Sunny Bonnell

CEO

New York, New York, United States20 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Award-winning CEO and co-founder of Motto®
  • Top 30 Global Gurus in Brand
  • Bestselling author of 'Rare Breed'
Stackforce AI infers this person is a Brand Strategy and Leadership expert with a focus on innovation and culture.

Contact

Skills

Core Skills

BrandingBusiness StrategyStrategic VisionThought LeadershipStrategic LeadershipLeadership

Other Skills

Organizational CultureVisionary LeadershipStrategyStrategic VisionaryOrganizational LeadershipInnovationCultureBrand Development StrategyCorporate IdentityLogo DesignWeb DesignPackagingGraphic DesignArt DirectionBrand Development

About

Sunny Bonnell is the award-winning Co-founder and CEO of Motto®, a strategy and innovation firm, and a Thinkers50 Radar honoree, which awards the brightest minds in the world. Named a ‘Visionary Brand Icon’ by SWAGGER, she is a Top 30 Global Gurus in Brand, GDUSA's Top 25 People to Watch, and a WEBBY Award winner. The WEBBY Awards described Sunny as “Setting the standard for innovation and creativity.” Sunny works with executive leadership teams to set visions, create big ideas, and inspire their culture to take action on that vision. Clients include: Minnesota Vikings Virgin Google Microsoft Klaviyo NFL Hershey’s Legendary Digital Disney Twentieth Century Fox Choice Hotels NCM Andela Goodnotes Sunny is an internationally acclaimed keynote speaker for organizations like MasterCard, Microsoft, Dale Carnegie, Fast Company Innovation Festival, Inc., and Inspiring Workplaces. She's been featured in every major publication, including Forbes, Entrepreneur, and The Wall Street Journal. She has appeared on Closing Bell on the NY Stock Exchange, The Breakfast Club, and Yahoo Finance. She writes a popular and provocative leadership column for Fast Company with her Co-founder and partner in crime, Ashleigh Hansberger. Sunny and Ashleigh are the authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different (Harper Collins, 2019) which flips the script on business as usual and carves a path for unconventional success. “The top 5 career books of all time.” — New York Post "Brazen and a ruckus to make things better.” — Seth Godin “An entire windstorm of original thinking.” — USA Today Sunny's work is focused on dismantling status-quo practices and inspiring others to do big things. Founder, speaker, author, vision leader. 👉 wearemotto.com 👉 sunnybonnell.com

Experience

20 yrs 11 mos
Total Experience
8 yrs 10 mos
Average Tenure
10 yrs
Current Experience

Thinkers50

Thinkers50 Radar | Top 30 Thinkers in the World to Watch

Jan 2024Present · 2 yrs 3 mos · London, England, United Kingdom

  • Thinkers50, the premier global Ranking of management thinkers, is a prestigious annual Radar featuring 30 people whose work will shape the future of how organizations are managed and led.
Thought Leadership

Visioncamp®

Co-Founder

Jul 2022Present · 3 yrs 9 mos · Global

  • VisionCamp is an expertly guided Visionary Leadership Certification and Workshop. We teach leaders to cast an inspiring vision others will believe in, rally around, and help build.
Strategic VisionLeadershipStrategic LeadershipStrategic VisionaryOrganizational Leadership

Fast company

Leadership Columnist

Jan 2022Present · 4 yrs 3 mos

Harpercollins publishers

Author, Rare Breed: A Guide to Success for the Defiant, Dangerous? And Different

Sep 2019Present · 6 yrs 7 mos · Greater New York City Area

  • What if you could take the parts of yourself other people criticize…. Traits they call defiant, dangerous, and different… and turn them into your selling points?
  • At the heart of Rare Breed are seven so-called vices - rebellious, audacious, obsessed, hot-blooded, weird, hypnotic and emotional. Society deems these vices as cautionary tales, counter intuitive to your success. we’re supposed to quiet these traits and make them invisible. But we reframe the vices as virtues, giving a floor to the misfits and anyone whose every stood outside of the pack to finally lean into who you are and succeed on your own terms.
  • BUY THE BOOK NOW:
  • amzn.to/2Lb6FHV

Inc. magazine

Inc. Columnist

Sep 2016Present · 9 yrs 7 mos

  • Columnist for my column Change Makers & Rule Breakers

Rare breed

Host & Executive Producer

Apr 2016Present · 10 yrs

Motto®

Co-Founder & CEO, Motto®

Jun 2005Present · 20 yrs 10 mos · New York, NY · Remote

  • Motto® is a vision-partner and strategic brand transformation company. We believe in the power of big ideas to clarify vision, rally people, and inspire action.
  • We guide CEOs, founders, and teams through times of growth and transition to unlock their Idea Worth Rallying Around®, the signature idea that sits at the heart of the business and makes it famous.
  • Internally, our work drives the culture strategy for how you do things—by aligning leadership around vision and purpose, codifying values, creating plans to evolve, inspiring employees with a strategic narrative, and weaving brand-building behaviors and mindsets into your company DNA.
  • Externally, our work drives the brand strategy for your position—by creating competitive differences, establishing key narratives, casting creative direction, and activating the brand across touchpoints.
  • Since 2005, we’ve collaborated with the brightest minds to solve their toughest strategic challenges. Leaders seek us out to communicate what their company is about. Our unique advisory approach helps your brand and culture work together so your company thrives.
  • NOTABLE CLIENTS
  • Google, Microsoft, Disney, Andela, Goodnotes, Amp Z, Prolific, Ivo, and more.
  • WORK WITH US
  • wearemotto.com
Strategic VisionLeadershipBrandingBusiness StrategyOrganizational CultureVisionary Leadership+1

Education

Savannah College of Art and Design

Master of Fine Arts — Graphic Design

Jan 2008Jan 2011

Savannah College of Art and Design

Bachelor of Arts — Visual Communications

Jan 2005Jan 2007

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