Sep 2025 – Present · 8 mos · Lagos State, Nigeria

Jun 2024 – Jul 2025 · 1 yr 1 mo · Lagos State, Nigeria

• At Energy Talent Company, I lead communications and marketing strategies that strengthen ETC’s positioning as Africa’s leading solar talent community, attract and retain top solar talents and accelerate business growth across Africa.
• Redesigned recruitment strategy: Co-created and executed diverse marketing strategies that expanded the talent pool by 3,500+ solar talents.
• Accelerated pan-African community expansion: Designed and implemented social media campaigns across Instagram, LinkedIn, Facebook, and TikTok that boosted brand awareness and fuelled talent recruitment efforts, enabling ETC to expand into Senegal, Kenya, Uganda, and Ghana.
• Increased community participation: Led webinars, coffee chats, and training events that positioned ETC as the preferred community for elite solar talent and increased community member participation by over 50%.
• Improved marketing through data: Tracked and analysed marketing performance to improve lead generation rates, consistently generating 100+ weekly leads and increasing conversion rates across recruitment funnels.
• Enhanced customer and talent experience: Collaborated with other members of the talent and sales team to convert feedback into actionable communication strategies that strengthened engagement and satisfaction.
• Secured international recognition: Partnered with the CEO on communications and submissions that won ETC the International Energy Workforce Award in London.

Jun 2022 – Jun 2023 · 1 yr · Remote · Remote

• I worked closely with the team to create and execute marketing and communications plans and strategies across internal and external programs (including social media, outreach campaigns, newsletters, blogs, emails, and editorial calendars), research-based presentations, and publications for two products.
• I supported the development of content for member education in different formats.
• I played an integral role in the creation and dissemination of promotional materials for program launches, events, and company expansion initiatives across various cities in Africa.
• I was responsible for the development and distribution of marketing materials aimed at enhancing awareness and boosting sales for healthcare products. Additionally, I proactively sought out new marketing channels to showcase the products, thereby generating leads.
• I served as the community manager within various groups, promptly addressing members inquiries. By establishing effective communication and fostering strong business-customer relationships, I guided individuals toward the most suitable healthcare products for their specific conditions, ultimately converting leads into sales.

Sep 2021 – Oct 2022 · 1 yr 1 mo · Remote

• In charge of performing research on current benchmark trends and audience preferences.
• Designing and implementing social media strategy to align with business goals.
• Set specific objectives and report on ROI.
• Generating, editing, publishing and share engaging content daily (e.g. original text, photos, videos)
• In charge of Communicatinv with followers, respond to queries in a timely manner and monitor customer reviews.
• Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and feed layout)
• Suggesting and implementing new features to develop brand awareness, like promotions and competitions
• I also stay up-to-date with current technologies and trends in social media, design tools and applications.

Jan 2021 – May 2021 · 4 mos · Port Harcourt, Rivers State, Nigeria

• Prepared financial statements, reports, memos, invoices letters, and other documents.
• Filed and retrieved corporate records, documents, and reports.
• Researched and conducting data to prepare documents for review
• and presentation by boards of directors, committees, and
• executives.
• Helped to prepare for meetings and accurately record minutes from meetings.
• Met with visitors and deciding if they should be able to meet with the
• CEO.
• Used various software, including word processing, spreadsheets,
• and presentation software.
• Read and analyzed incoming memos, submissions, and
• distributing them as needed.
• Made travel arrangements for the CEO.
• Managed and grew social media handles of the CEO and his pet
• projects.

Oct 2020 – Jul 2021 · 9 mos · Remote

• Grew the Facebook Community from 12,000 members to 27,000 members in 4 months and by the end of 9 month's contract with them, the community had grown to 42,000 people.
• Managed daily community activities and ensured growth and progress of the Facebook Community.
• Recieved daily/ constructive feedback from community members on how to make the Facebook community better.
• Accepted community requests from members and was in charge of posting on community platforms.
• Reported to the CEO about community progress and their needs.
• Developed content and social media strategies to boost community-brand connection.
• Handled challenges and campaigns to grow community.

Jul 2020 – Feb 2022 · 1 yr 7 mos · Remote

• Worked with the marketing and launch team, I handled the creation of all launch content, social media engagement and about 50% of all sales enquiries were closed during launch. Three weeks after launch, I helped to increase their social media engagement and following by 80%, which led to being retained as a full time social media manager with the company for two years.
• In charge of creating social media marketing and content strategies to increase the brand’s daily online activities, visibility and consistency.
• Created social media engagement strategies to boost community growth, interact with community members, and foster brand-community connection.
• Implemented marketing campaigns to increase sales and conversion.
• Initiated influencer marketing campaigns with influencers that aligns with brand’s target audience and followed through campaigns to ensure increase conversion rate.

Jul 2020 – Oct 2020 · 3 mos · Remote

• Designed and implemented social media strategy to align with business goals.
• Set specific objectives and report on ROI.
• Generated, edited, published and shared engaging content daily (e.g. original text, photos, videos)
• In charge of Communicating with followers, respond to queries in a timely manner and monitor customer reviews.
• Overseed social media accounts’ design (e.g. Facebook timeline cover, profile pictures and feed layout)
• Suggested and implemented new features to develop brand awareness, like promotions and competitions
• I also stayed up-to-date with current technologies and trends in social media, design tools and applications.

Jan 2019 – Present · 7 yrs 4 mos · Remote · Remote

• Socialmediamadam is a Social Media Marketing Agency that helps businesses to attain significant social media growth for more sales and visibility.
• Socialmediamadam employs proven marketing strategies using online media tools and our various services that range from strategy, management, and consulting to ensure brand growth and expansion for every client.