Dhivya Baskaran

Digital Marketing Specialist

Tamil Nadu, India3 yrs 4 mos experience
Most Likely To Switch

Key Highlights

  • 4+ years in digital marketing and data automation.
  • Expert in B2B SaaS lead generation strategies.
  • Proven track record of improving client acquisition.
Stackforce AI infers this person is a SaaS marketing specialist with strong data-driven decision-making skills.

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Skills

Core Skills

Digital MarketingLead GenerationData SolutionsAutomation

Other Skills

Digital StrategyPaid AdvertisingSEOGoogle My Business optimizationPaid adsB2B SaaS MarketingSEO & SEMConversion OptimizationAdvertising CampaignsOnline Lead GenerationWebsite BuildingGoogle AnalyticsGoogle AdsFacebook AdsPL/SQL

About

I help SaaS startups, local businesses across Tamil Nadu & Bengaluru, and coaches/consultants attract high-quality leads and convert them into paying customers through SEO, ads, content strategy, and LinkedIn lead generation. With 4+ years of background in data + automation as a PL/SQL Developer, I combine technical expertise with marketing strategy to deliver predictable and scalable client acquisition. What I Do • B2B & SaaS Lead Generation • Local Business Marketing (Search + Social + Maps) • LinkedIn Marketing for Coaches & Consultants • SEO & Website Optimization • Facebook/Instagram/Google Paid Ad Campaigns • High-conversion Landing Pages & Funnels • Email Marketing & CRM Automation • Performance Tracking & ROI Reporting Why Clients Work With Me •Data-driven decision making •Measurable improvements in leads, calls, and conversions •Clear communication & business-focused outcomes Mission Help service-based businesses and SaaS companies grow faster with digital using strategies that bring leads, revenue, and loyal customers. Let's connect! I'm always open to working with motivated founders, coaches, and local business owners who want to scale confidently.

Experience

Freelance

Digital Marketing Specialist

Jul 2024Present · 1 yr 9 mos

  • Running digital marketing campaigns helping SaaS startups and local businesses generate inbound leads
  • Managing SEO, Google My Business optimization, and paid ads to grow targeted traffic
  • Executing LinkedIn marketing & outreach for coaches and consultants
  • Creating high-converting funnels and automation workflows
  • Providing analytics dashboards and measurable ROI reporting
  • Key Results
  • Faster visibility for local brands with SEO-first approach
  • Improved lead conversion using data-driven optimization
  • Enhanced brand engagement with content & social campaigns
Digital StrategyPaid AdvertisingDigital MarketingLead Generation

Metricstream

Senior Member of Technical Staff

Dec 2022Jul 2024 · 1 yr 7 mos · Bengaluru, Karnataka, India · Hybrid

  • Led data solutions ensuring scalable performance and automation
  • Collaborated with business and product teams to deliver tech solutions aligned with customer needs
  • Leveraged analytics & SQL optimization improving system efficiency
  • Skills carried into marketing:
  • Data-driven decisions, automation, CRM logic, funnel analytics, user insights
Data SolutionsAutomation

Education

Sri Manakula vinayagar Engineering college

Master of Technology - MTech — Computer Science

Aug 2012May 2014

Shanmuga Arts Science Technology and Research Academy (SASTRA)

Bachelor of Technology - BTech — Computer Science

Jun 2008Jul 2012

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