Apr 2025 – May 2025 · 1 mo · Mumbai Metropolitan Region

Sep 2023 – May 2024 · 8 mos · Delhi, India · On-site

• Led the BQPrime's transition to NDTV Profit, managing the migration and launching of the Android and iOS applications for NDTV Profit.
• Elevated NDTV Profit's digital subscription business, achieving a 20% monthly growth within 3 months through strategic growth marketing and comprehensive management of CRM and marketing tools.
• Attained a 98% data flow accuracy by seamlessly integrating the MoEngage customer engagement platform into the subscription business.
• Enhanced the website and app by conducting extensive user research on consumer preferences in the financial digital media industry, directly impacting the growth of the subscription business.

Jun 2022 – Aug 2023 · 1 yr 2 mos

• Achieved 95% data flow accuracy by successfully integrating the customer
• engagement platform (MoEngage) for the subscription business, surpassing the
• initial 40% level.
• Increased conversions and revenue growth by designing and optimizing the
• acquisition, onboarding, engagement, retention, and revenue funnels.
• Achieved a 42% renewal rate and significant 28% growth in daily active users (DAU)
• for subscribers through automation and personalized recommendations.
• Developed a churn prediction model that enabled targeted campaigns, leading to
• improved subscriber retention.
• Collaborated with B2B partners to create impactful landing pages, resulting in the
• acquisition of over 10,000 users within two months.

Jan 2022 – May 2022 · 4 mos

May 2021 – Mar 2022 · 10 mos

• Orchestrated and executed growth marketing initiatives for a startup, leading
• a team of 3 professionals in community management, digital marketing, and
• influencer marketing. Resulted in exceptional sales of 60 lacs within a span of 45
• days.
• Achieved remarkable user acquisition, securing 25,000 users through the
• implementation of targeted strategies, including enhanced landing page design
• and optimized acquisition campaigns.

Mar 2021 – May 2022 · 1 yr 2 mos · Delhi, India

• Led Influencer Marketing Operations, achieving 100K downloads in under 100 days, reaching over 10 million users, and collaborating with 50+ influencers.
• Managed Content and Organic Reach, handling social media across various channels for the startup and driving organic growth.
• Part of the Product and Growth Team, utilizing Google Analytics, Microsoft Clarity, and Mixpanel for product insights, participating in brainstorming sessions on acquisition, retention, and engagement, and implementing growth campaign product changes.
• Handled Digital Marketing and Social Media Marketing, managing Facebook and Google Ads, overseeing social media calendars, and creating campaigns for various platforms.

Nov 2020 – Feb 2021 · 3 mos · Delhi, India

• Formulated marketing strategies for B2B collaborations for the EY CAFTA Program.
• Designed marketing campaigns for B2C sales for EY CAFTA Programs, generating over three lakh in revenue.
• Conducted market research projects and utilized data analysis for strategic planning.

Aug 2020 – Jul 2021 · 11 mos · New Delhi, Delhi, India

• Built and managed community networks for start-ups, enhancing their reach in colleges and universities across India.
• Led and coordinated a team of Student Ambassadors/Campus Ambassadors, assigning tasks to support branding and marketing efforts.
• Developed and executed regular activities to engage Campus Ambassadors, boosting brand engagement and facilitating market entry.

Jul 2019 – May 2021 · 1 yr 10 mos

• Led 200+ Campus Ambassadors across India, driving Business Development for Coding Blocks in these colleges and managing Human Resource tasks, including shortlisting applications and conducting over 250 interviews.
• Contributed to Growth Hacking, Business Development, and Brand Management, developing new marketing strategies that increased customer base and revenue by 25% during Festive Sales.
• Organized 25+ offline workshops, 20+ coding competitions, 30+ college fest sponsorships, and 300+ online webinars during the pandemic.

Dec 2018 – Jul 2019 · 7 mos

• Referred 25 Admissions and Organized Workshops and Events

Dec 2018 – Dec 2019 · 1 yr · New Delhi Area, India

• Initiated and executed marketing campaigns on campus to increase awareness about the Dell Futurist Program.
• Collaborated with Dell's lead team and product managers to plan operations, monitor progress, and conduct research.
• Achieved All India 2nd Runner Up in the Dell Campassador program, travelling to Chennai and Bangalore in 2019.

Oct 2018 – May 2020 · 1 yr 7 mos · New Delhi Area, India

Sep 2018 – Oct 2018 · 1 mo · New Delhi Area, India

• Enhanced brand awareness through various offline and online activities, achieving 40 laptop sales in 20 days.
• Awarded North Region Winner for Paytm Mall Campus Icon in 2018.