CA Anshul Ajmera

CEO

Mumbai, Maharashtra, India10 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in finance for D2C and SaaS startups.
  • Raised over ₹90 crores for startups.
  • Built finance functions for 50+ startups.
Stackforce AI infers this person is a Finance Expert specializing in D2C and SaaS startups.

Contact

Skills

Core Skills

Start-up ConsultingFundraisingBrand DevelopmentFinanceProduct DevelopmentSales

Other Skills

Due DiligenceOperations ManagementMergers & Acquisitions (M&A)Business PlanningBusiness DevelopmentBrandingMarketingFounders officeCFOsVirtual CFOCorporate FinanceAuditingAccountingIndirect TaxationDirect Taxation

About

Over the past 8+ years, I’ve worked with amazing founders building great brands. 🕹 My daily job: Working with founders and core teams, implementing robust cash flow tracking systems that provides 100% accurate, clean finance data. A Chartered Accountant, kickstarted my career by working closely with IIT-alumni startups as a core Team member, leading initiatives like: 🚀 Capital raising (Co. raised Rs. 40 Cr), 🚀 Product development (our products became category leader), and 🚀 Scaling "Chip-n-Dip snacking brand" (to an ARR of ₹30 crores). I learnt every aspect of startup journey : From Product, Sales, Marketing, Hiring to Finance. Only to uncovered harsh reality : Big ideas & extraordinary founders can fail too and yes, Finance fails them!! 2019 : Started Colonel Consultancy, my dream project to build a "Legendary Finance Function" for startups. 📌 Worked with over 50 startups across segments like D2C, Saas, Edutech, Co-living, Crypto etc. 📌 Build a solid team, processes and systems that scales with 2x/3x growth of startups. 📌 Battle tested these systems, managed over ₹250 crores in annual revenue for VC-backed startups 📌 Raise ₹50 crores+ fundraise for portfolio clients and 30+ due diligence reports for investors. Today: 🥷 Experts in anything and everything around finance for D2C & Saas company. 🥷 Working with amazing brands like Koparo clean, Kyaari, Shumee Toys, Polka Tots etc. 🥷 Building a "Legendary Finance Framework" , that solves Bookkeeping, Compliance, Reporting, Fundraise and Strategic exit challenges for VC backed startups. For credentials and feedback: www.colonel.co.in. If you believe i can be of any help, please connect at anshul@colonel.co.in.

Experience

Dice

CFO & CEO's Office

Sep 2024 – Present · 1 yr 7 mos

Kyari (a brand of select)

Finance Controller, IB & Legal

Oct 2022 – Mar 2024 · 1 yr 5 mos · Indore, Madhya Pradesh, India

Koparo

VCFO & IB

Apr 2022 – Present · 4 yrs · Delhi, India

Colonel consultancy

Founding Partner

Oct 2018 – Present · 7 yrs 6 mos · Mumbai, Maharashtra, India

  • Helping D2C and Saas Startup founders build a robust finance and analytics function and navigate fundraising to exit challenges.
Start-up ConsultingDue DiligenceOperations ManagementMergers & Acquisitions (M&A)FundraisingBusiness Planning

Ufaber edutech pvt ltd

IB and Finance Controller

Oct 2018 – Mar 2023 · 4 yrs 5 mos · Mumbai, Maharashtra, India

Plucked foods

Founder

Aug 2017 – Sep 2018 · 1 yr 1 mo · Ahmedabad, Gujarat, India

  • Developed and Launched Ready to eat products across 300 retail stores and 5 distributors
  • Gained on-ground experience in setting up and scaling a business from scratch
Brand DevelopmentFinanceBusiness Development

Fizzy foodlabs

Brand Owner & Founders Office

May 2015 – Jul 2017 · 2 yrs 2 mos · Mumbai, Maharashtra, India

  • Worked closely with founders as a part of the core team executing Sales, marketing, Product development, and Supply chain leading the brand as BU head. || Built FMCG brand from scratch to shelf that delivered revenue of 3M $ within first 12 months of product launch
  • || Won India Star Award for Most Innovative Packaging–Chip n Dip Tray – 2017 by Indian Institute of Packaging
  • || Ideated and incepted an ‘on the go’ Snack Segment under the brand name Colonel & Co
  • || Built & led a team of 10 people viz. food-techs, chefs, and product managers to bring the product to commercialization || Supervised the consumer launch and on-ground execution of product placement at retail & institutions
  • || Subsequently developed 30 SKUs around the same format to engage and generate a wider consumer base
  • || Identified & evaluated key technology providers from across the globe to procure commercial-scale solutions
  • || Managed the day-to-day production, procurement, and operations; leading 3 teams & 2 plants to track inventory levels, yields, wastages, CFR, COGS, productivity and efficiency on a weekly basis
Product DevelopmentSalesBrandingMarketingFounders office

Education

The Institute of Chartered Accountants of India

Chartered Accountant — Accounting and Finance

St Mary's Convent School

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