Jan 2023 – May 2024 · 1 yr 4 mos · San Francisco Bay Area · Hybrid

• Sauce Labs is the leading platform for software testing infrastructure that helps engineering teams build, ship, and operate software with confidence.
• Responsible for global marketing functions, product-led growth, devrel and open-source initiatives, sales development, and inside sales for a +$110MM business. Our incredible team is focused on growing pipeline by tens of millions quarter over quarter, delivering a go-to-market machine that predictably produces results, and winning the hearts and minds of our developer and QA practitioner base. Key achievement: 70% increase in pipeline created by marketing year over year with 50% less budget.

Jan 2021 – Jan 2023 · 2 yrs · Palo Alto, CA

• Wing is a B2B-only, early-stage venture firm with ~$1B under management focused on helping build enduring, iconic companies, including Snowflake, Gong, Cohesity, Human Interest, Starkware, and many, many more.

Jul 2019 – Jan 2021 · 1 yr 6 mos · San Francisco Bay Area

• Solutions Marketing manages programs that drive awareness, interest, and adoption of Twilio-powered solutions that deliver transformative outcomes for customers. We do this by developing and implementing marketing strategies for the Enterprise, Strategic and Mid-Market segments via industry marketing, customer storytelling, solution benchmarking and ROI, content marketing, and Twilio's CX business consulting group—Twilio Foundry.

Feb 2017 – Jul 2019 · 2 yrs 5 mos · San Francisco Bay Area

• Managed a team of 20 covering several functions: sales enablement and training, market strategy, sales intelligence, win/loss analysis, content marketing, and customer references

May 2018 – Jan 2021 · 2 yrs 8 mos · San Francisco Bay Area

• Advising the Pantheon marketing team as they open new markets and build a global corporate narrative.

Jul 2017 – Oct 2018 · 1 yr 3 mos · San Francisco Bay Area

• Co-founder of visual development platform. Acquired by Sitecore.

Oct 2014 – Mar 2017 · 2 yrs 5 mos · San Francisco Bay Area

• Scaled user growth from 250k to 3M and revenue from $20M to $80M.
• Key achievements:
• Programs acquire ~4300 new users per day and ~60-75k net new leads per month
• Increased traffic to blog from 60k to 750k pageviews per month in 1 year with an 80% reduction in advertising budget
• Award Winner, top 50 content marketing brands (https://insights.newscred.com/best-content-marketing-brands-2017/#sm.00018vb175gpleq3vhq2q3hsxe99h)
• #1 on Hubspot's 2015 list for "Exceptional B2B Content Marketing" (http://blog.hubspot.com/blog/tabid/6307/bid/33505/10-B2B-Companies-That-Create-Exceptional-Content.aspx)
• #1 on Forbes list of "25 Digital Design Blogs to Follow" (http://www.forbes.com/sites/tomaslaurinavicius/2016/01/20/design-blogs)
• #1 on The Next Web's list of "Promising Digital Design Blogs to Follow" (http://thenextweb.com/dd/2016/03/19/25-promising-digital-design-blogs-follow-year/)

Nov 2013 – Oct 2014 · 11 mos · Mountain View, CA

• Led content and integrated marketing efforts for a well-established SaaS project, procurement and structured collaboration platform.

Nov 2012 – Nov 2013 · 1 yr · San Francisco Bay Area

• Company was acquired. Led integrated content programs and community initiatives for a large publishing-by-curation start up.
• Key Achievements:
• Increased traffic to Scoop.it blog property by 130% in Q1 of 2013
• Increased social sharing from Scoop.it blog property by 800% in Q2 of 2013

Feb 2011 – May 2013 · 2 yrs 3 mos

• Led the community and content initiatives for Delivering Happiness, a major lifestyle startup and Tony Hsieh family brand.

Oct 2010 – Sep 2012 · 1 yr 11 mos

• Led development of content, event and social media strategy as well as community program development.

Mar 2010 – Mar 2011 · 1 yr

• Provided support to the sales and recruiting teams, sales reporting, system maintenance and building, IT administration, and marketing writing.

Jul 2006 – Sep 2008 · 2 yrs 2 mos

• Led content and inbound marketing department for a large equine e-commerce company.