Jan 2025 – Present · 1 yr 3 mos · Bangalore Urban, Karnataka, India

• Advisor & Partner: Advising startups on business development, monetization strategies and user engagement.

May 2022 – Jul 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India

• Ecosystem Mobilization: Managed a portfolio of 100+ startups, driving 250M+ MAU and significant revenue growth through curated management approaches.
• Appscale Academy: Spearheaded a 6-month accelerator in partnership with MeitY, scaling 200+ startups, 15 of which went on to raise venture funding (as of Jun '24)
• AI Integration: Led early adoption of Gemini for high-profile startups, laying the foundation for 10K+ developer upskilling initiatives.

Jun 2019 – May 2022 · 2 yrs 11 mos

• Vertical Strategy & Sustainability: Solved foundational challenges for Stand-up Comics by addressing hero content pipeline gaps, low upload frequency, and long-term financial sustainability on the platform.
• Talent Nurturing: Successfully launched 30+ Stand-up Comics, including industry-defining talent.
• High-Impact Growth: Delivered a 50% revenue increase, a 2.5x surge in uploads, and a 30%+ growth in Monthly Active Users (MAU) for the Comedy vertical since 2019.
• Gaming Vertical Pioneer: Built the Indian Gaming vertical from the ground up, identifying and nurturing a diverse stakeholder ecosystem including eSports teams, event organizers, and talent agencies.

Feb 2013 – May 2022 · 9 yrs 3 mos

• Ecosystem Development: Developed the global taxonomy for top creators by leading vertical-based management strategies for India’s diverse creator landscape.
• Creator Upskilling: Spearheaded "Business Building Boot Camps" to help top creators build personal brands and increase sponsorship opportunities through professionalized marketing and sales strategies.
• Premium IP & Program Management: Established and executed recognized IPs such as Comedy Hunt, IQOO Raid Nights, and India Plays.
• Led enterprise content showcases including YouTube Preview and CMO Boot Camps to bridge the gap between top creators and corporate advertisers.
• Brand Integration: Conceptualized and executed "Brand x Creator Speed Dating" to initiate influencer marketing dialogues and package multi-vertical sponsorships across entertainment and lifestyle as early as 2014.
• Transactional Business (TVOD): Launched the Movies (TVOD) business in India, increasing selection by 125% in the first year and growing studio partner revenue by ~2.5x.

Sep 2011 – May 2012 · 8 mos · Toronto

• Advised a Canadian Oil and Gas exploration company on survival strategies in the high-risk business environment. A four-month study resulting in sale of non-core assets and concentration of resources in higher rewarding geographies.
• Guided a retail shopping technology-company on the selection of product portfolio and marketing practices to increase customer base in Canada and US. A six-month project leading to product refocusing and acquisition of human capital acquisition for recommended peripheral services deemed critical to the core product.
• Developed sales methodology for an electronics peripheral product retailer to maximize impact during sales interaction. A two-month engagement leading to formalized sales training practices to be followed by sales force when on field.

Jul 2011 – Jul 2011 · 0 mo · Mumbai, India

• Designed a digital strategy for an Indian Luxury-Boutique Hotel Chain
• Developed execution methods for key-touch points to enhance customer experience for a leading Luxury Hotel chain
• Designed a media presence plan for the Landor in India and abroad

Apr 2010 – Dec 2010 · 8 mos · Mumbai Metropolitan Region

• Handled end-to-end business responsibilities i.e. business lead generation, client need assessment, and negotiation on achievable requirements, profile development, appropriate candidate search, placement and relationship management
• Streamlined processes, and trained young professionals to make the best use of available resources while handling clients thus improved efficiency and reduced attrition by 50%

May 2007 – Apr 2010 · 2 yrs 11 mos · Mumbai, India

• Led the creation and marketing of lifestyle, fashion and Bollywood centric television content which involved working with clients like Nivea, HUL, Reebok, Pantaloons etc. to integrate brand messages within the shows
• Managed turnaround of a flagging show and doubled viewer-ship in less than six weeks by introducing new segmentations in the show, improving the editing team and hiring a stronger host
• Managed five to eight member teams while shooting event based, news, on location, and reality show production (pageants, awards, premieres, specials and parties) across India and International locations like South Africa