Apr 2025 – Aug 2025 · 4 mos

• At Marketing witth Bo, I designed and mentored a month-longcourse on Creativity and AI as well as shorter masterclasses around Ai for creative individuals.
• The course explores how creatives can work with AI instead of against it—using tools like ChatGPT to optimize ideas, workflows, and output without losing their voice or intent.

Jan 2025 – Dec 2025 · 11 mos

• 📍 Helping brands define their voice, optimize content, and craft compelling narratives that drive engagement and business impact.
• I work with startups, brands, and businesses to develop clear, strategic, and high-impact content. My focus is on helping companies find the right words to connect with their audience, communicate their value, and position themselves effectively.
• 💡 Key Areas of Expertise:
• ✅ Content & Brand Strategy – Structuring brand messaging and positioning for long-term impact.
• ✅ Business & Investor Communications – Crafting pitch decks, proposals, and executive communication for high-stakes conversations.
• ✅ LinkedIn & Thought Leadership – Helping brands and founders build credibility and influence through storytelling.
• ✅ AI-Powered Content Optimization – Integrating AI tools to enhance, not replace creativity.
• ✅ Strategic Guidance for Startups Hiring Junior Talent – Providing expert direction for teams composed of freshers or junior content creators, ensuring that brand messaging, content strategy, and execution remain high-quality and aligned with business goals while optimizing costs.
• ✨ Let’s connect if you’re looking to refine your brand’s messaging, optimize your content, or build an effective content strategy.

Aug 2023 – Oct 2025 · 2 yrs 2 mos

• As Brand Manager at Tummoc, I led a dynamic marketing team composed of a Social Media & Marketing Communications Manager, Senior Graphic Designer, Motion Graphics Artist, and a rotating group of 1-2 interns specializing in content and marketing. My role involves crafting and executing comprehensive brand strategies that align with our company’s vision while driving overall business growth.
• Key responsibilities included:
• Brand Strategy & Execution: Spearheading brand strategy and overseeing its seamless execution across multiple channels, both online and offline.
• PR & Marketing Communications: Managing our PR strategy in collaboration with our PR agency, ensuring cohesive business communications. This includes overseeing press releases, brand messaging, and external communications.
• Partner Collaborations: Engaging with partners for co-branding opportunities and working closely with the partnerships team on collaborations, events, and challenges aimed at boosting brand visibility and business growth.
• Internal Communications: Coordinating with the HR team on editing and proofreading onboarding materials and internal policies, ensuring clarity and alignment with brand voice.
• Corporate & Investor Communications: Creating high-level corporate communications, including business development and investor updates, ensuring alignment with our strategic goals.
• Content Oversight: Supervising content creation for social media, customer lifecycle management (CLM), and various online and offline marketing initiatives, with a focus on maximizing brand awareness.
• Agency Collaboration: Working with external marketing agencies to amplify the brand’s reach and effectiveness in key markets.
• In this role, I ensure that all brand communications, both internal and external, resonate with our audience and reflect Tummoc’s core values, while continuously exploring innovative ways to grow the brand’s presence in the market.

Dec 2022 – Aug 2023 · 8 mos

• Social Media Strategy
• Content Marketing
• Content Strategy
• Partnerships and Alliances
• Brand Management
• Blog Writing

Oct 2022 – Dec 2022 · 2 mos

• Social Media Concepts and Calendar with the Growth & Marketing Team
• Social Media Captions and Copy
• Blogs and Website Content
• Push Notifications
• ASO and SEO Content
• UX Copywriting
• Internal Communications
• PR Content, Reports and Newsletters
• Content Strategy

Apr 2021 – Oct 2022 · 1 yr 6 mos

• Creating social media calendars and strategies.
• Writing blogs, website content, social media copy.
• Promotion of written material.
• Managing Tummoc's LinkedIn, Koo, Pinterest and Quora

Oct 2022 – Nov 2022 · 1 mo

• Social Media Content & Marketing
• Email Marketing
• Ad Copywriting
• In-App Notifications & UX Copywriting
• PR Outreach & Content
• Blogs & Website Content
• Partnerships & Collaborations with Influencers, Brands & Institutions
• ASO & SEO Content
• Online & Offline Events, and Branded Merchandise

Jan 2022 – Oct 2022 · 9 mos

• Blog Writing
• Social Media Ideation, Strategy, Copy & Posting
• UX Copywriting
• Miscellaneous Content Requirements

Dec 2021 – Sep 2022 · 9 mos · Bangalore Urban, Karnataka, India

Aug 2021 – Sep 2022 · 1 yr 1 mo

• Writing blogs and other forms of written web content on a project basis as a Pepper Content creator.

Jul 2021 – Jan 2022 · 6 mos

• Writing blogs and reviews about different e-learning platforms.
• Proofreading & editing.
• Training interns on the nuances of web content writing.

Dec 2020 – Dec 2022 · 2 yrs

Aug 2019 – Dec 2020 · 1 yr 4 mos · Bangalore

• Managing team of content writers and digital marketers.
• Promotion of different courses offered by the institute.
• Creating content strategies and a roadmap for growth.
• Experimenting with different forms of content.
• Ideation and designing of courses related to content writing and social media management.
• Teaching students the nuances of web content writing.
• Conducting market research on the subject matter and competitor products.

May 2018 – Jul 2019 · 1 yr 2 mos · Bangalore

• Ideation and designing of courses related to content writing and social media management.
• Teaching students the nuances of web content writing.
• Conducting market research on the subject matter and competitor products.

Sep 2017 – Dec 2017 · 3 mos

• Created social media visuals for clients and the institute.
• Writing website content and blogs for the institute's website.
• Creating social media calendars for clients and the institute.

Jul 2017 – Sep 2017 · 2 mos

• Created social media visuals for clients and the institute.
• Writing website content and blogs for the institute's website.

Jan 2017 – Apr 2017 · 3 mos · Bengaluru, Karnataka, India

• Managed a team of 50+ Marketing and Sales Officers, planning their workload, offering guidance and coordinating deadlines
• Tasked with ensuring my team met ambitious sales targets through adopting innovative strategies to maximize conversion

Nov 2016 – Sep 2022 · 5 yrs 10 mos · Bangalore

• I work alongside different brands, small businesses, individuals to create written content.
• Creating content strategies for clients.
• Creating social media calendars and strategies
• LinkedIn Marketing for brands.
• Proofreading and Editing services

Feb 2016 – Mar 2016 · 1 mo · Bengaluru, Karnataka, India

• An education start-up aimed at the issue of a lack of accurate information for college selection.
• Tasks involved engaging with fellow college mates and generating vital insights about the college.
• Contributed to product development and marketing in a start-up environment.

Feb 2014 – Jul 2014 · 5 mos · Bengaluru, Karnataka, India

• Headed sales for my college division and devised campus marketing strategies
• Identified competitor strengths and weaknesses
• Established partnerships with various charities, local businesses and educational institutions