Abhinandan pal

Business Development Executive

Mumbai, Maharashtra, India12 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in Sales and Marketing.
Led a team of 12 managers in driving business growth.
Expert in strategic marketing and channel management.

Stackforce AI infers this person is a Sales and Marketing leader with extensive experience in strategic management and team leadership.

Contact

Skills

Core Skills

Strategic Marketing ManagementStrategic Planning

Other Skills

C++Digital MarketingMicrosoft ExcelPowerPointRegional MarketingSalesSales ManagementStrategy Building

About

I have 10+ years of experience in Sales and Marketing. Currently, I am working as a National Sales operation Manager, responsible for ensuring policy compliance, distributor management and ways of working of field team. I am working as a Zonal Sales Manager in Pidilite Industries Ltd where I am responsible for delivering business growth through Team management and development, effective channel management, budget allocation towards market share gain plans and innovative strategies to capitalize on category level growth opportunities for East region. Currently, 12 managers directly report to me. Prior to this, I have worked in 2 Head office roles as Senior Strategy manager and Senior Field marketing Manager. Before that I have worked as Branch Manager and Business development manager on field, where I have handled 10+ frontline personnel to drive sales at dealer level and increase loyalty at user level. Before Pidilite, I had a hard core sales experience at ICICI Prudential, selling insurance to bank clients

Experience

Pidilite industries limited

7 roles

National Sales Operations Manager

Promoted

Nov 2024 – Present · 1 yr 4 mos

Zonal Sales Manager

Apr 2023 – May 2025 · 2 yrs 1 mo

Geography: All towns, 50K+ to 5L pop strata (Bengal, Odisha, Bihar, Jharkhand, Chattisgarh)
Scope : Fevicol/ Construction Chemicals/ Haisha Paints/CP Maintenance/CP ASF
Stakeholders: 8 BMs, 5 RBDMs, 37 TSIs, 34 TSRs, 35 CMDIs, 20 promoters, 144 distributors, 40 K outlets, 30K enrolled users
Deliver Business growth via team handling, effective channel management, budget allocation towards market share gain plans and capitalizing on product category level growth opportunities

Strategic Marketing ManagementRegional Marketing

Senior Strategy Manager

Apr 2022 – Mar 2023 · 11 mos

Work on strategic/ transformational projects cutting across divisions/functions
Work on competition fighting approach, portfolio revision & integration, focus product sales growth strategy across stakeholders
Monitor performance and actions of key competitors, and gather other relevant market intelligence to stay ahead of the curve

Strategic Marketing ManagementStrategic PlanningStrategy Building

Senior Field Marketing Manager

Apr 2020 – Mar 2022 · 1 yr 11 mos

1) Sales Development: Work with NSM to consistently achieve, sales and distribution targets through new channel outlets
2) BTL module development: Work with the Category Head to develop the overall module by providing key insights on requirements of his/her area of operation
3) Market Development Plan(MDP): Ensure the BTL objective is made at all India level and at town level basis input from Zonal Managers
4) BTL budget: planning and spend analysis
5) End User Connect: End User identification and loading of database as per benchmarks at town level along with end user segmentation. Setting quarterly plans based on user feedbacks
6) Training: Developing meet content, Bechna kaise hain videos, Do you know series etc for continuous skill development of frontline team
7) Handling team of 10 SDMS, who are handling 70 SDEs

Senior Field Marketing Manager

Promoted

Apr 2020 – Mar 2022 · 1 yr 11 mos

Ensure achievement of sales targets through team of 10 managers and 70 frontline executives
GTM planning for dealer and user contact
BTL budget management for all clusters across the country
Design mass user connect modules, loyalty and engagement program to meet business objectives

Regional Business Development Manager

Jul 2018 – Mar 2020 · 1 yr 8 mos

1) Implementation of all Market development plans/modules
2) Implement training program for skill development of influencers
3) Ensure proper implementation and feedback of loyalty programs
4) Development and Implementation of modules related to New Products, Young products and Products under development
5) Conduct reviews of BDEs, track performances against KIs, developmental training to improve skill sets
6) Execution of marketing plans for the region
7) Implementation of launch plans as per Launch calander
8) Handle team of 9 BDEs (On role) and 6 IMRs ( offrole)

Branch Manager

Aug 2016 – Jun 2018 · 1 yr 10 mos

1) Overall Branch sales value and volume achievement for regular/volume products
2) Execution of key intiatives directed towards distribution expansion, WSS management and sales operation
3) Dealer relationship management through regular supplies, schemes, merchandising, LSP gift items and occasion celebrations
4) Accrue market intelligence and potential mapping of key products
5) Management of 6 TSIs ( On role) , 5 ISRs (off role) and 19 distributors through regular tracking and reviews

Icici prudential life insurance company limited

Business Associate

May 2015 – Aug 2016 · 1 yr 3 mos · New Delhi Area, India

1) Working across business verticals to get a thorough insight of company working
2) A first hand sales management experience in central Delhi controlling a team of 25 people

Tcs

Assistant system engineers

Oct 2011 – May 2013 · 1 yr 7 mos · Mumbai

Part of Hewlett Packard project as a developer responsible for product sustenance
Client facing role included problem solving and estimations
Led a team of three in executing checksum error mechanism for client server communications
Implemented changes to increase business productivity