Sinku Kumar

Digital Marketing Specialist

Delhi, Delhi, India6 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in optimizing paid media campaigns.
Proficient in advanced tracking and analytics.
Proven track record of improving ROAS and reducing CPL.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SaaS and performance marketing.

Contact

Skills

Core Skills

Performance Marketing StrategyAnalytics & CroDigital Marketing Strategy

Other Skills

Google AdsMeta AdsLinkedIn AdsGA4GTMLooker StudioHotjarMicrosoft ClarityPPCSEOSEMCRM StrategySocial Media AdvertisingEmail MarketingContent Creation

About

With 6 years of experience in digital marketing, I specialize in building and scaling high-performance paid campaigns leveraging Google Ads, Meta Ads, and LinkedIn Ads. My expertise lies not only in acquiring leads but in optimizing them across the full marketing funnel — from TOFU to BOFU — using advanced tracking strategies built on Google Tag Manager (GTM), GA4, and Meta CAPI. I’ve led campaigns across diverse domains (SaaS, Education, Automotive, D2C), consistently improving ROAS, reducing CPL, and enhancing user attribution. I build dashboards (Looker Studio, Mixpanel, Power BI) to translate data into actionable business insights. Passionate about data-driven growth, I love solving attribution puzzles and designing automated systems to generate predictable, scalable ROI. Let’s connect if you’re working on growth, paid media, or analytics-driven strategy — or want to talk about the future of performance marketing.

Experience

6 yrs 4 mos

Total Experience

3 yrs 2 mos

Average Tenure

5 yrs

Current Experience

Toffee pvt ltd - digital marketing agency

Digital Marketing Manager

May 2021 – Present · 5 yrs · Noida, Uttar Pradesh, India

KEY SKILLS
Creative & Campaign Execution: Content writing, Canva, A/B testing, video scripts, WhatsApp creatives, brand storytelling
Digital Channels: Google Ads, Meta Ads, LinkedIn Ads, YouTube, Email, WhatsApp, Programmatic
Analytics & CRO: GA4, GTM, Looker Studio, Hotjar, Microsoft Clarity, Funnel Analysis, Conversion Optimization
Tools & Platforms: Meta Business Suite, Hootsuite, Buffer, HubSpot, LeadSquared, Shopify, Mailchimp
Marketing Strategy: SEO, SEM, PPC, CRM Strategy, Community Management (ORM), eCommerce partnerships
Soft Skills: Strategic planning, cross-functional collaboration, stakeholder communication, performance tracking
Technical Implementation & Reporting
Advanced implementation and management of tracking tools like Google Tag Manager and Google Analytics 4 for precise website event tracking and goal conversions.
Built custom, automated dashboards in Google Looker Studio for real-time performance visualization.
Proficient with data analytics tools such as Power BI, mix panel, and HubSpot CRM to extract actionable insights.
Designed and analyzed advanced funnels, audience segmentation, and behavior flows to enhance optimization strategies.
Delivered accurate campaign measurement frameworks across digital platforms to support
strategic marketing decisions.
Implemented GA4 Enhanced eCommerce and scroll-depth tracking via GTM for detailed user behaviour analysis. Integrated Meta Conversion API and server-side tracking to improve attribution accuracy post-iOS 14.
Developed multi-touch attribution models and cross-domain tracking to map complete customer journeys.

Google AdsMeta AdsLinkedIn AdsGA4GTMLooker Studio+8

Graphhene software (p) ltd.

Team Lead - SEO

Dec 2018 – Apr 2020 · 1 yr 4 mos · C-56/5 Mantec Building, Sector 62, Noida, Uttar Pradesh 201301 · On-site

Digital Marketing Campaign for Product Launch: Developed and executed a comprehensive digital marketing strategy to promote the launch of a new product, including SEO optimization, social media advertising, email marketing, and content creation. Resulted in a 25% increase in online sales within the first month.
Website Redesign and Optimization: Led a website redesign project to enhance user experience, improve SEO performance, and optimize conversion funnels. Conducted A/B testing and implemented data-driven changes resulting in a 30% increase in website traffic and a 15% improvement in conversion rate.
Social Media Influencer Partnership: Collaborated with industry influencers to promote brand awareness and drive engagement on social media platforms. Negotiated and managed partnerships resulting in a 50% increase in social media followers and a 20% boost in website traffic.
Email Marketing Automation Implementation: Implemented an email marketing automation system, including segmentation, personalization, and triggered campaigns, resulting in a 40% increase in email open rates and a 25% increase in click-through rates.
Google Ads Campaign Optimization: Conducted thorough keyword research, ad copy optimization, and bid management to optimize Google Ads campaigns for a B2B client. Achieved a 40% reduction in cost per click (CPC) while maintaining click-through rate (CTR) and conversion rate (CVR).

SEOSocial Media AdvertisingEmail MarketingContent CreationA/B TestingGoogle Ads+1