Jul 2018 – Apr 2025 · 6 yrs 9 mos

• As the App Developer Marketing Lead for Greater China (GRCN), I manage a team of 5 to drive App Campaign revenue (a developer-specific product under Google Ads)
• Highlights:
• Established annual tentpole event - Start on Android (应用出海计划) - in 2018 and is currently the largest contributor to our lead generation efforts (responsible for ~15% of our annual app developer leads)
• Developed partnerships with 5 creative agencies across APAC region to deliver ad creatives for our export-focused GRCN developers; average CPI decreased by 52% for our clients while campaign achieves an average ROI of 15x (as measured by incremental quarterly spend/cost)
• 20% Projects: I host at least 1 G2G (Googler-to-Googler) session per quarter with topics around Inbox Management, Productivity, Behavioral Economics, and Health & Fitness; attendee feedback score of 4.95 vs. L&D (Learning and Development) average of 4.6

Jul 2016 – Jul 2018 · 2 yrs

• Enabled export-focused SMB businesses in Greater China through a mixture of international marketing, sales, and expansion strategies
• Managed over 10 key accounts in e-Commerce, hospitality, travel, education, and B2B verticals
• Partnered with C-level stakeholders to develop long-term online and offline marketing strategies with prioritization on sustainable business growth
• Crafted and currently managing a digital marketing playbook for Chinese B2B businesses
• Developed scalable online digital marketing training programs tailored for GRCN advertisers
• Created and implemented training program for new Account Managers using interactive videos; program has rolled out across APAC region and ramp-up time has decreased by 30%

Jul 2014 – Jun 2016 · 1 yr 11 mos · Greater New York City Area

• Worked on projects across the U.S and APAC regions.
• Selected Project Experiences:
• Performed FTE analysis for "Big Four" global advertising company and identified lack of an operations function as area of improvement; implementation of operations group decreased administrative hours by 10%, resulting in $0.5MM in cost-savings
• Managed a Trade Route transition as PMO lead for multinational pharmaceutical company; performed gap analysis by geographical location, conducted interviews to understand financial and timeline feasibility, and established risk management protocols
• Assisted a multinational confectionery, food and beverage conglomerate with supply chain analytics and process improvement. Performed safety stock modelling and calculation and presented findings to senior management. Cost modelling resulted in total cost savings of $11MM, safety stock calculation in projected savings of $3.5MM over two years
• Supported an international education and publishing company in creating and deploying a cloud-based Google Development Product solution for client sales, validation, and approval teams. Documented current state and future state process maps for each stakeholder group. Implementation of solution decreased process cycle time from 3 weeks to 2 days

Jun 2013 – Aug 2013 · 2 mos · Hong Kong

• Assisted with project governance and coordination of resources for a Swiss financial services client
• Allocated $580,000 among application fees, initial capital investment in Hong Kong, and business continuity plan
• Aided project manager in research on Basel II and III implementation in the Asia-Pacific region; consolidated and presented findings to client sponsor
• One Local Representative Branch (LRO) successfully opened in the summer of 2013 with a projection of two more in 2014
• Awarded first place in Hong Kong Consulting Competition (out of 8 finalist teams) through the analysis and presentation of a Harvard Business Review Case Study concerning a high-growth international travel agency
• Invited to and participated in Discover KPMG Atlanta

May 2011 – Aug 2011 · 3 mos · Hong Kong/Shanghai/New York

• Instructed both classes of 15 students and private 1-on-1 tutorials; average increase in SAT scores was 280
• Organized application packages and presentations for admissions consultants; 7 out of 8 students accepted into their first choice colleges
• Served on marketing team; recruited new students and implemented partnership plan with international schools for increased revenue