Naresh B.

VP of Engineering

Mumbai, Maharashtra, India16 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Adobe Experience Cloud solutions.
Proven track record in enterprise personalization.
Strong leadership in cross-functional team management.

Stackforce AI infers this person is a MarTech expert with a focus on data-driven customer experience strategies.

Contact

Skills

Core Skills

Adobe Experience CloudDigital MarketingAdobe AnalyticsWeb AnalyticsAdobe Target

Other Skills

Data GovernanceCross-Solution StrategyAdobe Marketing CloudA/B TestingPredictive ContentConversion OptimizationUsability TestingOmniture TagsClient InteractionCampaign AuditingTag ManagementClient CoordinationDigital StrategyCustomer InsightSegmentation

About

Adobe Experience Cloud & AEP Solutions Consultant with a focus on shaping enterprise personalization and data strategies. I partner with senior stakeholders to translate business vision into scalable MarTech roadmaps and architecture that enable real-time customer experiences and measurable growth. I lead cross-functional teams to design, implement, and optimize end-to-end solutions across Adobe Experience Platform, Target, Analytics, and Journey Optimizer—ensuring delivery aligns with best practices, data governance standards, and business outcomes. My passion lies in building sustainable platforms, mentoring teams, and driving strategic transformation that turns customer data into actionable insights and impactful experiences.

Experience

Helium

Head Of Digital Marketing and Operations

Feb 2019 – Present · 7 yrs 2 mos · Mumbai, Maharashtra, India

Leveraging best practices to implement the Adobe Experience Cloud platform to support digital marketing use cases.
Advising client on how to realize integrated value from the Adobe Experience Cloud platform and existing client solutions.
Ensuring the Experience Cloud infrastructure and available data support client use cases.
Designing cross-solution strategy for architecture to drive business outcomes.
Establishing technology work stream road-maps across solutions that tie back to program objectives and business outcomes.
Creating the strategy and executing the plan for solution technology integrations.
Assessing and providing recommendations to improve platform maturity.
Bridging the gap between solution teams and ensure execution ties back to the broader strategic vision.

Adobe Experience CloudDigital MarketingData GovernanceCross-Solution Strategy

Palo alto networks

Manager Marketing Operations

May 2017 – Jan 2019 · 1 yr 8 mos · Mumbai Metropolitan Region

Designing and Building Various Marketing Solutions using Adobe Marketing Cloud that allows the marketers to effectively run their campaigns online, website, offline and configure analytics to track their campaign effectiveness.
Design and develop Adobe Analytics solution to measure website effectiveness, conversions.
Improve website conversions and interactions by running various series of A/B and multivariate tests.
Design and develop solutions to show predictive content on the website using AI
Designing the Adobe Analytics Workspace based on the needs of the marketer so that they can effectively monitor their key metrics on daily basis.

Adobe Marketing CloudAdobe AnalyticsA/B TestingPredictive ContentDigital Marketing

Cognizant

Technical Lead

Nov 2015 – May 2017 · 1 yr 6 mos · Mumbai, Maharashtra, India

Provide thought leadership for Web Analytics
Setup reporting dashboards per business requirements
Coordinate with Adobe Technical Support to resolve user issues
Funnel analysis for conversion optimization.
Creating web optimization campaigns using Adobe Target
Helping out the clients on the usability on Adobe Target
Auditing the campaign across multiple browsers for cross browser compatibility
Auditing of click tracks and success metrics using developers console, firebug, Charles and fiddler
Testing various developed web sites for correct code implementation and advising the developers on improvements
Coordinating tags, tracking parameter implementations.
Use and advocate the use of web standards, and all modern web technologies
Understand business users needs and translate them to technical requirements for implementation
Develop and enforce implementation standards and frameworks for other front-end developers to follow
Hands-on knowledge with user behavior tracking systems and methodologies
Identifying key needs or gaps and provide leadership to close those gaps
Implementing web analytics tracking code on client website across different domain, to track visitor behaviour.
Implementation of different digital marketing vendor tags like Adobe-sitecatalyst, Google Analytics, Opinion Lab
Using developer browser tool like firebug to developed the tracking code and audit in all the browsers to check browser compatibility with JavaScript snippet of code developed
Auditing the tags using Charles debugger, fiddler debugger tools
Creating recommendation campaigns using Adobe Recommendations
Coordinating with the clients to gather the requirements and then suggesting them appropriate test and campaigns that will suffice with their requirements.
Pulling out meaningful insights through Site-catalyst reports
Opinion lab survey analysis to highlight the pain points depending on the feedback of the customers

Web AnalyticsAdobe TargetConversion OptimizationUsability Testing

Sony india software centre pvt ltd.

