Irina Maltseva 🇺🇦

Co-Founder

Barcelona, Catalonia, Spain10 yrs 5 mos experience
Most Likely To Switch

Key Highlights

  • Expert in SEO and search optimization strategies.
  • Proven track record with YC startups and large enterprises.
  • Successfully launched multiple marketing strategies and campaigns.
Stackforce AI infers this person is a SaaS Growth Marketing Expert with a strong focus on SEO and digital marketing strategies.

Contact

Skills

Core Skills

Search Engine Optimization (seo)Growth ManagementCustomer OnboardingGrowth HackingProduct MarketingSocial Media MarketingDigital MarketingPublic Relations

Other Skills

Content ManagementEmail MarketingProduct DevelopmentStrategic PartnershipsFacebook MarketingFacebook AdsGoogle AdsProduct ManagementMedia RelationsCompetitive AnalysisProduct PromotionPress RelationsOff-Page SEOSEO AuditsContent Strategy

About

I help SaaS companies get found - everywhere their customers are searching. Think beyond just Google: I do SEO as search everywhere optimization, making sure your brand connects with people across classic search, AI-driven results, answer engines, and wherever search is evolving next. I work with fast-growing YC startups and large enterprises alike, helping them launch, optimize, and scale SEO, AEO, GEO, and LLMO. My approach is all about real visibility - making your brand discoverable and trusted, not just generating clicks. If you want your next customer to find you on Google, in AI-generated answers, or anywhere else they search, let’s chat. Book a call with me: https://calendly.com/irina-maltseva/seo-call

Experience

10 yrs 5 mos
Total Experience
2 yrs 1 mo
Average Tenure
3 yrs 10 mos
Current Experience

Stealth

Co-Founder

Mar 2026 – Present · 1 mo · Barcelona, Catalonia, Spain

  • Building something at the intersection of AI and search.

Sphere

Growth Advisor

Jan 2025 – Present · 1 yr 3 mos · Barcelona, Catalonia, Spain

Submagic

Growth Advisor

Jun 2024 – Jan 2025 · 7 mos · Barcelona, Catalonia, Spain

Artisan ai (yc w24)

Growth Advisor

Mar 2024 – Present · 2 yrs 1 mo · Barcelona, Catalonia, Spain

Riverside.fm

Growth Advisor

Aug 2023 – Present · 2 yrs 8 mos · Barcelona, Catalonia, Spain

Nextiva

Growth Advisor

Jan 2023 – Present · 3 yrs 3 mos · Barcelona, Catalonia, Spain · Remote

Aura identity guard®

Growth Advisor

Sep 2022 – Present · 3 yrs 7 mos · Barcelona, Catalonia, Spain · Remote

Aura

Growth Lead

Jun 2022 – Present · 3 yrs 10 mos · Barcelona, Catalonia, Spain

Onsaas.me

Founder

Feb 2020 – Present · 6 yrs 2 mos · Barcelona, Catalonia, Spain

Hunter.io

Head of Marketing

Feb 2020 – Jun 2022 · 2 yrs 4 mos · Remote

  • As a first marketing hire, I launched Hunter's marketing strategy from scratch
  • Grew a marketing team from 0 to 13 members (full-time employees and part-time contractors)
  • Helped to grow the userbase by 30% (3M+ people use Hunter in 2022)
  • Optimized website for search, built 1.5K+ backlinks from unique domains that helped to get #1-3 positions on SERP for 80% of the target keywords (grew website traffic to 400K sessions/mo)
  • Launched and established content strategy for the blog (50K unique monthly readers, 85% coming from organic search)
  • Got product mentions in 100+ key industry listicles
  • Led the cold outreach team (12K cold emails sent within a year with an average conversion rate of 12%)
  • Launched Hunter Templates - the biggest directory of cold email templates (it helps to attract 5K new users from organic search monthly)
  • Reached the ROAS of 20 for Facebook Ads retargeting campaign and ROAS of 10 for Google Ads branded campaign
  • Recruited and onboarded 500+ affiliates
  • Optimized email onboarding campaigns, which helped to increase performance by 30%
  • Run content partnerships and managed SEO agencies
  • Participated in the product development
  • Conducted customer researches and interviews
Search Engine Optimization (SEO)Content ManagementEmail MarketingGrowth ManagementProduct Marketing

Platformly

Growth Marketing Manager

Nov 2018 – Feb 2020 · 1 yr 3 mos · Remote

  • Launched automated onboarding sequences that helped to increase free trials to paying customers conversion by 40%
  • Developed a reward campaign that generated 800+ free product reviews
  • Achieved $2 CPL after launching and optimizing Facebook Ads funnel
  • Established marketing strategy, participated in product development, introduced new plans and pricing
Customer OnboardingProduct DevelopmentStrategic PartnershipsFacebook MarketingGrowth Hacking

Semgage

Co-Founder & Growth Marketing Consultant

Nov 2017 – Apr 2019 · 1 yr 5 mos · Barcelona Area, Spain

  • Boosted most promising customer acquisition channels and drove rapid growth for 10
  • startups and SMBs
  • Maximized conversions at the bottom of customers' funnels by more
  • than 300%
Search Engine Optimization (SEO)Facebook AdsGoogle Ads

Bewarned

CMO

Apr 2016 – Oct 2017 · 1 yr 6 mos · Kiev Region, Ukraine

  • Grew a marketing team from 0 to 5 people
  • Launched 4 mobile apps for deaf and hard of hearing people
  • Collaborated with international media (for the key product launch, got 63 publications in less than a month)
  • Got 2K product pre-orders from Facebook Ads (at $0.5 per lead)
  • Coordinated the work of marketing and product departments
  • Participated in the product development and conducted user interviews
Facebook MarketingProduct MarketingProduct ManagementMedia Relations

Newsfront pr agency

Social Media Strategist

Mar 2015 – Mar 2016 · 1 yr · Kyiv, Ukraine

  • Developed content strategy, curated 8 social media pages, and communicated with 120K users
  • Developed an anti-crisis campaign that helped to eliminate more than 200 shares of negative information on Facebook
  • Promoted company's products on social media, conducted online monitoring and analyzed competitors
Facebook MarketingSocial Media MarketingCompetitive Analysis

Hoshva digital

2 roles

Digital Account Manager

Jun 2014 – Dec 2014 · 6 mos · Kyiv, Ukraine

  • Managed digital projects and communication with clients
  • Ran campaigns on Facebook and Google Ads for Intel, L'Oreal, Tuborg, Lifecell, and Watsons
  • Gathered 5800 participants for the client's online promo campaign
  • Developed social media strategy and analyzed social activities for the agency clients
Facebook MarketingDigital MarketingProduct Promotion

PR Manager

Nov 2013 – Jun 2014 · 7 mos · Kyiv, Ukraine

  • Prepared and conducted multiple PR campaigns
  • Got 30 publications in Ukrainian media after the client's press-event
  • Was promoted to Digital Account Manager for high-quality work results and leadership skills.
Public RelationsPress Relations

Advanter group

PR Manager

Dec 2012 – Dec 2013 · 1 yr · Kiev Region, Ukraine

  • Organized and promoted events
  • Wrote articles for media: press releases and interviews
  • Created media reports
Public RelationsMedia Relations

Education

EAE Business School

Master's degree — Marketing & Sales

Jan 2017 – Jan 2018

EPSEVG - UPC - Universitat Politècnica de Catalunya

Master's degree — Marketing & Sales

Jan 2017 – Jan 2018

National Technical University of Ukraine 'Kyiv Polytechnic Institute'​

Bachelor's degree — Advertising & Public Relations

Jan 2012 – Jan 2016

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