Karan Bhargava — CEO

Marketing leader and Entrepreneur with experience working in Consumer Tech, Retail and Fintech industry. Worked with brands like Google, Cheil [Samsung group] in past, supervising very large scale consumer facing marketing initiatives. 14 years of multifaceted experience working in India, APAC and MENA region. Expertise spanning in agency and brand sides with integrated experience in Brand, ATL, BTL, Digital, Retail and Growth. Strong experience in cross functional collaboration with multi cultural teams and liasoning with functions like Sales/Product/Eng/UiUx & Analytics. Led marketing teams with annual marketing budget ranging from 10 crore inr plus for brands like IIFL, Starlink. Ventured into entrepreneurship by founding coconutanna.com, an ecommerce platform delivering fresh coconut water at doorsteps. Clocked 50L in annual revenues and around 10k coconut sale volume in a month. Also had cart concepts where we placed carts which served fresh, chilled coconut water at Office complexes. Skills Growth/Product Marketing | Digital Marketing | Marketing Analytics | Funnel & Campaign Optimization | Acquistion/Retention strategies | Offers and Incentivization | Team Management | Digital transformation & Automation | Content | UI/UX | ATL/BTL | Brand Marketing | Retail | Outdoor | Radio | PR | P&L Management | Webite Management | App Marketing My professional life's highlights 1. A chance to work with the legend Mr Ameen Sayani and persuade him to lend his voice for VisionSpring's mobilization campaign 2. Founding my entrepreneurial venture at age 24, coconutanna.com, an ecom platform. 3. Winning the Photo of the month for NDTV save the tiger campaign in 2012 4. Helping in launch of Google Pay & Axis Bank's ACE Credit Card and issuing 8k cards in the first month of full launch in 2020 5. Getting promoted as the project lead for Samsung IT Exclusive brand shop rollouts at the age of 22 6. Winning Afaqs DigiPub Gold for the best vernacular content in 2018 7. Branding 50k+ Ubers in Delhi & Mumbai for GPay & Uber's joint campaign for GPay acceptance on Uber App. Seeing branding done by you in so many cars, is nothing short of being Priceless 8. Helping direct the program 'Starlink Assist' which delivered and activated Qatar's first iPhone 17 at home, 20 minutes post launch

Stackforce AI infers this person is a Digital Marketing Leader with extensive experience in Fintech and E-commerce.

Location: Gurugram, Haryana, India

Experience: 13 yrs 7 mos

Skills

Digital Marketing
Ui/ux
Seo
Marketing Strategy
Performance Marketing
Entrepreneurship
E-commerce
Project Management

Career Highlights

Launched Google Pay and Axis Bank's ACE Credit Card.
Founded coconutanna.com, achieving 50L annual revenue.
Worked with Mr. Ameen Sayani on VisionSpring's campaign.

Work Experience

Starlink Qatar

Digital Marketing Lead [Laid off due to restructuring] (4 mos)

IIFL (India Infoline Group)

DVP Marketing - IIFL HFC (7 mos)

Google

Marketing - Google Pay (XWF) (5 yrs 3 mos)

Career Break

Full-time parenting (9 mos)

VisionSpring

Consultant via New York office (10 mos)

Coconutanna.com

Founder and CEO (2 yrs)

Cheil India

Sr executive (2 yrs)

Executive (2 yrs 4 mos)

Trainee (6 mos)

Education

Bachelor of Business Administration (BBA) at SYMBIOSIS INTERNATIONAL UNIVERSITY

Supply Chain Management at Indian Institute of Management, Calcutta

Schooling at Delhi public school Noida

Karan Bhargava

CEO

Gurugram, Haryana, India13 yrs 7 mos experience

Highly Stable

Key Highlights

Launched Google Pay and Axis Bank's ACE Credit Card.
Founded coconutanna.com, achieving 50L annual revenue.
Worked with Mr. Ameen Sayani on VisionSpring's campaign.

Stackforce AI infers this person is a Digital Marketing Leader with extensive experience in Fintech and E-commerce.

Contact

Skills

Core Skills

Digital MarketingUi/uxSeoMarketing StrategyPerformance MarketingEntrepreneurshipE-commerceProject Management

Other Skills

Social Media GrowthContent MarketingCampaign ManagementPartnership DevelopmentBrand PositioningMarket ResearchBrand DevelopmentMarketing CommunicationsRetail MarketingMarketing ManagementVendor ManagementStrategic PlanningSocial Media MarketingBranding & IdentityAdvertising

About

Experience

13 yrs 7 mos

Total Experience

2 yrs 1 mo

Average Tenure

Current Experience

Starlink qatar

Digital Marketing Lead [Laid off due to restructuring]

Aug 2025 – Dec 2025 · 4 mos · Gurugram · On-site

Led end-to-end digital marketing for high-impact product launch (iPhone 17), driving 2Mn+ impressions, 3x increase in website traffic, and 3k+ qualified waitlist users
Built and scaled an in-house marketing team (paid + design), enabling faster execution and better control over performance channels
Improved conversion and user experience by reducing website latency by 28% and optimizing
UI/UX across critical purchase journeys
Conceptualized and executed GTM for Starlink Assist (@Home iPhone delivery & activation), enhancing customer convenience and reducing activation friction
Managed ₹1Cr+/month performance marketing budget, achieving 18% CAC reduction and 30% CPM improvement through rigorous A/B testing and creative optimization
Revived stagnant social growth across Instagram and LinkedIn via structured content engine, AI
led creatives, and disciplined publishing cadence. IG 54-57k & LK 115-128k

