Nicola Felaco

Product Designer

Stockholm, Stockholm County, Sweden16 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led innovative music discovery projects at Spotify.
Developed brand vision for Musixmatch from startup to industry leader.
Expert in user experience and interaction design.

Stackforce AI infers this person is a User Experience Designer with a strong focus on Music Streaming and Digital Media.

Contact

Skills

Core Skills

User ExperienceDesign DirectionUser Interface Design

Other Skills

Figma (Software)Service DesignArt DirectionCreative DirectionMobile ApplicationsCorporate BrandingPhotographyAdvertisingWeb designTypographyInteraction DesignMobile DevicesOil PaintingWire FramingWeb Development

About

Self starter. A blend of visual, user experience and interaction design. A relentless desire to innovate and create a product vision. A full cycle designer: From the concept to the solution, until the production-ready assets. I love to push creativity with the design team and explore new ways to craft unique solutions that reflect and evolve the brand. A holistic vision of visual design, user interface and experience across platforms. Experience developing and maintaining consistent guidelines for all activities, managing analytics data and user testing tools/prototyping for design decisions on every aspect of a product. Selected clients: Wired, Airbus, Telefonica, Ferrari, Moleskine, Ducati, Alitalia, Maybach, Lotus, CloudControl, CoupleApp, Openskies-FlyEmirates, Killscreen, Zeixs, HelloBank, Men's Health.

Experience

16 yrs

Total Experience

5 yrs

Average Tenure

9 yrs

Current Experience

Spotify

2 roles

Staff Designer

Promoted

Feb 2020 – Present · 6 yrs 3 mos

→ Lead the launch of TheDrop Weekly, to let fans plug into music culture and discover new releases from their favorite artists delivering weekly insights and personal recommendations from our Spotify Editorial team.
→ Lead the experience vision and beta launch of Music Videos and a seamless experience of switching between audio and video.
→ R&D of a new foreground experience {second patent}, cross functional scaled up to enable different new formats, Watch Feed, Discovery Feed. Adopted by Wrapped 22 to let Artists send messages to their fans.
→ Kicked off the launch of Video for Podcast
→ Co-Led the design of Spotify first voice system {first Patent} integrated into CarThing then adopted by DJ AI feature
→ Led the Design and Rebrand of Lockeroom acquisition, first to become Greenroom standalone app, translated then into Spotify Live integration.
→ Co-Led the launch of Lyrics Experience, first in 26 Markets, then globally partnering with Musixmatch

Figma (Software)Service DesignDesign DirectionUser Experience

Senior Product Designer - Core Experience

Nov 2018 – Feb 2020 · 1 yr 3 mos

→ Led the redesign of the Player, launching a scroll paradigm with multiple richer experience below the fold.
→ Led the iOS widget launch
→ Co-lead redesign of the floating Now Playing Bar

Figma (Software)User Interface Design

Digital design award

Judge

May 2017 – Present · 9 yrs

Telefónica

Design Consultant

Feb 2015 – Mar 2015 · 1 mo

Annual Report

Designworks ltd

Senior Consultant

Feb 2014 – Mar 2014 · 1 mo · Sydney, Australia

Good relations

Design Consultant

Jul 2013 – Aug 2013 · 1 mo

Official Launch of the Airbus A350

Tenthbit inc.

Senior Consultant

Jun 2013 – Jul 2013 · 1 mo · San Francisco Bay Area

Musixmatch

Head Of Design

Oct 2012 – Oct 2018 · 6 yrs · Bologna Area, Italy

I developed the vision and foundation of the Musixmatch Brand and Product Experience. Building the long-term vision of the product, alongside with founders, from startup to data company in the music industry.
I led the product design team overall the product experiences.
Responsible for creative direction, visual identity, user interface, and interaction. Building and managing process optimisation with Product Lead Manager.
Led the product design workflow with the design team and building an iterative process and strong collaboration with devs. From the brand vision until the UX Research and usability testing, as well as managing product knowledge, delivering concepts, analyzing and mapping information architecture, delighting user interfaces with interaction design, visual, motion and prototyping.

Figma (Software)Service DesignDesign DirectionUser Experience

Wired

Freelance illustrator

Aug 2012 – Aug 2012 · 0 mo

illustration

Triboo group

Art Director

Jan 2012 – Oct 2012 · 9 mos · Milan Area, Italy

Triboo Digitale proposes comprehensive and modular full outsourcing management services for the electronic commerce activities of its clients.
Visual and web designer, art director focused on UX/UI design, visual languages, consistent design solutions for international brands such as Ferrari, Valentino Rossi, Moleskine, Alitalia, Lotus, Maybach, Ducati, Abarth, Original Marines, Bridgestone, Citroen, Snav, Agos Ducato, the definition of the interaction design from the drafted concept until the store preparation phase has been completed.

Kill screen media, inc.

Freelance Illustrator

Nov 2011 – Nov 2011 · 0 mo · Greater New York City Area

Illustrator

Nascar.it

Junior Art Director

May 2010 – Jan 2012 · 1 yr 8 mos

Creative web design concept, visuals and UX/UI designer.
Art Director jr at nascar web agency alongside the creative direction of Sergio Esposito. Nascar was a brand of Triboo spa and since January 2012 rebranded into Triboo Digitale.