillance, providing the company with insight into customer and market behavior
• Set-up and optimized social media advertisement campaigns
• Results:
• ✔ Increased search traffic to blog section
• ✔ Grown the amount of subscribers to the newsletter by 900 %
• ✔ Increased conversion rate on Facebook ads
• ✔ Increased overall traffic generated from social media to Meebox.net
• ✔ Turned Meebox Facebook page into the most followed of the Denmark-only hosting companies
• ✔ Increased Twitter engagement by 590%
• ✔ Received "best entrepreneurship blog"-award from Ekspertvalg.dk for the Meebox blog
• Other:
• I was invited to speak at Social Media Week Copenhagen 2015 about the importance of quality content marketing, the current and future state of quality content, the tools available to create quality content, how to align expectations with your audience and how to set the foundation for quality content.

Mar 2012 – Oct 2012 · 7 mos

• At FNATIC LTD, I was a of the company's web editorial team. As a web editor at Fnatic, I did coverage of FNATICs professional eSport teams, did articles for various company partners of FNATIC and travelled to various countries providing editorial coverage for the fans and readers of FNATIC.com while the FNATIC players and teams were competing in tournaments.

Apr 2010 – Nov 2010 · 7 mos

• I provided editorial coverage of the Danish electronic sports scene for the readers of Gaming.dk, the largest Danish eSports news site.