Dharani Dharan G

CEO

Dubai, United Arab Emirates12 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led transformative AI-driven product initiatives.
Achieved significant GMV growth and cost reductions.
Expert in building scalable e-commerce solutions.

Stackforce AI infers this person is a Product Management Leader in E-commerce and Fintech with strong AI/ML capabilities.

Contact

dharanmala@gmail.com LinkedIn

Skills

Core Skills

Product ManagementE-commerce

Other Skills

User Experience (UX)AI/MLData AnalysisGoogle AnalyticsProduct StrategyDigital MarketingProduct VisionTeam ManagementWireframingSQLRequirements GatheringTeam LeadershipOmnitureAgile MethodologiesAdobe Illustrator

About

Product Management Leader | 12 yrs building & scaling products in E-commerce, Quick Commerce, Ride-hailing, Fintech, MarTech & Gaming across MENA & India Director of Product at Careem, leading the core engines powering our multi-vertical marketplace across Ride-Hailing, Food, Grocery, and Box. I oversee Marketplace, Pricing, and Supply—the systems that drive routing, matching, ETAs, and operational reliability at scale. My team has delivered transformative impact: +$XX M GMV growth, 25% reduction in cancellations, and 35% cuts in bonus spend through AI/ML-powered solutions. From building real-time two-sided pricing engines to deploying AI-first supply platforms that reduced onboarding time by 75% and maintained 99.95%+ fulfillment. I am passionate about building resilient marketplace products that solve complex logistical challenges at scale. Earlier, at Flipkart, Snapdeal, and Melorra, I shipped green-field platforms—from seller payments and ad-tech systems to full e-commerce funnels—delivering 3× DAU, Improving Conversion, and $2M+ annual cost saves. Computer-Science engineer and IIM Lucknow MBA, I thrive on translating user insight into scalable, high-impact products that solve real-world problems and accelerate growth.

Experience

12 yrs

Total Experience

2 yrs 4 mos

Average Tenure

7 yrs 7 mos

Current Experience

Careem

Director of Product Management

Oct 2018 – Present · 7 yrs 7 mos · Dubai, United Arab Emirates · On-site

Started as a PM2, grew into SPM, then LPM, and now Director of Product at Careem. Each step marked by expanding scope, team leadership, and strategic impact.
I lead the product org responsible for core engines of Careem’s multi-vertical ecosystem (Ride-Hailing, Food, Grocery, Box). My scope covers Marketplace, Pricing, and Supply, driving the routing, matching, captain app and ETA systems that ensure operational reliability. By leveraging data-driven experimentation to shape demand and supply, I ensure the marketplace remains balanced, dependable, and positioned for efficient growth
Ride-Hailing (Hala & Careem): Set and executed the product vision that drove +$XX M GMV, cut cancellations 25 %, and halved support contacts by deploying friction free customer booking flows (Pre trip & in trip), customer captain chat, peak-time supply positioning, intelligent matching, improving acceptance rates and ETA optimization. Enabled Expo2020 events taxi transport system. Successfully launched the Bid-Ask model, an innovative alternative to the traditional ride-hailing approach which helped improve the market share.
Pricing platform: Managing pricing for Ride-hailing, Food, Grocery, and Box; built a real-time, two-sided pricing engine that balances customer elasticity with captain earnings—cutting cancellations & lifting gross margins. Deployed ML elasticity models that raised grocery add-to-basket and improved margins, while an ML-driven incentive optimizer trimmed bonus spend 35 %.
AI-First Captain Supply & Marketplace: Built an AI/ML-powered supply platform—AI KYC cut onboarding time by 75 %; ML facial-recognition and anomaly models reduced impersonation & fake-GPS abuse; ML cash-limit and smart-batching based on shifts/zones lowered cost-per-order while sustaining 99.95%+ fulfillment. Instant-payout models lifted Captain retention, slashed payout failures, reduced bad debt 20 bps. Driver-app UX refinements pushed the rating to 4.3★.

User Experience (UX)Product ManagementE-commerceAI/MLData Analysis

Flipkart

Product Manager II

Feb 2018 – Oct 2018 · 8 mos · Bangalore · On-site

Owned Seller Payments & Incentives for 100 K sellers, crafting a 12-month roadmap spanning tax/TDS compliance, reconciliation, and the Seller Protection Fund.
Eliminated system leakages, preventing $2 M in bad debt annually.
Streamlined payout flows and platform-wide promo incentives, lifting seller engagement and satisfaction.

User Experience (UX)E-commerceProduct ManagementGoogle AnalyticsProduct Strategy

Melorra

Product Manager

Sep 2016 – Feb 2018 · 1 yr 5 mos · Bengaluru, Karnataka, India

Led Melorra’s end-to-end e-commerce product roadmap with a laser focus on conversion: overhauled search, discovery, and the entire homepage-to-checkout funnel, driving a 4× lift in CVR. Powered decisions with rigorous A/B testing, heat-mapping, and a real-time analytics stack (GA + Data Studio), then amplified impact by wiring mar-tech integrations (GTM, Facebook, Google Ads) that sharpened performance marketing efficiency and fed continuous optimization loops.

Digital MarketingUser Experience (UX)E-commerceProduct ManagementGoogle AnalyticsProduct Vision+2

Snapdeal

2 roles

Associate Product Manager

Aug 2015 – Aug 2016 · 1 yr

Launched Snapdeal Seller Zone on iOS & Android from scratch, defining strategy, PRDs, wire-frames, and agile delivery.
Built an in-house ad-tech suite so sellers could create/manage ads, fueling rapid seller growth.
Shipped a first-of-its-kind returns flow using the phone as a barcode scanner (2015), slashing processing time.
Led continuous user research, seller ride-alongs, click-stream analysis, and UAT to refine features and triage bugs.
Result: 3× jump in daily active sellers and a markedly richer seller experience.

User Experience (UX)E-commerceProduct ManagementGoogle AnalyticsProduct Strategy

Product Management Trainee

May 2015 – Jul 2015 · 2 mos

Digite inc

Product Management Intern

Apr 2014 – May 2014 · 1 mo · Bengaluru, Karnataka, India

Researched and proposed solution to reduce implementation time of company's ERP product so as to improve customer satisfaction

Bally technologies

2 roles

Software analyst

Feb 2013 – Jun 2013 · 4 mos

Promoted to level 3 software analyst in a record time of 13 months for exhibiting excellence in work

Associate Software Analyst

Jan 2012 – Jan 2013 · 1 yr

Involved in the development of Virtual Gaming [Online games],
Developed and implemented REST API for two cross platforms' communication,
Process Improvement by automating the Build and deployment process of the server & client.