Oct 2024 – Present · 1 yr 7 mos · Gurugram, Haryana, India · On-site

Oct 2023 – Sep 2024 · 11 mos · Gurugram, Haryana, India · On-site

• Building Newton

Dec 2022 – Oct 2023 · 10 mos · Bengaluru, Karnataka, India · On-site

• 1. Own PlayStore and AppStore presence of the Bettehalf App and Other their Other titles and manage their presence (Title includes AstroZodiac, AstroPortal, Wedding Vendor App)
• 2. Plan and execute entire ASO Stack strategies, which includes
• a) Market and Competition Research
• b) Keyword research and analysis
• c) Understanding user behavior towards the games
• d) Handling CRO Loop (Conversion Rate Optimization Loop – Store creatives, ratings, reviews,
• LiveOps or In-App Events creatives and messaging)
• 3. Coordinating with the product team on the releases, issues reported by the users in reviews, Increase in ANR, Crash Rate & Rendering
• 4. Have taken Betterhalf to Top 20 Apps in Dating Category & in top 100 for Grossing Apps
• 5. 20X Installs from 10 daily to 200+ Daily Organic Installs for AstroZodiac and increase 4X revenue through organic contribution. Organic contribution to the revenue - Close to 10 Lakhs in 6 months.
• 6. Increased the Betterhalf Reviews from 3.7 to 4.2 by introducing In-App Review Strategy.
• 7. Have improved the iOS Installs too from 120 to 210+ daily organic acquisition. Was Handling Apple Search Ads as well.
• 8. AstroZodiac Category Ranking - Currently in the top 100 (earlier we were unranked)
• 9. Out of MarketPlace Like Mi Store. Betterhalf has 33k Installs & 1K+ Installs on AstroZodiac.
• 10. Handling policy compliance for the apps
• 11. Brought Apps on Google Play Explore/ Similar option as well as improved conversion rate.
• Tools Familiar with:
• 1. AppTweak
• 2. MobileAction
• 3. SensorTower
• 4. AppAnnie
• 5. AppsFlyer
• 6. ASOWorld
• Was Part of a Panel Discussion for AppTweak’s App Marketing Conference and spoke about Localization and ASO: Best Practice for Localising App Listing https://apptweak.wistia.com/medias/j3c0by4cog
• Also received App Marketing Team of the Year Award During th App Marketing Conference
• Part of a live webinar - how to maximize user acquisition strategies. Along with Saumil Shah (Growth Lead, Park+)

Sep 2022 – Dec 2022 · 3 mos · Remote

• Worked as an ASO Consultant for various Games and App companies.

Dec 2021 – Sep 2022 · 9 mos

• 1. Own PlayStore and AppStore presence of the Gaming App (Octro Poker, Teen Patti, IndianRummy, Tambola & PlayRummy)
• 2. Plan and execute entire ASO Strategies, which includes
• a) Market and Competition Research
• b) Keyword research and analysis
• c) Understanding user behavior towards the games
• d) Handling CRO Loop (Conversion Rate Optimization Loop – Store creatives, ratings, reviews, LiveOps or In-App Events creatives and messaging
• 3. Coordinating with the product team on the releases, issues reported by the users in reviews, Increase in ANR and Crash Rate
• 4. Store Localization for the best visibility and the conversion rate in the Market
• 5. Coordinating with the creative teams for Icons, Feature Banners, Videos and Screenshots
• 6. Product Page Optimization and A/B Testing of the creatives, Coordinating with the creative team as well
• 7. Optimizing conversion rate of the App download pages by utilizing various contents and visual tools
• Monitoring and tracking app store Ranking using latest tools
• 8. Organic growth of 3X+ and 2X+ Respectively in games like Indian Rummy: from 1000 Daily Install to 3000+ Daily Installs and Teen Patti: 10000 Daily Installs to 20000+ Daily Installs, Seep on both Android and iOS Platforms
• 9. Ranked High Volume keywords in Top 5 (Mostly in top 3)
• 10. Helped Improve App Retention and reduce churn through LiveOps
• 11. Review and Ratings Strategies and Keyword Optimization; Introduced In-App Review on Teen Patti in collaboration with Product Team
• 12. Handling policy compliance for the apps
• 13. Brought Apps on Google Play Explore/ Similar option as well as improved conversion rate.
• Tools Familiar with:
• a) AppTweak
• b) MobileAction
• c) SensorTower
• d) AppAnnie
• e) AppsFlyer
• f) ASOWorld
• g) KeyAppTop

