Liz Fraser

CEO

New Zealand33 yrs experience
Highly Stable

Key Highlights

  • Proven track record in revenue growth and team leadership.
  • Extensive experience in aviation and media industries.
  • Strong focus on customer segmentation and multi-platform strategies.
Stackforce AI infers this person is a leader in the aviation and media industries with a focus on revenue growth and digital marketing.

Contact

Skills

Other Skills

Digital StrategyDigital MarketingDigital MediaOnline AdvertisingIntegrated MarketingMarketing StrategyMarketing CommunicationsAdvertisingSocial Media MarketingOnline MarketingSales ManagementInventory Management

About

I have been extraordinarily lucky to lead and develop incredibly successful teams. The success of my team is my success. Revenue growth from existing business and focusing on new revenue streams through NPD, making an impact to deliver successful revenue results, is one of my key strengths, as well as understanding customer segmentation, multi-platform environments, and blending online with bricks & mortar businesses. Industry experience includes aviation and media. The opportunity to work and live in Los Angeles as the Regional General Manager Americas for Air New Zealand, expanded my global thinking. Previous to the aviation industry, I worked in media for 22 years, progressing upwards in my career to be a senior executive, well-known and respected within the media industry. My career is important to me, continuously learning and experiencing new challenges. I'm inspiring, positive, honest and a motivational leader. I enjoy mentoring and developing people so they can be the best at what they do. I am married, with a 17-year-old daughter and understand the importance of having work-life integration, most importantly having fun experiences in life.

Experience

Serko ltd.

Chief Revenue Officer

Jan 2024Present · 2 yrs 3 mos · Auckland, New Zealand

Mediaworks nz

Commercial Director

Mar 2021Jan 2024 · 2 yrs 10 mos · Auckland, New Zealand

Crescendo trust of aotearoa

Board Member

Jan 2021Present · 5 yrs 3 mos · Auckland, New Zealand

Air new zealand

4 roles

General Manager Customer

Jun 2020Mar 2021 · 9 mos

  • Tandem Travel (travel management company owned by Air NZ), Contact Centre, Customer Care, and Customer Experience teams.

Regional General Manager - Customer Direct & Tandem Travel

Mar 2020Jun 2020 · 3 mos

  • Tandem Travel (TMC, travel management company), Contact Centre, and Retail & Loyalty Marketing

Regional General Manager - Americas

Aug 2017Mar 2020 · 2 yrs 7 mos

  • Managing the US, South American and Canadian sales and market development teams, promoting and selling Air New Zealand as the only way to fly to our beautiful country.

GM Global Sales Operations and Planning

Nov 2015Jul 2017 · 1 yr 8 mos

Mediaworks nz

2 roles

Group Head of Revenue

Oct 2014Nov 2015 · 1 yr 1 mo

Director of Sales and Marketing

Nov 2012Sep 2014 · 1 yr 10 mos

Msn new zealand limited

NZ General Manager

Apr 2007Oct 2012 · 5 yrs 6 mos

Interactive advertising bureau (nz)

Chairperson

Jan 2007Jan 2009 · 2 yrs

Television new zealand

Sales, Marketing & Programming roles

Jan 1992Jan 2006 · 14 yrs

  • 14 years at TVNZ working in various departments, including sales, sponsorships, marketing and programming.

Education

INSEAD

Leadership Program

Jan 2018Jan 2018

University of Auckland

Diploma in Business - Marketing — Marketing

Jan 1997Jan 1997

Harvard Business School Executive Education

Leadership Foundation Fellows Program

Jan 2018Present

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