Sharmilee Daru

Founder

Mumbai, Maharashtra, India4 yrs 1 mo experience

Key Highlights

Founder of India's only gaming PR firm.
Winner of SHE Awards 2022 for remarkable professional achievements.
Expert in crisis communication for large MNCs and NGOs.

Stackforce AI infers this person is a leader in PR and Marketing within the Gaming and Emerging Tech sectors.

Contact

Skills

Core Skills

Public RelationsStrategic CommunicationsMedia StrategyNew Business DevelopmentMarketing StrategyAdvertising

Other Skills

Media RelationsIndian GamingFundraisingGaming IndustryMedia PlanningPublicationsCommunicationCampaignsSalesNon-Governmental Organizations (NGOs)Strategic PartnershipsConsumer MarketingCustomer ExperienceProcess OptimizationCampaign Management

About

A change-maker in the PR arena and solutions oriented with strong credentials to understand organisations’ business objectives and requirements. Our PR firm develops specific success metrics, as well as analysis approaches tailored to a company’s unique needs. Steady performer with record of concept-to-execution experience in PR, corporate communication and brand management. Result driven and focused with a meticulous approach, excellent team management, time management and leadership skills. Years of experience in understanding and handling crisis situations and solutions for large MNCs, corporates, startups, NGO’s, industry associations among others. 🔥 ⚡️✨ With India's only gaming specialisation in PR and Marketing - 4WD Gaming 🎮, we hope to give gaming in India the opportunity to shine on a global stage.

Experience

4wd tech pr

Founder

Mar 2022 – Present · 4 yrs 1 mo · Mumbai, Maharashtra, India

WINNER OF SHE AWARDS FOR GAMING IN 2022!
Currently working with some of the top Indian gaming companies
Previously with Nazara:
Established them leaders in the Indian gaming ecosystem by developing core communication basis business strategy
Garnered investor attention for Nazara through a focused PR media approach
Devised the concept of ‘sachet information’: feeding small packs of enticing information well planned and strategically shared with the media to keep for use at a later stage, making Nazara a media favourite brand
Set up department, enhanced Nazara and its management via Thought Leadership and various Awards and Recognition opportunities

Media RelationsPublic RelationsMedia StrategyIndian GamingFundraisingNew Business Development+4

Red consulting pvt ltd

Co-Founder

Feb 2009 – Apr 2015 · 6 yrs 2 mos · Lower Parel, Mumbai

Returned to take charge of the agency as Co-Founder
Acquired multiple clients and companies in various business verticals including Corporate, NGOs Industry Associations etc.
Managed to bring in multiple brands of Hindustan Unilever Ltd. (HUL), representing a large client base
Gained expertise in FMCG crises and Marketing PR through multiple products and brands
Managed widespread media coverage across India
Supported HUL campaigns aa core member to exceed sales targets under the leadership of AartWeijburg, Ex-Head HHC, HUL
Explored opportunity to connect HUL brand with the Steve Waugh Foundation
Worked closely with Steve Waugh to deliver a successful community programme in India

Media RelationsPublic RelationsMedia StrategyCommunicationMedia PlanningCampaigns+2

Reliance industries limited

Group Exe. Vice President - Corporate Communication

Dec 2007 – Jan 2009 · 1 yr 1 mo · Mumbai, India

Set up, created a framework and structured the corporate communications department
As a spokesperson, managed communications for Chairman’s Office
Managed crises communication, internal, external and press globally for all the verticals of the company

Red consulting pvt ltd

Co-Founder

Feb 2005 – Nov 2007 · 2 yrs 9 mos · Mumbai Metropolitan Region

Built the company from ground zero to a 15 member strong team with media networks in all media towns and cities in India
Acquired multiple clients and companies, including HUL, in various business verticals including Corporate, NGO's Industry Associations etc.
Ensured the Consultancy’s turnover target of One Crore for the first year
Worked with multiple IP’s (Intellectual Properties) and conceptualised AFP’s (Advertiser Funded Programmes)

Public RelationsCommunicationNew Business DevelopmentStrategic Partnerships

Beehive consulting

Partner

Jan 2004 – Jan 2005 · 1 yr

Genesis bcw

Consulting Associate

Jan 2004 – Jan 2004 · 0 mo · Mumbai, India

Gained experience in international lifestyle and hospitality brands including Louis Vuitton, LVMH and Radisson hotels
Supported the advertising and marketing functions for LV
Planned consumer based non media initiatives for the hotel group

CommunicationMarketing StrategyConsumer MarketingAdvertising

Perfect relations

Group Head

Jan 2002 – Jan 2003 · 1 yr · Mumbai

Implemented campaign strategy via grassroots PR, effective networking in top 22 towns for high impact public outreach programs to garner maximum visibility among the target audience
Accredited recognition for outstanding performance on key campaigns

Clea public relations

Consultant

Jan 1998 – Jan 1999 · 1 yr · Mumbai, India

Managed the Singapore Tourism Board in India
Created the template for PR process and systems in accordance with tight brand policies followed by Singapore Tourism Board
Conceptualised and supervised a host of PR campaigns both media & non-media
Targeted at media, B2B audiences and international travellers
Active involvement in seminars and conferences

Public RelationsStrategic CommunicationsMarketing StrategyCustomer ExperienceProcess OptimizationCampaign Management