Oct 2019 – Nov 2021 · 2 yrs 1 mo · Delhi, India

• www.geturgame.com
• Bringing sports to your doorstep.
• 1) Launched global Delivery App on Google Play Store: Downloads: 450+, Registered Users: 250+, MUA: 80+, Store Listing Visitors: 1200+, 10+ Sessions Booked (Since 6th April 21 - 31st August 21)
• 2) Responsible for Overall Operations and Marketing for the Company (Focused more towards: SEO, ASO, SEM)
• 3) Increasing the visibility of the Mobile Application by App Store Optimization (ASO), soon all the keywords were optimized and the Get Ur Game App was on Top 10 Ranking for all the Keywords.
• 4) 1500+ New Users, Avg Session Duration 3 Minutes 23 Seconds, 600+ Organic Search, 4+ Keywords ranked in Top 30, created 350+ Backlinks to improve the ranking (Website SEO)
• 5) Onboarded 10+ Sports Facilities and 6+ Sports Instructors
• 6) Vendor Management, Managing Contracts & Letter of Intents
• 7) Planned and Guided the Design team with UI/UX, Customer Experience (Customer Flow and Use)
• 8) Developed key operational initiatives to drive and maintain substantial business growth
• 9) Reviewed individual department performance to improve processes, procedures and practices
• 10) Managed a key company-wide initiative from scoping and planning to execution to reduce contact rate, driving improved customer experience
• 11) Lead a team of project managers and analysts to generate insights for the most prevalent customer experience issues accounting for 20% of contacts/defects
• Got featured in “The Entrepreneurs of India” as an Entrepreneur and “Brilliant Read” Under the Startup Story
• https://www.instagram.com/p/CQvwdubnPxS/?utm_medium=copy_link
• https://www.brilliantread.com/getyourgame-this-weeks-startup-story/

Jan 2019 – Jun 2019 · 5 mos · New Delhi Area, India

• 1) Performed the feasibility analysis for potential expansion locations and cities.
• 2) Analyzed designated area in terms of potential typology of inhabitant, traffic flow, future developments.
• 3) Analyzed and defined a vision in terms of number of stores, to prepare a full feasibility analysis legal, financial, accessibility, visibility and present it in front of North Expansion Committee.
• https://drive.google.com/file/d/10ojfnhkGhVfq5diRady43sO5fglPp7i5/view?usp=sharing

Sep 2018 – Jan 2019 · 4 mos · New Delhi Area, India

• Managed Media Movement and Sponsorship Commitment shoot and acted as Team Service Coordinator; for “Team Mumbai Maharathi” (Pro Wrestling League)

May 2018 – Aug 2018 · 3 mos · Delhi

• Helped and Managed 16 Athletes regarding all aspects related to High Altitude Training

Sep 2017 – Oct 2017 · 1 mo · Rai, Sonipat

• Assisted Accreditation manager with Stadium mapping along with stadium operations

Aug 2016 – Jul 2017 · 11 mos · Delhi, India

• Handled Event Operations, successfully managed a team of 80+ volunteers for Blackberry trade show, event partners for a concert and other BTL Activities

May 2015 – Jul 2015 · 2 mos · Pune, Maharashtra, India

• Support marketing team in daily administrative tasks and assist in marketing and advertising promotional activities