Max LÜPERTZ

CEO

Cologne, North Rhine-Westphalia, Germany15 yrs 2 mos experience
Highly Stable

Key Highlights

  • Expert in enhancing software demo effectiveness.
  • Proven track record in increasing demo-to-close conversion.
  • Award-winning keynote speaker on presales strategies.
Stackforce AI infers this person is a SaaS sales and presales expert with a focus on demo effectiveness.

Contact

Skills

Core Skills

PresalesSolutions EngineeringEntrepreneurship

Other Skills

MEDDPICCProduct DemonstrationDemoGrowth HackingTeam BuildingTeam MotivationLeadershipPsychologyBusiness-to-Business (B2B)SalesAccount-ManagementeCommerceMittelstandBusiness DevelopmentUnternehmensführung

About

I help fast-growing SaaS companies close more deals by making their sales demos better. I provide hands-on coaching and set up a simple, repeatable demo process. Services: 🎯 Software Demo Training 💪 Software Demo Coaching 📈 Software Demo Feedback 🕸 Buyer Enablement 🗺️ Buying Journey Mapping ✅ MEDDPICC for Presales and Solution Engineering 🎤 Keynote Speaking 🤖 Demo Automation 🤝 AE:SE Alignment My mission: Enabling you to deliver a unique customer experience that helps to differentiate yourself in competitive markets. I genuinely believe that skilled presales and solution engineers are your unfair advantage - and can outperform any superior product.

Experience

Up 2 speed

Sales & Presales Trainer

Jun 2024Present · 1 yr 10 mos · Köln, Nordrhein-Westfalen, Deutschland · Hybrid

  • Training and coaching sales and presales team globally. Business Value Discovery, MEDDPICC, Mastering Technical Sales

Great demo!

Software Demo Trainer DACH

Apr 2024Present · 2 yrs · Rheinisch-Bergischer Kreis, North Rhine-Westphalia, Germany · Hybrid

  • Helping (pre-) sales teams to implement a repeatable, effective demo framework to close more deals, align with your customers‘ needs, and turn your demos into your competitive advantage.
  • The Great Demo! methodology provides actionable tips for capturing and keeping your audience’s attention, ensuring your demos resonate with your customers within the first six minutes. Widely adopted by presales and solution engineers, it boosts demo effectiveness and offers unique customer value.

Presales rocks.tars

2 roles

Keynote Speaker

Apr 2023Present · 3 yrs · Cologne, North Rhine-Westphalia, Germany

  • Multiple times awarded keynote speaker, focusing on actionable, ready-to-implement and fun topics around presales and solution engineering, software demos, and doing discovery.
  • Specifically designed for SKOs, and other large company events, as well as sales events.

Business Owner & Demo Coach for SEs

Jan 2021Present · 5 yrs 3 mos · Cologne, North Rhine-Westphalia, Germany

  • Providing tailored coaching to presales and solution engineering teams, helping them to become the unfair advantage within their sales org in competitive markets and complex sales cycles.
  • Specialized in:
  • Software Demo Coaching
  • Increasing SE Effectiveness by Implementing MEDDPICC for Presales
  • Buyer Enablement
  • Customer Buying Journey Mapping
  • Asking Insightful Questions During Demos
  • Combined insights from more than 10 years of hands-on experience in both sales and presales, as individual contributor and team lead.
PresalesMEDDPICCProduct DemonstrationDemoSolutions Engineering

Code intelligence

2 roles

Director (Pre-) Sales & Buyer Enablement

Feb 2023May 2024 · 1 yr 3 mos

  • As a Director of Sales, Presales, and Buyer Enablement in Enterprise Software Sales, I am passionate about driving growth by enabling my teams and customers to succeed.
  • With years of experience in the industry, I have developed a deep understanding of what it takes to effectively drive sales and presales success, while empowering buyers to make informed decisions.
  • My focus on software security ensures that companies are protected against the unexpected, as we help developers to write secure and robust software at scale to protect devices and technology we all depend on.
  • I thrive in fast-paced environments and am committed to driving results through collaboration, innovation, and a relentless pursuit of getting better every day.

Sales Director

Nov 2020Mar 2023 · 2 yrs 4 mos

  • Grew the company beyond Mio. 1 ARR, built up the sales, presales and SDR/BDR teams. Established sales processes and playbooks.

Digitalhub.de

Alumni Startup Accelerator

Jan 2020Sep 2020 · 8 mos · Bonn, North Rhine-Westphalia, Germany · Hybrid

  • Startup acceleration program - mentored sessions, pitching, refining business ideas, networking. Participation with demore.ai, scaling presales and software sales.
EntrepreneurshipGrowth Hacking

Hype innovation

3 roles

Director Sales UKI @London

Promoted

Jan 2018Apr 2021 · 3 yrs 3 mos

  • Establishing local HYPE UK & Ireland Office to increase market presence. Strengthening close customer relationships to help organizations become long-term strategic partners and be part of HYPE’s leading innovation network and community.
  • Providing end-to-end innovation management software with decisive best practices process consulting and coaching towards engagement, communications, commercialization, and governance/reporting to bridge the gap between our customers’ commercial objectives and their innovation software.
  • Experienced in financial, ICT and legal services; manufacturing, health, and engineering as well as public sector.

Account Manager Innovation Management

Mar 2015Dec 2017 · 2 yrs 9 mos

  • Responsible Account Manager for Innovation Management, Open Innovation, Idea Management and Suggestions Schemes (Vorschlagswesen/BVW).
  • Mainly working in Europe & APAC
  • Looking for inspiring contacts in Social Collaboration, Open Innovation and Digitization..

PreSales Consultant Innovation Management

Feb 2014Feb 2015 · 1 yr

  • As PreSales Conultant at HYPE I could gain deep insights into more than 80+ global innovation initiatives and support multiple customers from the first contact to the final implementation.
  • Learning all about customers' needs and mapping those requirements with our innovation & idea management solution was crucial part of my job as well as 100+ product demonstrations all around the world.
  • PreSales Consulting is the perfect opportunity to gain a deep knowledge of best practices, processes and meet people from all around the world.

Scheidt & bachmann

Trainee

Aug 2008Oct 2011 · 3 yrs 2 mos · Mönchengladbach

  • Business Development, Marketing, HR, Purchasing/Procurement, Production Planning, Accounting

Education

University of Hertfordshire

Exchange Semester

Jan 2011Jan 2011

Universität Siegen

Master of Science (M.Sc.) — Management of Small and Medium Sized Enterprises

Jan 2011Jan 2013

EUFH Brühl

Bachelor of Arts (B.A.) — Industrial Management

Jan 2008Jan 2011

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