Jul 2025 – Present · 10 mos · NYC

• Advising and creating a playbooks that adapt with growing pains and market shifts.
• Building Revenue mixed with early sales foundations
• Helping Raise capital
• Creating and testing playbooks
• Multi vertical ( health tech, Pharma tech, SMB retail , prop tech, food tech, HR , hardware/firmware)

Apr 2025 – Present · 1 yr 1 mo · Los Angeles, California, United States · Remote

• A global community of post-exit founders supporting each other on life’s endless journey to find purpose, fulfillment, and meaning and next adventure!

Aug 2019 – Sep 2024 · 5 yrs 1 mo · San Francisco Bay Area · Hybrid

• I joined the founding team to build our go‑to‑market for firmware and hardware development services. We guided clients from PEST analysis through prototyping to full manufacturing, working across EV, oil & gas, and health tech, where speed to market and compliance both mattered.
• Generated $2M in 30 days in EV/automotive by positioning our firmware expertise for battery management and charging infrastructure.
• Hit 7 consecutive quarters above plan with $5M in new revenue from custom development partnerships.
• Cut prospecting effort 87% by rebuilding outbound with LinkedIn Sales Navigator, ZoomInfo, and Clay; crafted messaging that resonated with CTOs and engineering leaders.
• Lifted qualified pipeline 25% through tighter lead handoffs and industry‑specific demo sequences.
• Expanded from core offerings into oil & gas (ruggedized hardware) and health tech (FDA‑compliant devices).
• Owned proposal and RFP cycles across all verticals; wins often came down to how clearly we mapped the path from concept to manufacturing.

Mar 2019 – Aug 2019 · 5 mos · Los Angeles, California, United States · Hybrid

• Joined during stealth mode when CloudKitchens was still figuring out how to sell to enterprise clients. My job was working with engineering to build something enterprises would actually buy, then lining up the customers before we went public. The goal was hitting the ground running when we dropped stealth.
• Co-built the enterprise platform with engineering team, including a food-waste management API that became a key differentiator for large restaurant groups.
• Secured pre-launch MOUs with enterprise prospects including Northrop Grumman, JLL, and Snapchat proved market demand before we officially launched.
• Created targeted go-to-market strategy for enterprise segment and exceeded initial adoption goals in first 90 days post-stealth.
• Led early partner conversations and built demo materials specifically for enterprise buyers, had to educate ghost kitchens when most people had never heard the term.
• Coordinated stealth-to-market transition across product, marketing, and sales teams to ensure smooth enterprise rollout.

Aug 2017 – Mar 2019 · 1 yr 7 mos · Chicago, Illinois, United States · Hybrid

• Joined Fooda’s team to open new markets and expand workplace dining programs for large employers. Partnered closely with operations, culinary, and real‑estate stakeholders to navigate procurement and launch multi‑site programs with clean handoffs to account management.
• Closed enterprise agreements with Kaiser Permanente, Amazon Studios, and CareMore Anthem; managed contract and RFP cycles with procurement and legal.
• Built territory and account plans; kept pipeline and forecasting disciplined in Salesforce CRM and coordinated with SDRs/AMs to convert pilots into rollouts.
• Worked with large employers and venue partners, including CBRE, to scope and launch workplace programs across multiple sites.
• Drove cross‑functional launch readiness with operations (menus, logistics, on‑site experience) to support adoption and retention.

Jun 2010 – Nov 2017 · 7 yrs 5 mos · Los Angeles, California, United States · On-site

• Co‑founded Gadu to blend real‑estate execution with CRE SaaS/PropTech partnerships. I owned go‑to‑market, partnerships, and revenue; building channel programs with emerging prop‑tech vendors, packaging software + services for owners, operators, and asset managers, and turning multi‑site deployments into repeatable growth.
• Raised $3M and delivered 4× investor returns; scaled to $10M annual revenue across 57 property types.
• Built channel partnerships with prop‑tech/CRE software providers to create a new revenue stream and accelerate adoption.
• Led GTM with owners/operators and asset management: segmentation, deal mapping, proposals, contract & RFP cycles, and executive closes.
• Standardized deployment playbooks (discovery, pilot, training, success plans) so software + services could scale across portfolios.
• Stood up light RevOps: clean pipeline reviews, stage definitions, and reporting to give investors and operators a clear portfolio view.