Michael Bernstein

Co-Founder

Takoma Park, Maryland, United States15 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years in technical marketing leadership.
Expertise in go-to-market strategies for tech products.
Successfully scaled startups from seed to millions in revenue.

Stackforce AI infers this person is a MarTech expert with a strong focus on developer products and go-to-market strategies.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingSalesMarketing

Other Skills

Messaging & PositioningPricing & PackagingGo-to-market Strategy & ExecutionCompany / Product LaunchesDeveloper marketingGo-to-marketContent strategyStatic AnalysisStrategyPricing Strategy

About

Reify helps you set and meet your revenue goals -- we're the best technical Marketers in the industry, with over 100+ satisfied clients to show for it, and we've seen it all.

Experience

Heavybit industries

Program Advisor

Apr 2017 – Dec 2022 · 5 yrs 8 mos · San Francisco Bay Area

Heavybit helps startups turn products loved by developers into successful businesses. Our community is the only one of its kind to focus solely on taking developer products to market. As a Program Advisor, I’ve offered founders mentorship on developer marketing, go-to-market, and content strategy, to ensure that the next generation of developer products delight and engage users and customers. To learn more visit heavybit.com.

Developer marketingGo-to-marketContent strategyGo-to-market Strategy

Reify

Co-Founder and Principal

Dec 2016 – Present · 9 yrs 4 mos · Takoma Park, Maryland

Reify is Michael Bernstein and Brian Doll - two experienced marketing leaders who have developed systems and frameworks to help companies of all sizes tell their best story and generate the most value for their customers and themselves, with an authentic and creative voice.
We specialize in:
Messaging & Positioning
Pricing & Packaging
Go-to-market Strategy & Execution
Company / Product Launches
Product Marketing
hello@reifyworks.com
https://www.reifyworks.com/

Messaging & PositioningPricing & PackagingGo-to-market Strategy & ExecutionCompany / Product LaunchesProduct MarketingGo-to-market Strategy

Code climate

VP of Community, First Employee

Sep 2013 – Oct 2016 · 3 yrs 1 mo · New York City and Remotely

I joined Code Climate pre-fundraising as the first non-founder employee. I helped the company grow through seed and A round funding, from 1 to nearly 20 employees, and from low hundreds of thousands to millions in revenue. I cut my teeth on sales and marketing at Code Climate, and had a great experience doing so.

SalesMarketing