Parag Kar Purkayastha

Business Development Executive

India6 yrs 1 mo experience

Key Highlights

  • Proven track record in growth marketing.
  • Expert in building communities for international students.
  • Strong leadership skills with a focus on results.
Stackforce AI infers this person is a Growth Marketing Specialist with a focus on community engagement in the education sector.

Contact

Skills

Core Skills

Client RelationsCustomer ExperienceMarketingCommunity EngagementTeam Management

Other Skills

CommunicationClient OnboardingService DeliveryCommunity OutreachStrategic PlanningBrandingNegotiationProcess DesignWritten CommunicationProblem SolvingStrategyCustomer ServiceSocial MediaOnline MarketingSearch Engine Optimization (SEO)

About

Not your regular MBA grad - an extrovert by nature, a leader by choice. Growth hacking, scaling, marketing and EXECUTING strategies are the things I enjoy the most. Having started my journey at a start-up, my favourite journey is that of 0-1 in every project I take up. Describing myself - A self-motivated, young, energetic, enthusiastic leader who is always looking for new hacks and is output-driven(numbers matter, everything else is just a talk). I enjoy writing more than reading. I am an avid writer and I mostly write about my life experiences adding a pinch of humor to them. Mantra of life - Dedication. Hardwork. Patience. If you are a growth/marketing enthusiast, let's connect!

Experience

6 yrs 1 mo
Total Experience
1 yr 5 mos
Average Tenure
6 mos
Current Experience

Infinia solar

Growth Marketing Manager

Nov 2025Present · 6 mos · Noida, Uttar Pradesh, India · On-site

Alum-n-i

Consultant

Sep 2024Apr 2025 · 7 mos · Bengaluru, Karnataka, India · Remote

  • Building the largest community of international students who studied/studying abroad and onboarding them on the platform for 1:1 guidance to aspiring students looking to pursue their education in their respective Universities, courses and countries.
CommunicationClient OnboardingService DeliveryClient RelationsCustomer Experience

Masters' union

Vice President, Student Council

Jul 2024Oct 2025 · 1 yr 3 mos · Gurugram, Haryana, India · On-site

  • Awarded with “Voice of the Cohort” for showcasing exceptional leadership throughout the year.
  • During my tenure, I consistently bridged gaps by representing student concerns to management and managing crises efficiently.

Pw (physicswallah)

Consultant

Mar 2024Oct 2024 · 7 mos · Noida, Uttar Pradesh, India · Hybrid

  • Generated 1,500 high-quality premium leads over 5 months.
  • Established a community of international students.
  • Onboarded a LinkedIn influencer with 90k followers for a webinar.
  • Secured speakers from prestigious universities such as Cambridge, Yale, and Harvard for bimonthly webinars.
  • Onboarded 150 students from top universities as mentors.
  • Worked closely with the Director of PW on scaling initiatives.
  • Assisted the marketing team in developing a referral incentive model.
Community OutreachCommunicationStrategic PlanningBrandingMarketingCommunity Engagement

Atlys

Consultant

Feb 2024Jul 2024 · 5 mos · Delhi, India · Remote

  • Improved customer retention rate by 25% by understanding their problems in depth and providing lucrative solutions
  • Increased app downloads on App Store by 30% and Play Store by 25% by enhancing content and customer experience
  • Increased customer ratings and reviews by 150% on platforms like Google, Trustpilot, Play Store and App Store

Bnps international

Community Engagement Manager

Feb 2024May 2024 · 3 mos · Delhi, India · On-site

  • Established and managed a community of Indian study abroad aspirants.
  • Onboarded 3 influencers (50k+ following on IG) for webinars, enhancing lead generation and brand promotion.
  • Contributed to the increase in followers across social media handles.
  • Worked closely with the marketing team to create content aligned with latest trends and customer needs. - Created content to engage the community and resolve student queries.
NegotiationCommunicationCommunity OutreachClient RelationsCommunity Engagement

Admitkard

5 roles

Growth Manager - 2

Oct 2023Jan 2024 · 3 mos · Noida, Uttar Pradesh, India

  • Created and managed a community of 1000+ Indian study abroad aspirants.
  • Developed engaging content to address student queries and drive traffic to the website.
  • Generated approximately 400 leads in 3 months with zero CAC (Customer Acquisition Cost).
  • Achieved 7 enrolments, generating ~14 lakhs in revenue.
  • Curated organic content on a daily basis for lead generation without paid marketing.
Customer ExperienceProcess DesignWritten CommunicationMarketing

Growth Manager

Promoted

Oct 2022Sep 2023 · 11 mos · Noida, Uttar Pradesh, India

  • Managing a team of 6 members and guide them on revenue generation and day-to-day operations
  • Analyzed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
  • Pioneered and taking forward the Campus Ambassador Programme for students in the USA
  • Built new business partnerships to drive customer acquisition and generate revenue.
  • Worked with cross-functional teams to influence and create relevant customer and market propositions
Problem SolvingStrategyNegotiationCustomer ExperienceProcess DesignWritten Communication+2

Growth Associate

Oct 2021Sep 2022 · 11 mos · Noida, Uttar Pradesh, India

  • Managed and coordinated talented clerical support team of 6.
  • Utilized specialized knowledge of organization's business activities to optimize
  • operations.
  • Worked on the branding of the company and encouraged clients to endorse the company on various social media platforms
  • Increased the company's search history by 200%, LinkedIn followers by 5x, referral generation by 100%, sales funnel by 20% and lead conversion rate by 5%
Problem SolvingStrategyNegotiationCustomer ExperienceTeam ManagementMarketing

Marketing Associate

Oct 2020Sep 2021 · 11 mos · Noida, Uttar Pradesh, India

  • Initiated the mentorship vertical as the Lead and managed a team of two members
  • Strategised the inclusion of various aspects to provide an efficient service generating customer satisfaction
  • Boosted the lead generation process and increased the referral generation rate through a better service and positive customer review
Negotiation

Marketing Associate Intern

Jul 2020Sep 2020 · 2 mos · Noida, Uttar Pradesh, India

  • - Maintained and updated website data. - Added 110 mentors to the network of the organization and constantly managed this growing network - Added value to the customers' experiences by providing them with quality services - Improved on various soft skills such as communication, time management and leadership

Unoffice

Digital Marketing Intern

Jun 2020Jun 2020 · 0 mo · Gurugram, Haryana, India

  • I was engaged in generating backlink to different websites.

Admitkard

Digital Marketing Intern

Mar 2019May 2019 · 2 mos · Noida, Uttar Pradesh, India · Remote

  • Lead generation through social media.
  • Created traffic in a website.
  • Did social media marketing on multiple platforms like Facebook, Instagram, Yocket, Quora etc.
  • Was the best intern during my tenure.

Cipher nehu

Assistant Secretary General

Sep 2018Sep 2019 · 1 yr

  • Managed all the events like Coding competition, quiz competition, aptitude building under CIPHER.

Education

Masters' Union

PGP

Jun 2024Oct 2025

North-Eastern Hill University

Bachelor of Technology - BTech — Information Technology

Aug 2016Oct 2020

NPS International School Guwahati Assam

12 — Science(PCM)

Jan 2014Jan 2016

Sherwood School, Tura, Meghalaya

Matriculation

Jan 2003Jan 2013

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