Senior Consultant – Strategic Implementation Web Analytics

Apr 2015 – Sep 2015 · 5 mos · Bengaluru, Karnataka, India

Implementing web analytics tracking code on client website across different domain, to track visitor behaviour.
Using developer browser tool like firebug to developed the tracking code and audit in all the browsers to check browser compatibility with JavaScript snippet of code developed
Auditing the tags using Charles debugger ,fiddler debugger tools
Interacting with the client to understand the requirements and Creating tech spec for Adobe sitecatalyst as per the requirement/global tech spec and implementing omniture tags/plugins accordingly
Pulling out meaningful insights through Sitecatalyst reports
Creating web optimization campaigns using Adobe Target
Helping out the clients on the usability on Adobe Target
Auditing the campaign across multiple browsers for cross browser compatibility
Auditing of click tracks and success metrics using developers console, firebug, Charles and fiddler
Implementing tags using Bright tag(Signal) tag management
Implementation of different digital marketing vendor tags like Adobe-sitecatalyst, Google Analytics, Opinion Lab
Creating recommendation campaigns using Adobe Recommendations
Coordinating with the clients to gather the requirements and then suggesting them appropriate test and campaigns that will suffice with their requirements.
Opinion lab survey analysis to highlight the pain points depending on the feedback of the customers

Web AnalyticsAdobe TargetOmniture TagsClient Interaction

Adobe systems india pvt ltd

Technical Consultant

Mar 2014 – Apr 2015 · 1 yr 1 mo · Bangalore

Creating web optimization campaigns using Adobe Target
Helping out the clients on the usability on Adobe Target
Auditing the campaign across multiple browsers for cross browser compatibility
Auditing of click tracks and success metrics using developers console, firebug, Charles and fiddler
Implementing tags using Adobe DTM
Implementing web analytics tracking code on client website across different domain, to track visitor behaviour.
Implementation of different digital marketing vendor tags like Adobe-sitecatalyst, Google Analytics
Using developer browser tool like firebug to developed the tracking code and audit in all the browsers to check browser compatibility with JavaScript snippet of code developed
Auditing the tags using Charles debugger ,fiddler debugger tools
Interacting with the client to understand the requirements and Creating tech spec for Adobe sitecatalyst as per the requirement/global tech spec and implementing omniture tags/plugins accordingly
Creating recommendation campaigns using Adobe Recommendations
Coordinating with the clients to gather the requirements and then suggesting them appropriate test and campaigns that will suffice with their requirements.

Adobe TargetWeb AnalyticsClient InteractionCampaign Auditing

Eclerx services pvt. ltd.

Senior Analyst - Digital Marketing

Feb 2011 – Mar 2014 · 3 yrs 1 mo · Mumbai Area, India

Creating web optimization campaigns using Adobe Target
Implementing web analytics tracking code on client website across different domain, to track visitor behaviour. Add tagging codes on Client pages using Ensighten
Experience on Ensighten manage 1.0 and Ensighten manage 2.0, and DTM
Using developer browser tool like firebug to developed the tracking code and audit in all the browsers to check browser compatibility with JavaScript snippet of code developed
Auditing the tags using Charles debugger ,fiddler debugger tools
Interacting with the client and digital marketing vendors over calls to understand the requirements and Creating tech spec for Adobe sitecatalyst as per the requirement/global tech spec and implementing omniture tags/plugins accordingly
Coordinating with internal web analytics team ,to check whether report generated are as expected and up to the requirement
Fixing bugs on the website related to tags

Adobe TargetWeb AnalyticsTag ManagementClient Coordination