Mar 2025 – Present · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Leading the growth and delivery agenda at **Morpheus Advisory Partners**, a transformation-led consulting firm that blends industry expertise with technology-first execution. As Managing Partner, I oversee strategic initiatives across sectors including BFSI, NBFCs, healthcare, e-commerce, and manufacturing, with a sharp focus on AI-led business outcomes.
• Key responsibilities and achievements:
• Driving CXO-level engagements to reimagine operating models and customer journeys
• Architecting Morpheus' proprietary AI-first frameworks (e.g., **Updan**, **One View**) for frontline productivity, sales enablement, and service excellence
• Building high-performance teams of former industry leaders turned consultants to ensure depth and executional rigour
• Leading GTM and strategic partnerships across India and Southeast Asia
• Anchoring thought leadership via academia, industry forums, and global speaking engagements
• Morpheus is built on the belief that transformation is not just about strategy—but measurable, agile execution.

Apr 2023 – Feb 2025 · 1 yr 10 mos · Gurugram, Haryana, India · On-site

• Transforming Businesses.

Sep 2020 – Apr 2023 · 2 yrs 7 mos · Hybrid

• Work alongside startups with a Tech first Business to help them grow at an accelerated pace incorporating key elements of Organisation Building and capability creating for scale.
• My portfolio over the past 30 months comprise entities in the Fin-tech, Ed-tech, Language & employment & skilling space.

Jun 2017 – Jun 2020 · 3 yrs · Delhi Area, India

• Headed the operations of the company to leap frog into its next level of growth and help redefine the Online education landscape in the K12 space. I directly managed, the multiple sales channels of the Organisation, Marketing,Product, Customer Service & Engagement as also Training functions of the company. The board had mandated me with the responsibility of ensuring rapid revenue growth without impacting Burn and building a sustainable and profitable organisation. In my first two years ensured a growth rate of approx 50 % YOY. A prerequisite to the achievement has been the transformation in the Culture of the organisation and the synergy creation between various departments as also the drive to excel. Ensured operating break even in Tandem with achieving Unit economics.

Jan 2016 – Jan 2018 · 2 yrs · Gurgaon, India

• GoNutrio was founded with a vision to enable people across the world lead healthier lives, naturally, by offering best-in class natural products, professional advice & access to a vibrant well-being community. This was my 2nd Foray into the eCommerce space, setting up the organisation from scratch, including but not limited to Business model evolution,Revenue generation and gravitating towards viable Unit economics. Besides being able to generate annualised Million USD Run rate, we were able to have meaningful partnerships with coveted brands in the Organic and Natural space. The entity evinced interest from not only established Offline Brands but also from the BIG 4 consulting firms for a success based Funding foray. We were able to get a term sheet in place for a key Youth influencer besides getting an in principal approval for a merger/partnership with the fledgling e commerce arm of an iconic Ayurveda Brand. The funding runway fell short for the Entity to take off to its destined growth.

Jan 2014 – May 2016 · 2 yrs 4 mos · Gurgaon, India

• Shopmatic was established with the belief that empowering small business owners has the potential to change the lives of people by opening markets to businesses all across the world. As Country Manager India, My mandate was to set up the Complete Business operations for the country from scratch. The same would serve as the Blue print for implementation of our forays into other geographies.My extensive experience across industries besides my first hand knowledge of setting up business's and Organisations from ground zero was the key ingredient in setting up the organisation and commence meaningful business operations. In the process set up meaningful partnerships with the largest industry body in the SME space, as also the leading Pvt Sector bank besides partnerships with a couple of MNC banks.

Jan 2012 – Jan 2014 · 2 yrs · New Delhi Area, India

• Deliver a revenue and profit plan for the organisation with a 5 year delivery horizon providing the same with a best in class sales organisation.Be a thought leader and motivator of all levels in the sales team. Lead a highly motivated and engaged team to ensure market leadership and maximised yields .
• Set standards of business delivery for the Hospitality Industry. Ensure a balanced portfolio of customer base by enhancing play directly in the B to C space. The same was successfully established manifesting in higher yields ( REVPAR) and reduced impact of seasonality.

Mar 2009 – Aug 2012 · 3 yrs 5 mos · Mumbai Area, India

• Responsible for driving the Direct to customer channels of the organisation across sales, revenue and profitability besides setting up the long term mission of the direct channels to complement overall organisation milestones and direction. Was brought into the organisation at a time when margin was a key concern. In my first significant business realignment, drove the reduction in cost by 32 crs INR without having any meaningful impact on the topline. Was able to create a Direct Distribution channel in the Industry with the best margins and highest productivities for an entity which was the 12th entrant . Was Lauded as the Best Performing Business Manager in Asia Pacific AXA.

Aug 2008 – Dec 2008 · 4 mos · Mumbai, Maharashtra, India · On-site

• Part of the Founding team. The bank relinquished its license and got acquired by Commerzbank as a consequence of the global financial crisis.

Feb 2007 – Jul 2008 · 1 yr 5 mos · Mumbai Area, India

• Responsible for setting up and delivering requisite revenue and business numbers through the alternate channels for the business within the bottom of the pyramid mass market business. The same were set up from scratch and contributed 35% of new business acquisition. The role envisaged P&L delivery by managing costs and revenue across channels and segments.Added to the responsibility were strategizing for the Retail Mass Market business and product development .

Jan 2003 – Jan 2007 · 4 yrs · Mumbai Area, India

• Was head hunted from Standard Chartered for setting up the Personal Loans Business from scratch for the organisation.From business modeling to organisation structure and policies and programs , conceptualised and implemented in an organisation which was Liabilities and Mortgage centric with no exposure to the Unsecured Lending space. Headed the business Pan India. Managed sales, top line, costs, credit and business losses spanning 22 locations of business operations. Delivered profitability from the 1st year itself having had a keen eye on cost structures and distribution costs besides alternate revenue streams.

Jan 2000 – Jan 2003 · 3 yrs · Bengaluru Area, India

• Was given the unenviable task of restarting Unsecured lending for the Bank in Bangalore, subsequent to a poor portfolio quality having forced the bank to stop operations.Restarted the business line for Standard Chartered besides in tandem managed the Business for ANZ Grindlays, the bank taken over by SCB. With 6 months of my joining had made Bangalore the biggest centre Pan India with initial default parameters at Par with the best.