Jan 2022 – Dec 2023 · 1 yr 11 mos

Mar 2021 – Jan 2022 · 10 mos

May 2019 – Feb 2021 · 1 yr 9 mos · Greater Delhi Area

• · Develop brand strategy and communication for the corporate brand to resonate with the young audiences. Executed the corporate brand campaign "People Technology" across various mediums.
• · Establish Maruti Suzuki as the leader in clean technology with communication on Electric vehicles, BS6 and Hybrid with targeted communication and multi-media campaigns.
• · Consumer research and insights for understanding the changing customer choices
• · Campaign management to actively communicate the brand values and offline and digital media evaluations.
• · Project management of key tasks like the Auto Expo, media drives for new launches and Dealer conferences.
• · Content development for seamless integration in consumer buying journey
• · Social media strategy and execution for each platform in line with brand strategy

May 2017 – May 2019 · 2 yrs · Gurugram, Haryana, India

Sep 2014 – May 2017 · 2 yrs 8 mos · Pune/Pimpri-Chinchwad Area

• Handle marketing initiatives for KTM and Kawasaki brands (Probiking Division)
• BTL activities oriented to increase awareness (mall activations, exhibitions, auto expos); high impact customer sport activities (orange days, rides, tours, stunt shows, track days).
• ATL activities to boost large activations, digital purchasing for event boost and promotions with in-movie placements.
• Single point of contact to National racers, FMSCI and affiliated clubs in the company
• Marketing communication for designing creative and branding solutions for the activities being done.
• KRAs include quality and quantity of activations and impact on enquiry and sales for the region in short term as well as long term, money spent vs impact, cost optimization, customer satisfaction and CLM through marketing.

Oct 2009 – Sep 2014 · 4 yrs 11 mos · Greater Chennai Area

• Enhance brand visibility and strengthen brand positioning
• Media relations and Corporate Communication efforts
• Support sales teams in developing unique promotions and campaigns to generate leads,
• increase on-ground visibility and increase sales
• Brand planning and execution, including goal setting, problem/opportunity analysis,
• competition mapping and implementing all ATL/BTL communication, as per strategic plans for
• the brand
• Planning and maintaining a rolling 12-month marketing calendar for all
• properties and ensuring execution
• Development of all marketing collateral and implement all marketing creative and copy to
• maximize impact and response