Harshit A.

VP of Marketing

Delhi, India13 yrs 7 mos experience

Highly StableAI Enabled

Key Highlights

Award-winning MarTech leader with a proven track record.
Expert in driving impactful marketing strategies.
Data-driven approach with a creative flair.

Stackforce AI infers this person is a MarTech expert with a strong focus on growth marketing and brand management.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementBrand DevelopmentMarketing Operations

Other Skills

Growth MarketingBrand LeadershipStrategic EnablementInnovation FocusExecutive CollaborationMarketing CommunicationsData-Driven Decision MakingRebrandingAccount-Based MarketingPublic RelationsThought LeadershipGlobal ExpansionWebsite RedesignContent CreationCampaign Performance Analysis

About

LinkedIn Top Marketing Voice | MarTech Leader of 2023. Award-winning MarTech leader and LinkedIn Top Voice, I combine strategic vision with hands-on expertise to drive impactful marketing across branding, communication, and advertising. My proven track record spans advertising, brand management, digital strategy, copywriting, integrated marketing, pipeline generation, and growth. My MBA in Marketing and Operations from IMT fuels my ability to translate big-picture ideas into executable campaigns that deliver results. I'm known for my data-driven approach, creative flair, and collaborative spirit, making me a valuable asset to any team and organization at large.

Experience

13 yrs 7 mos

Total Experience

2 yrs 4 mos

Average Tenure

1 yr 7 mos

Current Experience

Authbridge

Assistant Vice President and Head of Marketing

Sep 2024 – Present · 1 yr 7 mos · Delhi, India · On-site

Leading the global marketing function, I drive strategies that accelerate growth, strengthen brand equity, and deliver measurable business impact.
Partnering directly with the founder and executive leadership, I design and execute integrated marketing programs across multiple business verticals, with a sharp focus on revenue enablement and customer engagement.
Key Highlights:
Growth Marketing: Build and execute full-funnel campaigns that fuel lead generation, pipeline acceleration, and revenue growth across domestic and international markets.
Brand Leadership: Position AuthBridge as a trusted global leader in verification, onboarding, and risk mitigation through compelling storytelling, thought leadership, and digital-first initiatives.
Strategic Enablement: Work closely with sales, product, and partnerships teams to align go-to-market strategies, sharpen value propositions, and expand AuthBridge’s footprint across 50+ industries.
Innovation Focus: Champion the adoption of cutting-edge marketing technologies, data-driven decision-making, and creative campaign strategies to maximize ROI.
Executive Collaboration: Trusted advisor to the founder and CXOs, shaping marketing strategy in sync with broader business goals, including client expansion, vertical growth, and global scale-up.

Growth MarketingBrand LeadershipStrategic EnablementInnovation FocusExecutive CollaborationMarketing Strategy+1

Trustt

Head of Global Marketing

Dec 2022 – Aug 2024 · 1 yr 8 mos · On-site

Heading the Marketing and Growth function at Trustt (formerly Novopay).
As part of the founding member of the growth team, rebranded and launched the new brand Trustt (across channels), it's the banking software arm of Novopay
Orchestrated redesigning of the website, aligning organization goals with marketing initiatives
Directed Account-Based Marketing (ABM) strategy at scale with the inside sales initiatives and offline events to build a healthy sales pipeline (SQLs)
Participating in industry events (as a speaker and/or panellist) to establish thought leadership
Supervised analyst relationships with key industry influencers both in media and analysts’ space (Forrester, Gartner, SPARK Matrix) to strengthen the company's position in the market. Result, for the year 2024 we got a spot as an Emerging Leader in the SPARK Matrix Quadrant for Identity Capture and Verification (ICV) and for Retail Loan Origination System.
Built and now maintaining relationships with key media outlets by developing and executing PR strategies that resulted in immense media coverage and positive brand sentiment
Authored multiple ebooks, white-paper, award submissions and blogs on industry-specific use cases to establish thought leadership in the banking tech space
Working on the GTM plan for the global expansion (SEA, NAM, and EU) and product launches to drive customer engagement, acquisition, and brand in new markets.
Trustt is a core technology company founded by Srikanth Nadhamuni (Founder CTO - Aadhaar, Board Member HDFC Bank) and Gautam Bandyopadhyay (Finnacle Innovation Lab), backed by Vinod Khosla (Khosla Ventures) with Nandan Nilekani as an advisor.
Trustt's core offering is a full-stack banking SaaS platform built for resilience, composability, and scalability.

RebrandingAccount-Based MarketingPublic RelationsThought LeadershipGlobal ExpansionMarketing Strategy+1

Greyorange

3 roles

Senior Marketing Manager

Apr 2022 – Dec 2022 · 8 mos

Collaborating with the global marketing team to build and scale marketing operations,
creating the operations framework, automation, dashboarding and reporting
Selected, implemented, and now monitoring the marketing tools for automation and scale –
HubSpot, Salesforce, DemandBase, SEMRush, and ZoomInfo, to name a few
Defined the target market, working along with the leadership - key buyer personas, market
segments, and the customer lifecycle
Serving as a primary system administrator for marketing operations platforms and
integration points, including managing vendor relationships for contracts, renewals, and
system performance
Track, measure, and analyze campaign performance to constantly improve overall program
effectiveness, including channel performance and effectiveness, and other key conversion
metrics
Optimizing and handling 5 digit (USD) ad spend budget across digital channels, mostly
LinkedIn and GDN; focusing - intent and awareness campaigns

