Santosh K Patra — Co-Founder

Dr. Santosh Kumar Patra serves as Associate Dean - Academics at MICA, Ahmedabad, where he orchestrates academic strategy and curriculum innovation across all programmes. In this pivotal role, he collaborates with students, faculty, industry leaders, and academic stakeholders to design future-ready curricula that prepare students not merely to solve today's challenges, but to anticipate and address problems that don't yet exist. As an Associate Professor and Head of the Media, Entertainment & Sports Business (MESB) department, Prof. Patra leads MICA's specialised Media-tech, Entertainment & Sports Management (MESM) programme. He founded and was the head of the Centre for Media, Entertainment & Sports (CMES), a centre of excellence fostering industry-aligned research till 2024. Since 2018, CMES has published India's only academic institution-led annual OTT Report, establishing MICA as a thought leader in digital media research. Prof. Patra's academic leadership extends to managing comprehensive academic resources—students, faculty, programmes, and support staff, while seamlessly integrating them into MICA's ambitious vision for multifold institutional growth over the next five years. He previously served as Co-Chair of MICA's doctoral-level Fellow Programme in Management (2018-2022) and directed multiple online programmes in partnership with leading EdTech platforms. With 19 years of experience spanning teaching, research, and educational administration, Prof. Patra has enriched institutions including IMT Ghaziabad and served as a visiting professor at IIM Indore and other premier business schools. He contributes to academic excellence as a member of various academic advisory councils across India. Academic Background A sociologist by training, Prof. Patra specialises in Media and Digital Sociology, Content, Consumer and Community Studies, and Political-Economy of Media. He holds an M.A. in Sociology from Utkal University, M.Phil in Political Sociology, and a PhD in Digital Sociology from Jawaharlal Nehru University (JNU), New Delhi. Personal Prof. Patra lives in Ahmedabad with his wife Sumana and daughter Aika, with whom he enjoys exploring new horizons.

Stackforce AI infers this person is a leader in academic research and curriculum development within the Media and Entertainment industry.

Location: Ahmedabad, Gujarat, India

Experience: 20 yrs 6 mos

Skills

Media And Entertainment Management
Digital Sociology
Strategy Building
Research
Project Management

Career Highlights

Expert in Media and Digital Sociology.
Pioneered India's only academic OTT Report.
Led curriculum innovation at MICA.

Work Experience

MICA

Associate Dean- Academics and Associate Professor (1 yr)

Associate Professor and Chair, Media, Entertainment & Sports Business, Head, CMES (6 yrs 8 mos)

Co-Chair, FPM (Doctoral Programme) (4 yrs 5 mos)

Visiting Faculty (1 yr)

Assistant Professor & Chairperson, Media & Entertainment Management (MEM) (5 yrs 9 mos)

IMT Ghaziabad

Associate Professor & Domain Head, Media & Entertainment Management (MEM) (1 yr 3 mos)

Indian Institute of Management, Indore

Visiting Faculty (10 yrs 3 mos)

Arjun Singh Centre for Distance Learning, Jamia Millia Islamia and PSB/Pearl Academy of Fashion

Guest & Visiting Faculty (4 mos)

Arjun Singh Centre for Distance Learning, Jamia Millia Islamia

External Examiner (2 mos)

Transparency International India

Project Director (9 mos)

Wada Na Todo Abhiyan

Consultant (2 mos)

Centre for Applied Sociology

Research Officer (11 mos)

National Social Watch Coalition- India

Research Associate (1 yr 11 mos)

Centre for Applied Sociology

Research Assistant (2 yrs 2 mos)

Education

Doctor of Philosophy (Ph.D.) at Jawaharlal Nehru University

Master of Philosophy (M.Phil.) at Jawaharlal Nehru University

MA at Utkal University

Bachelor of Arts - BA at Ravenshaw (Auto) College

Santosh K Patra

Co-Founder

Ahmedabad, Gujarat, India20 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Media and Digital Sociology.
Pioneered India's only academic OTT Report.
Led curriculum innovation at MICA.

Stackforce AI infers this person is a leader in academic research and curriculum development within the Media and Entertainment industry.

