Jan 2025 – Present · 1 yr 4 mos · Tredegar, Wales, United Kingdom · Remote

Jul 2023 – Jan 2025 · 1 yr 6 mos

• Completed a creative writing programme, while starting work on writing my own series of fantasy fiction books. I also pursued personal ambitions in writing poetry & prose, entering the 2023 and 2024 National Poetry Awards, taking part in open mic events, and even being featured in a number of poetry and prose annuals.

Jun 2020 – Jul 2023 · 3 yrs 1 mo · Manchester, England, United Kingdom

• Established successful marketing agency during the Covid-19 pandemic, servicing clients within multiple sectors, including education, defence, security, medical communications, Insurance, construction, sports, and business coaching.
• Key Achievements:
• (1) Full rebrand of Viking Arms Police & Military Division inc. redevelopment of website and trade catalogue.
• (2) Full rebrand of The National Shooting Centre inc. redevelopment of website and eCommerce facilities.
• (3) Partial rebrand of The Manufacturers Institute inc. redevelopment of website and eLearning systems.
• (4) Partial rebrand of ActionCoach franchises inc. regional websites, pitch decks and digital marketing.

Jul 2019 – Mar 2020 · 8 mos · Preston, England, United Kingdom · On-site

• Headed up both domestic and international marketing teams, which consisted of an internal design studio of seven Graphic Designers, two Developers, a Social Media Executive, a Copywriter, and an eCommerce Manager.
• Key Achievements:
• (1) Investment project - Managed successful launch of pilot store in Dubai Mall, from shop fit through to launch event, UAE consumer eCommerce website, and influencer programme.
• (2) Project Managed CRM system integration to Salesforce Pardot, to increase consumer brand engagement and life cycle, which resulted in a 24% increase in return customer spending.

Jan 2008 – Jul 2019 · 11 yrs 6 mos

• Part of senior management team responsible for growing the business from £7,000,000 – £30,000,000 over 11 years and expanding brand portfolio from 30 to over 100 international brands. Acted as agent for change within the business, supporting transformational change, allowing the business room to grow to £75,000,000 T/O. Led businesses Marketing and eCommerce function with P&L accountability, and led an internal marketing dept. of four, including a Marketing Assistant, Digital Marketing Executive, and a Developer, with additional agency support.
• Other positions held during tenure included: eCommerce Divisional Manager, Group Marketing Manager, eCommerce Manager, Field Sales, and Brand Ambassador.
• Key Achievements:
• (1) Established new eCommerce division which diversified brand portfolio and transformed the business from being UK domestic distribution to being Pan-European capable, expanding routes to market with retailers such as Amazon S.r.L, Amazon FBA, Amazon FBM, and eBay, and increased T/O by £1,000,000pa. Worked with global brands inc. Arc’Teryx, Solomon, Bushnell, Leica, Tasco, Spyderco & Mystery Ranch.
• (2) Project managed development of new online trade portal, enabling customers, to access information online, and order directly. This allowed the business to become operational 24/7 365 days a year and accounted for more than £900,000 of additional orders taken outside of standard business operating hours.
• (3) Managed B2B and B2C customer mapping project to provide marketing and operational intelligence, providing better targeted sales and marketing activity, and a 40% reduction in print ad spend year on year.
• (4) Co-managed migration of internal business systems responsible for 60,000 live SKUs, CRM, Order Management, Business Intelligence, and audited firearms register.
• (5) Managed multiple trade show exhibition stands design and construction for events inc. DSEi (ExCeL, London), CLA game fair, Shot Show (Vegas, USA) with stand budgets up to £500,000.