Ayush Aggarwal

Business Development Executive

New Delhi, Delhi, India11 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Over 9 years of marketing operations experience.
Expert in marketing automation and campaign management.
Proficient in leading B2B marketing strategies.

Stackforce AI infers this person is a MarTech specialist with extensive experience in marketing operations and automation.

Contact

Skills

Core Skills

Marketing OperationsMarketing Analytics

Other Skills

CommunicationLead ScoringProblem SolvingRelationship BuildingBusiness-to-Business (B2B)HubSpotEloquaMarketoCampaign ManagementCampaign PlanningEmail DesignOracle EloquaLinkedIn AdsEmail MarketingMarketing Automation

About

Marketing specialist, handling end to end marketing solutions for the clients and SAAS companies. A marketing professional with over 9 years of experience in Marketing Operations, Demand Generation, Campaign Management, Email Marketing, Marketing Automation & social ads for clients in the domain of Event Solutions, Design and Engineering and Storage Solutions. Specialties: Oracle Eloqua, Marketo, LinkedIn Ads, Lead Nurture, Lead Scoring, HTML, Progressive Profiling, Third Party Integrations, Google Ads Currently working as Marketing Operations Manager - Marketing Technology at Freshworks.

Experience

11 yrs 10 mos

Total Experience

1 yr 11 mos

Average Tenure

2 yrs 2 mos

Current Experience

Browserstack

2 roles

Manager, Marketing Operations & Strategy

Oct 2025 – Present · 6 mos · Remote

Marketing Operations, Marketing Automation and Technology

Feb 2024 – Dec 2025 · 1 yr 10 mos · Remote

Freshworks

2 roles

Marketing Operations Manager - Marketing Technology

Oct 2023 – Jan 2024 · 3 mos

Marketing Technologist - Lead

Feb 2021 – Oct 2023 · 2 yrs 8 mos

CommunicationLead ScoringProblem SolvingMarketing OperationsMarketing AnalyticsRelationship Building+1

Genpact

Marketing Campaign Manager

Feb 2020 – Feb 2021 · 1 yr

CommunicationLead ScoringProblem SolvingMarketing OperationsMarketing AnalyticsRelationship Building+1

Wingify

Marketing Operations Manager

Oct 2018 – Feb 2020 · 1 yr 4 mos · New Delhi, Delhi, India

CommunicationLead ScoringProblem SolvingMarketing OperationsMarketing AnalyticsRelationship Building+1

Cvent

2 roles

Senior Marketing Associate

Promoted

Jul 2017 – Oct 2018 · 1 yr 3 mos

CommunicationLead ScoringMarketing OperationsMarketing AnalyticsRelationship BuildingBusiness-to-Business (B2B)

Marketing Associate

Sep 2015 – Jul 2017 · 1 yr 10 mos

CommunicationLead ScoringMarketing OperationsMarketing AnalyticsRelationship BuildingBusiness-to-Business (B2B)

Eclerx

2 roles

Associate Process Manager - Marketing Operations

Nov 2014 – Sep 2015 · 10 mos

I handle end to end campaign management for client using diverse Marketing platforms like Eloqua, Marketo and Aprimo.
Key responsibilities:
Building segmentations for client
List outputs of the target contacts
Review assets and test for their responsiveness
Sending out emails on time with quality review
Ad hoc requests by client
Lead nurture campaigns
Campaign analysis
Reports on email metrics for end user on weekly and monthly basis
Working on diverse marketing platforms
Pulling out leads information from SFDC
Handling Client calls with understanding of different requirements
A/B testing suggestions with application and inference
Giving Suggestions to clients for campaigns and marketing strategies by building different segmentations at our end
Internal quality and process metrics management

CommunicationLead ScoringMarketing OperationsMarketing AnalyticsRelationship BuildingBusiness-to-Business (B2B)

Associate Process Manager - Digital Marketing

Apr 2014 – Oct 2014 · 6 mos

I acted as a Subject Matter Expert in Oracle Eloqua E10 and product/solution development.
Planning a Custom Campaign
Lead Nurture campaign flow
Planned for subscribe and unsubscribe page
Designed and build content for nurture emails
Worked on newsletter design template
Campaign Metrics
Worked on improving open rates and click through rates
Building custom reports
Product Development
Email Compliance and Deliverability Tool
Improved functionality
Improved user interface
Capability Enhancement
Eloqua implementation
Asset migration from Eloqua 9 to Eloqua 10
Integration of CRM with Eloqua

CommunicationLead ScoringHubSpotMarketing OperationsMarketing AnalyticsRelationship Building+1

Cocoberry

Sales Intern

Apr 2013 – Jun 2013 · 2 mos

I was responsible to increase the sales of the designated store in New Delhi. Cocoberry is a premium frozen yoghurt brand and among the fastest growing QSR in the country. They have 25 stores across the country.

CommunicationLead ScoringHubSpotMarketing OperationsMarketing AnalyticsBusiness-to-Business (B2B)