Contact

Skills

Core Skills

Media And Entertainment ManagementDigital SociologyStrategy BuildingResearchProject Management

Other Skills

TeachingContent ManagementPolitical-Economy of MediaPublic PolicyProject developmentResearch planningMonitoring and evaluationResearch analysisBudget managementQualitative ResearchStrategyMarket ResearchManagementSociologyQuantitative Research

About

Experience

20 yrs 6 mos

Total Experience

3 yrs 2 mos

Average Tenure

10 yrs 3 mos

Current Experience

Mica

5 roles

Associate Dean- Academics and Associate Professor

Promoted

Apr 2025 – Present · 1 yr · Ahmedabad, Gujarat, India

Associate Professor and Chair, Media, Entertainment & Sports Business, Head, CMES

Promoted

Jul 2018 – Mar 2025 · 6 yrs 8 mos · Ahmedabad, Gujarat, India

Co-Chair, FPM (Doctoral Programme)

Jul 2018 – Dec 2022 · 4 yrs 5 mos · Ahmedabad, Gujarat, India

Visiting Faculty

Jan 2017 – Jan 2018 · 1 yr

Media and Entertainment Management
Theory of Political-Economy

Assistant Professor & Chairperson, Media & Entertainment Management (MEM)

Jul 2011 – Apr 2017 · 5 yrs 9 mos

Key Areas of Work
Media and Entertainment Management (MEM)
Digital Sociology and Digital Philosophy
Political Economy
Media and Media Sociology
Sociology and other Sociological Sub-fields (Religion, Governance etc)

Imt ghaziabad

Associate Professor & Domain Head, Media & Entertainment Management (MEM)

Apr 2017 – Jul 2018 · 1 yr 3 mos · India

Teaching & Research
Media and Entertainment Management
Content, Platform and Technology Management
Media and Entertainment Business
Digital Sociology
Political-Economy of Media and Public Policy
Governance, Public Policy and Development

TeachingResearchMedia and Entertainment ManagementContent ManagementDigital SociologyPolitical-Economy of Media+1

Indian institute of management, indore

Visiting Faculty

Jan 2016 – Present · 10 yrs 3 mos · Greater Indore Area

Media and Entertainment Management

Arjun singh centre for distance learning, jamia millia islamia and psb/pearl academy of fashion

Guest & Visiting Faculty

Oct 2010 – Feb 2011 · 4 mos · Greater Delhi Area

Courses Taught:
1. Research Methodology
2. Indian Society
3. Sociology at work
4. Environment and Ecology

Strategy buildingProject developmentResearch planningMonitoring and evaluationResearch

Arjun singh centre for distance learning, jamia millia islamia

External Examiner

Oct 2010 – Dec 2010 · 2 mos

for the examination of 2009- 2010. Major assignments are:
1. Preparation of questions
2. Evaluation of answer papers
3. Evaluation of other assignments

Transparency international india

Project Director

Sep 2010 – Jun 2011 · 9 mos · Greater Delhi Area

Strategy building and project development
Heading the research team and all research activities including planning,
monitoring and executing the research on policy making, governance and development
Plan the activities and implementation of projects in different states
Selection of state, state coordinator and coalition partners to implement the project
Monitoring project activities in different states and timely evaluation of the same
Strategy plan for fund raising, implementation and monitoring project activities
Manage the project team and define their activities at all levels
Preparation of vision and mission document

Wada na todo abhiyan

Consultant

Jun 2010 – Aug 2010 · 2 mos · Greater Delhi Area

Worked on rural livelihood project with the Livelihood Thematic Action Group (TAG) of WNTA (July 2010- August 2010).

Centre for applied sociology

Research Officer

Jan 2009 – Dec 2009 · 11 mos · Greater Delhi Area

· Managed project resources, progress, completion timeframes, and budget.
· Provided ongoing project analysis, mitigated "scope creep," communicated
project status, and identified and resolving project issues and constraints.
· Supported research strategies and objectives by developing performance-measurement
system that substantially improved integration of quality and operational system.

National social watch coalition- india

Research Associate

Jan 2007 – Dec 2008 · 1 yr 11 mos · Greater Delhi Area

1. Worked as the key research person in the “Citizens Reports on Governance and Development”, which has been published by Sage India in 2007 and by Daanish Books for the year 2008-09.
2. Contributed for the “Global Civil Society 2009: Poverty and activism” an yearbook on Global Civil Society, published by Centre for the Study on Global Governance, London School of Economics and Political Science, Tata Institute of Social Sciences, Mumbai and Centre for Social Investment, Heidelberg University.
3. Contributed a chapter on Social Security in India for “International Social Watch Report, 2007”, released on October, 2007
4. Organised and participated in different seminars and workshops on behalf of Social watch, India.

Project managementResearch analysisBudget managementResearch

Centre for applied sociology

Research Assistant

Oct 2004 – Dec 2006 · 2 yrs 2 mos

Conducted ethnographic research in different parts of Delhi and NCR, wrote reports and successfully completed the project "Everyday life of the family in Global world", Project of Institute for Future, U.S.A.
Developed and managed regulatory-compliance data collection in two cities for the project "Youth and Globalization".
Spearheaded process improvements to ensure accurate, timely data delivery, reduced production expense, and effective relationships with regulatory organizations