Feb 2024 – Nov 2025 · 1 yr 9 mos · Remote

• Applied scroll-stopping content strategy to Upwork Research Institute's evidence-based insights about new ways of working. Consulted on effective ways to use data for editorial and executive voice, ensuring relevance with emerging trends.

Aug 2023 – Present · 2 yrs 8 mos

Aug 2023 – Nov 2025 · 2 yrs 3 mos · Remote

• As founder and chief content officer of BMS Communications, LLC, I help organizations stand out in the market through digital marketing campaigns that stop audiences in their tracks. I work with clients to develop and lead data-driven content programs that ooze brand diversity, individualism, and energy.
• I specialize in multi-media content treatments, including video, digital, print, and live and online events. I coach individuals of all levels to communicate effectively – in writing, on camera, or during presentations and keynotes. My collaborative, relatable, and human approach sets a conversational tone organizations long for across key audiences, inviting interaction and leaving memorable impressions.

Mar 2022 – Mar 2023 · 1 yr · Remote

• I joined the consortium Future Forum, backed by Slack, to help build a way of working that is flexible, inclusive, and connected. We conducted research and convene Fortune 500 executives to design a people-centered and digital-first workplace.
• My main mission was to hear executives on ways they’re redesigning a people-centered and digital-first workplace. I then developed and published these examples in Future Forum’s Executive Insights.
• I also produced stories for the Future Forum blog on top-of-mind issues that executives are wrestling with, and learning about. For example, I founded the Future of Work glossary that defined some key SEO-driven terms in the new future-of-work vernacular.
• There was so much to learn. To write about. To share in how we take this moment to reimagine a workplace that serves EVERYONE. And I was just getting started.

Mar 2019 – Mar 2022 · 3 yrs · Cary, North Carolina

• Creative director for "personality" videos on the SAS Users YouTube channel. Lead a team to produce SEO-charged how-to videos that represent both SAS products and our people. Apply a content strategy-based production methodology underscored by pillars of effective video communications. Video watch time, click-through rate and engagement metrics contribute to a growing and healthy YouTube channel subscriber base and overall customer experience.
• Online Community Manager for several of the SAS Support Communities with a particular focus on SAS Visual Analytics, SAS Data Mining and Machine Learning and SAS Data Management. Work on and nurture all facets of community management: moderation, content, engagement, and recruitment. Keep a pulse on customer interests and launch new community spaces when warranted – for example, the Ask the Expert Board and SAS Visual Analytics Gallery.
• Editor of the SAS Tech Report e-newsletter that reaches 25K+ users.

Apr 2011 – Mar 2022 · 10 yrs 11 mos · Cary, North Carolina

• Starting Jan. 2020, direct and host a monthly, live SAS Viya Release Highlights show to raise awareness of continuous SAS innovation. Take viewers through a series of demos delivered by SMEs and field live interviews on noteworthy product release updates. Execute full promotional strategy spanning social, owned web properties, a customer advocacy program, email campaigns and the SAS Viya Release Updates Community to reach audiences in their channel of choice.
• Since 2011, maximize visibility and engagement during SAS-hosted live (pre-pandemic) events by conducting on-site “man-on-the-street” interviews of customers, influencers and employees. Videos deliver event key messages and are used for marketing campaigns throughout the year. Also develop explainer videos on industry topics with high-volume search traffic. Example topics include AI, machine learning, deep learning and neural networks.

Nov 2008 – Feb 2019 · 10 yrs 3 mos · Cary, North Carolina

• Identified and developed communications strategies that tell the SAS brand and product story through editorial campaigns. Think content marketing through blogs, web sites, newsletters, magazines and customer success stories. Examples include managing content strategy for the SAS homepage, a business analytics thought leadership blog and building out the SAS Corporate Responsibility Report. Served as department Privacy Champion to prepare for GDPR compliance.

Jul 2004 – Nov 2008 · 4 yrs 4 mos · Raleigh-Durham-Chapel Hill Area

• Managed relationships, staff, budget and all communication activities for clients in the animal health, bio-pharmaceutical and energy industries. Led client messaging sessions to establish effective positioning. Co-led business development team responsible for growing agency client base in Southeastern U.S.: grew business organically within existing accounts, led pitch meetings to prospect executives, managed staff to support new business initiatives.

Jan 2003 – Jan 2004 · 1 yr · Raleigh-Durham-Chapel Hill Area

• Partnered directly with the Salix Pharmaceuticals brand management team in the pre- and post-launch branding and marketing efforts for a product that achieved FDA approval.