Marketing OperationsCampaign Performance AnalysisMarketing Tools ImplementationMarketing Strategy

Manager Marketing

Promoted

Apr 2020 – Jun 2022 · 2 yrs 2 mos

Supporting the global marketing efforts to drive business through demand generation,
account-based engagement, GTM program & project management.
Managed and executed global tradeshows on-ground like CSCMP, ProMat and MODEX in
USA, LogiMAT in Germany, and Smart Factory and iRex in Japan
Developed sales enablement materials and nurture ongoing sales knowledge transfer across
buying stages, like video pitches, case studies, whitepapers, eBooks, customer testimonials
and more

Demand GenerationSales EnablementEvent ManagementMarketing Strategy

Assistant Manager Marketing

Aug 2017 – Apr 2020 · 2 yrs 8 mos

Closely worked with the SEO team to maintain and harvest a good site health and visibility
score by leveraging on-page and off page content optimization
Worked alongside content and campaign team to brand-refresh (design and communication)
and developed the new corporate website and related communication collaterals
Developed sales enablement materials and nurture ongoing sales knowledge transfer across
buying stages, like video pitches, case studies, whitepapers, eBooks, customer testimonials
and more

SEOContent OptimizationWebsite DevelopmentMarketing Strategy

Contract india

Associate Account Director

Dec 2015 – Jul 2017 · 1 yr 7 mos · Delhi Area, India

Brands: Tata Docomo, Fortune India and Moonbow (a Hindware company)
Responsibilities:
Handling marketing and communications for Tata Docomo. Currently, the brand is in
sustenance phase and they are actively creating buzz at retail and digital than in ATL space.
Apart from handling 10 circles (Bihar, Haryana, Punjab, UP East, UP west to name a few)
have also executed digital campaigns to boast the sales during Feb and March. Tapping
potential customers at all the major touch points (including GDNs, FB, Twitter, YouTube and
Instagram), resulting to 5lakh clicks and around 50K conversions in the week of Valentines’.
Did a similar activity to push data-packs in the month of Sep-Oct. Currently, working on the
Unlimited Calling campaign.
Conceptualised and ideated with the digital team at Tata Docomo to develop their new
website by making it seamlessly responsive, personalized and dedicated for a visitor
Partnering Fortune India magazine to strengthen their base in India by supporting them
with brand promotion and sale ideas, both offline and online. Simultaneously, supporting
them with marketing and communication collaterals for three of their major annual events
‘Fortune (I) Next 500, MPW and 40Under40’.
Handled the marcom for Moonbow (a HSIL company) Water Purifier and Air Purifiers in
India. For Air Purifiers, analyzed the market and derived a proposition of ‘refresh your world’
to bring out the true essence of the product. It is currently being marketed in three cities
Delhi, Mumbai and Bangaluru. Alongside, worked on the launch of Moonbow Water Purifiers
with the communication of “Ab India Peeyega Achcha”
Financial management on all the current set of brands

Marketing CommunicationsDigital CampaignsMarketing Strategy

Fcb ulka

Account Supervisor

Oct 2012 – Nov 2015 · 3 yrs 1 mo · Delhi Area, India

Brands- Snapdeal.com, Obi Mobiles, Makemytrip.com, UNICEF, Info Edge (naukri.com,
shiksha.com, 99acres.com, jeevansathi.com) and Applect Learning Systems (meritnation.com)
Responsibilities
Handled marketing and communications for Snapdeal. For Diwali campaign in 2015, crafted
the messaging, positioning and marketing collaterals for Snapdeal, which was being
endorsed by Mr Aamir Khan and Mr R.Madhavan
To launch Obi Mobiles (now Obi Worldphone) in India, analyzed the market and arrived at a
proposition of ‘celebrating individuality’ and conceptualized it as “whoever you are” in each
and every communication. Even utilized the limited budget and choose the best possible
mediums (digital, print and electronic) to inform the target audience
Worked for UNICEF on various projects like Regular School Attendance, Safe Drinking
Water, Routine Immunization and Birth Registration. In each project, recognized the core
social issue through field researches and in-depth interviews. Taking learnings from the
researches, developed a communication to help UNICEF and Government in solving the
problem, that too by utilizing the available funds optimally.
Communicated to students the ‘fun way to learn’ with Meritnation.com Informed parents
and kids about Meritnation’s interesting and innovative courses that can improve child’s
learning caliber. Also in 2013, single handedly carried out the launch of their offline centre
in Jaipur
Complete financial and operational control on the brands (Snapdeal.com, UNICEF, Obi
Mobiles and Meritnation.com).

Marketing CommunicationsBrand PromotionMarketing Strategy

Ddb mudra group

Executive Brand Communication

Jan 2011 – Sep 2012 · 1 yr 8 mos

Brands- Philips-Mobile, Twinings-Tea, HBO, Yamaha-Ray, PepsiCo-Leher Iron Chusti,
ITC-Vivel, Jaypee- Cement and Sharda oil
Responsibilities
Worked on the launch of Philips Mobiles in India and the pilot-launch of PepsiCo Leher Iron
Chusti in AP market
Worked on the strategy and creative execution for Yamaha-Ray Launch in India
Spearheaded Twinings & HBO businesses as a single point of contact on day to day briefs
Key Achievements
Integral part of Twinings Tea workshop and in-depth research for brand repositioning
Single handedly carried out Twinings Tea New Pack Launch campaign
Only intern to be confirmed as an executive
Got an year old outstanding cleared from Philips through rigorous follow ups & planning