May 2023 – Jul 2023 · 2 mos · Gurugram, Haryana, India · On-site

• During my tenure at EY within the Business Consulting Performance Improvement service line, I specialized in the Business Design Department, particularly focusing on projects within the automotive industry. Collaborating with a team of industry experts, I delved into deciphering trends and extracting meaningful patterns, while also exploring innovative technologies shaping the automotive landscape. Witnessing the direct impact of our recommendations on clients' operations was immensely rewarding. Notably, I administered research with 500+ survey responses, gaining invaluable consumer perception insights, and strategized go-to-market approaches, identifying potential expansion avenues for two clients.

Dec 2022 – Feb 2023 · 2 mos · Remote

• The project focused on conducting qualitative consumer research for a client seeking entry into the Indian market. My responsibilities included conducting in-depth interviews and thematic analysis. This enabled us to gain insights into the Luxury product market and consumer trends.

Aug 2022 – May 2023 · 9 mos · New Delhi

• I have gained valuable experience in the both competitive and market analysis as well as leading marketing teams. By conducting thorough competitive and market analysis, I was able to contribute in making informed decisions around pricing strategies that are competitive and profitable. Additionally, I led a team of 11 individuals, which has allowed me to successfully manage the ideation and execution of various marketing campaigns across a variety of mediums, including online and offline channels. This combination of skills has enabled me to make impactful contributions to the growth and success of the business.

Jun 2022 – Aug 2022 · 2 mos · New Delhi, Delhi, India

• I played a key role in marking the 10th anniversary of the SMART program by creating an Employability Brochure, designing it, and developing a comprehensive marketing and release communication plan. I also engaged in on-ground activities such as door-to-door marketing, health mobilization drives, frequent visits to SMART Academies and Centres, and assessing potential NGO partners for collaborations. These activities helped to expand the program's reach to new communities and increase awareness and participation.

Jul 2021 – Aug 2021 · 1 mo · New Delhi, Delhi, India

• Over the course of four weeks, I engaged in market research and deepened my understanding of the various tools of B2B marketing, bolstering my knowledge base and skill set. During my internship with the Marketing and Communications team, I gained practical experience in B2B marketing tools and techniques. I created emailers, social media posts and video clips, conducted market research, consolidated databases, and contributed to social media campaigns. This internship was an invaluable experience that allowed me to learn and grow in a dynamic, real-world environment.

Jun 2021 – Jul 2021 · 1 mo · Mumbai, Maharashtra, India

• My internship involved a wide range of responsibilities, including social media strategy formulation, post scheduling, graphic design, and managing four social media accounts across three platforms, including those for notable non-profit organizations like LNOD Roundtable and Women Leadership Forum of Asia. I am proud to have contributed to our team's success by achieving a 60% increase in post impressions and consistent weekly growth in followers, while also gaining valuable experience in digital marketing, project management, and cross-functional collaboration.

May 2021 – Aug 2021 · 3 mos

• As part of the team responsible for launching the new product, the DHI Lasercap, I played a key role in creating a comprehensive campaign to promote its release. My responsibilities included designing creatives for social media, managing our social media presence, and contributing to the development of our website. I worked closely with the marketing team to understand the product's unique features and benefits. I then designed visually appealing creatives that aligned with our branding strategy and incorporated best practices for social media marketing.