Sarah Ayaz — Digital Marketing Specialist
I am pursuing a Master’s in Industrial Biotechnology at NUST, and I am someone who genuinely cannot stop asking why. Sometimes that curiosity shows up in the lab, and sometimes it shows up when I am wondering why one post connects better with people than another. My academic work and research experience at CMH, NIH, and PCRWR have been fully rooted in biotechnology and lab based research. That part of my journey taught me discipline, structured thinking, and how to work deeply with complex information, all of which shaped how I approach work in general. Alongside this, I found my space in digital and social media marketing. As the Marketing Lead at Pinkfly, I worked on shaping digital presence, planning social media strategy, and turning ideas into content that felt relatable and human. That experience showed me that good marketing is not about posting for the sake of visibility. It is about understanding people, how they engage, and what actually resonates with them. I enjoy taking complex topics and turning them into content that makes sense, sparks conversation, and adds value. Whether it is planning campaigns, storytelling on social platforms, understanding audience behavior, or refining strategy through insights, I love the balance of creativity and intention that digital marketing offers. What excites me most is work that connects communication and community, where strategy meets creativity and content is built with purpose rather than noise. If you are into digital marketing, social media strategy, content, or simply believe that thoughtful communication can shape how people think and connect, I would love to connect. I am always open to learning, collaborating, and contributing to work that genuinely matters.
Stackforce AI infers this person is a versatile professional in Biotechnology and Digital Marketing.
Location: Rawalpindi, Punjab, Pakistan
Experience: 2 yrs 11 mos
Skills
- Digital Marketing
- Content Marketing
- Market Research
- Biotechnology
- Environmental Science
Career Highlights
- Strong background in both biotechnology and digital marketing.
- Proven ability to lead teams and manage projects effectively.
- Skilled in turning complex topics into engaging content.
Work Experience
Intelura
Digital Marketing Intern (2 mos)
Pinkfly
Marketing Lead (2 mos)
Marketing Team (1 mo)
NUST
Academic (11 mos)
Freelance
Freelance Research Assistant (1 yr 6 mos)
Market and Data Research | Freelance / Academic Projects (5 mos)
Freelance / Academic Projects
Market Researcher (5 mos)
Combined Military Hospital Rawalpindi
Internship Trainee (2 mos)
Pakistan Council of Research in Water Resources (PCRWR)
Internee (1 mo)
National Institute of Health (NIH)
Internee (1 mo)
NGO – SAAM Foundation
Head of Media (1 yr 11 mos)
Education
Master's degree at National University of Sciences and Technology (NUST)
Pre-Medicine at Army Public School and College
Pre-Medicine/Pre-Medical Studies at Army Public School
Bachelor of Science at International Islamic University
Master of Science at National University of Science and Technology