Digital MarketingUI/UXPerformance MarketingSocial Media Growth

Iifl (india infoline group)

DVP Marketing - IIFL HFC

May 2024 – Dec 2024 · 7 mos · Gurugram · On-site

Led an 8-member growth team across paid media, SEO, ORM, website/app, and martech, managing a ₹10Cr+ annual digital budget
Scaled digital channel contribution to ₹20Cr monthly loan sanctioning, aligning with company’s digital-first growth strategy
Drove 33% increase in organic traffic (3k →4k daily users) and improved domain authority from 25 to 31 through SEO and content interventions
Enhanced website performance by reducing homepage load time by 30%, improving user experience and conversion rates
Optimized paid acquisition funnel to achieve CPL < ₹400, delivering ~15k qualified leads/month
Managed a multi-agency ecosystem (SEO, content, analytics, product), ensuring integrated
execution across growth channels

Digital MarketingSEOContent MarketingPerformance Marketing

Google

Marketing - Google Pay (XWF)

Feb 2019 – May 2024 · 5 yrs 3 mos · Gurugram · On-site

Scaled credit product portfolio from 0 to ₹500Cr+ disbursement (personal loans, business loans, cards) driving large-scale revenue growth
Built a high-efficiency acquisition engine generating 150k monthly business loan leads, converting into 6k loans and ₹130Cr loan book
Delivered 70k monthly personal loan leads, resulting in 10k+ loans and ₹240Cr disbursement, optimizing funnel efficiency at scale
Drove growth for ACE Credit Card (a card by GPay + Axis Bank), issuing 8k+ cards monthly. In
app communications contributed to 65% of top-of-funnel traffic and 30% total issuance
Led 30+ monthly multi-language campaigns across acquisition, retention, and lifecycle, expanding reach in high-growth vernacular markets
Improved end-to-end user funnel through UI/UX optimization, lifecycle interventions, and experimentation-led growth initiatives
Partnered with leading platforms (Zomato, Uber, HP Gas, etc.) to design co-branded growth programs, driving adoption and transaction frequency
Retail/BTL Marketing - Led deployment of GPay's collaterals in 100k+ POS terminals (Modern retail), Toll booths and other partner-owned surfaces where GPay got introduced as a form of payment (FOP)

Marketing StrategyPerformance MarketingCampaign ManagementPartnership Development

Career break

Full-time parenting

May 2018 – Feb 2019 · 9 mos · Gurugram, Haryana, India

Visionspring

Consultant via New York office

Jun 2017 – Apr 2018 · 10 mos · Delhi, New York · Hybrid

Worked at VisionSpring New York as a global marketing consultant to develop and enhance their Marketing efforts to re-position the brand in Asian and African markets. Reporting to the global President and the India country head

Marketing StrategyBrand PositioningMarket Research

Coconutanna.com

Founder and CEO

May 2015 – May 2017 · 2 yrs · Gurgaon, India · On-site

Coconut Anna ( 1st time in India)
Online Platform for Fresh Coconut water home delivery (monthly subscriptions) & Coconut water smart cart Installations.
The concept was my brainchild & our final product unique as well. We were providing fresh coconut water along with the shell (chopped from top and cling wrapped for ease of opening).
Since I was the sole proprietor I designed the end to end processes, built and managed the website, build a strong team of 8-10 employees. Worked on creating the entire branding and packaging concepts for the products along with the growth marketing communications.
Almost doing a turnover of 0.35Mn to 0.4 Mn a month in 2016.
Were having 10 Employees along with premium clientele & a sort after supply chain
Turnover of 10,000 coconuts monthly with 300 household catered for the monthly subscriptions
Carts installed at business zones like One Horizon, Indigo airline office, Huda Metro station

EntrepreneurshipE-commerceBrand DevelopmentMarketing Communications

Cheil india

3 roles

Sr executive

May 2014 – May 2016 · 2 yrs · On-site

About Cheil, Cheil is the 360° integrated marketing agency and the Brand custodian of Samsung globally. Being a Samsung group company it has offices in 40 countries and has won many Cannes, Popeye etc.
Worked with GM- Retail Marketing on BTL Planning & Process Enchancements
for development of our expanding retail business for Samsung's retail expansion.
Developed functional concepts, reporting formats, top level business PPT’s, published docs for SOP & retail manual for rollout.

Marketing StrategyProject ManagementRetail Marketing

Executive

Jan 2012 – May 2014 · 2 yrs 4 mos · On-site

Handled the Samsung IT Exclusive Brand shops project reporting to the project head IM. Looking at end to end retail rollout, was handling Design, Production, Execution, QC and handovers.
Part of Multiple Retail projects including the pan India operations for one of India's biggest retail project on deployment of on an average 1000+ Retail experience solution Fixtures, Shop in Shops across Multi Brand outlets and Modern Retail- SEZ PROJECT INDIA

Project ManagementRetail Marketing