Varun Rai

CEO

Delhi, Delhi, India13 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Built a digital-first consulting firm.
  • Expert in bridging tech and creative ecosystems.
  • Strong background in advertising and marketing.
Stackforce AI infers this person is a MarTech expert with a strong focus on digital strategy and consumer engagement.

Contact

Skills

Core Skills

Digital StrategyCreative StrategyDigital MarketingAdvertising

Other Skills

Brand ArchitectureBehavioral PsychologyConsumer EngagementTeachingClient ManagementReal Estate EconomicsMarketing CommunicationsMarket PlanningCompetitive AnalysisMarketingBrand ManagementSocial MediaProduct MarketingKey Account ManagementCreative Work

About

Hi! I tried to fit into a single corporate box, but it felt too small. So, I built an ecosystem around the four things I understand best: Creative, Tech, Assets, and Satire. They seem different, but they all rely on the same thing: Understanding human behaviour and building systems to leverage it. In 13 years of advertising (Ex-Hindustan Times, Now - Bawandarr Digital), I learned one brutal truth: attention is the only currency that matters. If you can control it, you can capitalise on it. Here is how I spend my time: 1. The Engine (Bawandarr Digital) My high-velocity business. We don't just "run ads." We build Tech & Creative Ecosystems. We bridge the gap between world-class Design and measurable Systems. Whether it’s crafting a creative campaign that stops the scroll or building the tech stack to convert it, the goal is simple: ensure your budget comes back to you with friends. 2. The Vault (Indi Realtor) My high-stability business. The digital world is fast; real estate is forever. We help investors convert the liquidity generated from their businesses into solid Indian real estate investments. No fluff, just hard assets and generational wealth. 3. The Release (Nerds of Comedy) My sanity check. The market can be absurd. If you can't laugh at it, you'll go crazy. This is where I drop the professional filter and say what we’re all thinking. I design Brands, build Tech, buy Assets, and crack jokes. Sometimes all in the same meeting.

Experience

13 yrs 2 mos
Total Experience
3 yrs 6 mos
Average Tenure
9 yrs 11 mos
Current Experience

Indian institute of management jammu

Guest Lecturer ( Content and Digital Marketing )

Mar 2019Mar 2019 · 0 mo

Teaching

Indian institute of management kashipur

Guest Lecturer ( Content and Digital Marketing )

Aug 2017Aug 2018 · 1 yr

Teaching

Bawandarr

Chief Executive Officer

May 2016Present · 9 yrs 11 mos · New Delhi Area, India

  • Bawandarr is a digital first consulting firm. We combine data, technology, design and storytelling, into meaningful consumer experiences that fuel engagement across multiple platforms and improve business results.
Brand ArchitectureBehavioral PsychologyDigital StrategyCreative Strategy

Hindustan times mobile solutions ltd

Group Head - account management and planning

Apr 2014May 2016 · 2 yrs 1 mo · Gurgaon, India

  • Offering Digital Marketing solutions to Brands across categories.
  • Key clients: Mountain Dew, Tropicana, Tropicana Slice, Hindustan Times, IREO, Saya Homes, Investors Clinic, CenturyPly, Fever104 and Audi
Brand ArchitectureBehavioral PsychologyDigital MarketingAdvertising

Webitude - ht mobile solutions ltd

Account Manager

Jan 2013Mar 2014 · 1 yr 2 mos · Gurgaon, India

  • Managing Clients by providing end to end Digital Solutions
  • Create trend reports and monthly reports
  • Monitor and operate competitions and campaigns
  • Develop online marketing strategies, analytics and KPIs
  • Analysis brands traffic management and reporting
  • Develop social media marketing plan and contents
  • Build up Facebook Ads and optimizing using Facebook Ads API
  • Complete Twitter campaign management for brands
  • Managing SEO and Advertising team and making decisions.
  • Develop SEO strategies and optimization periodically
  • Build up Google Adwords strategies and optimization
  • Develop and conceptualise Website design and functionality
  • Research and analyze data for new business and existing brands
  • Compile monthly new online marketing insights and presentation
  • Develop custom creative programs in absence of creative team
  • Actively being a part of the team for deciding the back-end tools and developments
  • Managing mobile and digital media buying strategies
  • Planning and Managing Lead generation campaigns
  • Brands :- Slice, Tropicana, Indigo Airlines, CenturyPly, Nesta, Digivive, Monster.com, Shine.com, Hindustan Times and OLX

Lg electronics

Intern

Apr 2012Jun 2012 · 2 mos

  • Played important role in implementation and management of LEAD Management System.
  • Look after BTL activity.
  • Managed CRM activity.

Education

Jindal Global Business School

Master of Business Administration (M.B.A.) — Marketing

Jan 2011Jan 2013

DAVIM

Bachelor's Degree — Computer Science

Jan 2007Jan 2010

Shiwalik International School, Dehradun

Senior Secondary — PCMB

Jan 2005Jan 2007

St. Xavier School

High School

Jan 2000Jan 2005

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