Ruchika Soni

Business Development Executive

Exton, Pennsylvania, United States10 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

3 years of experience in digital marketing and sales.
Expertise in business analysis and quality assurance.
Proficient in designing targeted marketing campaigns.

Stackforce AI infers this person is a Digital Marketing and Business Analysis professional with a focus on client engagement and project execution.

Contact

soniruchi77@gmail.com LinkedIn

Skills

Core Skills

Digital MarketingMarketing StrategyBusiness AnalysisQuality Assurance

Other Skills

Brand DevelopmentBusiness DevelopmentBusiness StrategyCompetitive AnalysisDatabase DesignEvent ManagementHuman ResourcesInteractive AdvertisingInteractive MarketingLeadershipMarket ResearchMarketing CommunicationMarketing ManagementOnline AdvertisingOnline Marketing

About

Having 3 years of experience as a marketing and sales professional in digital marketing and sale of insurance products. I have been involved in: 1. Performing marketing research (Primary/Secondary), analytics support to generate business insights of market and define appropriate marketing strategy, targeted campaign, and advertisements designing based on client needs. 2. I have also exposure in SEO, promoting products and content on various social media platforms. I have also worked as a seasoned business analyst with a profound knowledge of: 1. SDLC (waterfall and agile) and quality assurance process of developed projects. 2. Pre-Sales activity. 3. Expertise in mobile/ web applications and websites. 4. Experience in writing requirement in the form of product backlog stories and test plans. 5. Defining test scenarios & test cases based on business and functional requirements.

Experience

Symmetry financial group

Insurance Agent and Sales Consultant

Apr 2022 – Present · 3 yrs 11 mos · United States

Social Media MarketingMarketing StrategyMarket ResearchDigital Marketing

Rucheewidyou

Lifestyle Blogger

Feb 2016 – Present · 10 yrs 1 mo · Glen Mills, Pennsylvania, United States

Create content on Pinterest and Youtube including videos, articles, recipes and photographs showcasing tips for a healthy vegetarian lifestyle. Create content from India travel and life experiences to educate profile visitors of Indian culture and places of interest.

A3logics

Business Analyst

Jun 2010 – Dec 2010 · 6 mos · Jaipur, Rajasthan, India

Gathered, analyzed and documented requirements for web and website application intended for domestic and international clients resulting in further future endorsements. Created Software requirement specification (SRS), proposal documents, communicating with clients, resulting in timely execution of projects which eventually results in cost effectiveness.

SDLCQuality AssuranceBusiness Analysis

Auriga it solutions pvt ltd

.NET Developer

Feb 2010 – May 2010 · 3 mos · Jaipur, Rajasthan, India

Developed a biometric system to be installed in Banasthali Vidyapeeth, Jaipur resulting in transition of manual attendance system into automated security entry process.