Liz Fraser — CEO
I have been extraordinarily lucky to lead and develop incredibly successful teams. The success of my team is my success. Revenue growth from existing business and focusing on new revenue streams through NPD, making an impact to deliver successful revenue results, is one of my key strengths, as well as understanding customer segmentation, multi-platform environments, and blending online with bricks & mortar businesses. Industry experience includes aviation and media. The opportunity to work and live in Los Angeles as the Regional General Manager Americas for Air New Zealand, expanded my global thinking. Previous to the aviation industry, I worked in media for 22 years, progressing upwards in my career to be a senior executive, well-known and respected within the media industry. My career is important to me, continuously learning and experiencing new challenges. I'm inspiring, positive, honest and a motivational leader. I enjoy mentoring and developing people so they can be the best at what they do. I am married, with a 17-year-old daughter and understand the importance of having work-life integration, most importantly having fun experiences in life.
Stackforce AI infers this person is a leader in the aviation and media industries with a focus on revenue growth and digital marketing.
Experience: 33 yrs
Career Highlights
- Proven track record in revenue growth and team leadership.
- Extensive experience in aviation and media industries.
- Strong focus on customer segmentation and multi-platform strategies.
Work Experience
Serko Ltd.
Chief Revenue Officer (2 yrs 3 mos)
MediaWorks NZ
Commercial Director (2 yrs 10 mos)
Crescendo Trust of Aotearoa
Board Member (5 yrs 3 mos)
Air New Zealand
General Manager Customer (9 mos)
Regional General Manager - Customer Direct & Tandem Travel (3 mos)
Regional General Manager - Americas (2 yrs 7 mos)
GM Global Sales Operations and Planning (1 yr 8 mos)
MediaWorks NZ
Group Head of Revenue (1 yr 1 mo)
Director of Sales and Marketing (1 yr 10 mos)
MSN New Zealand Limited
NZ General Manager (5 yrs 6 mos)
Interactive Advertising Bureau (NZ)
Chairperson (2 yrs)
Television New Zealand
Sales, Marketing & Programming roles (14 yrs)
Education
Leadership Program at INSEAD
Diploma in Business - Marketing at University of Auckland
Leadership Foundation Fellows Program at Harvard Business School Executive Education