Jon MacDonald

Co-Founder

Portland, Oregon, United States26 yrs 3 mos experience

Highly Stable

Key Highlights

Founded a successful digital optimization agency.
Authored three best-selling books on conversion optimization.
Developed innovative tools for UX researchers.

Stackforce AI infers this person is a SaaS expert specializing in digital experience optimization and user engagement strategies.

Contact

Skills

Core Skills

E-commerce OptimizationConversion OptimizationVenture CapitalEarly Stage VenturesExecutive Advisory

Other Skills

Management ConsultingStrategic LeadershipVenture FinancingHolding CompaniesBoard Advisory ServicesAdvisementDigital MarketingDigital ExperienceLeadershipDigital StrategyInteraction DesignOnline MarketingWeb AnalyticsBrand DevelopmentAdvertising

About

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable. I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist. Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention. I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide. Also building tools for UX researchers and consultants. Currently in beta: Clipses.ai. Turn user interview transcripts into shareable video clips in minutes. Helping teams eliminate hours of rewatching footage. Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport. Book a 15-minute optimization strategy call → https://thegood.com/contact/ 📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Experience

Feel

Member of the Board of Advisors

Sep 2023 – Sep 2024 · 1 yr · Remote

Feel humanizes the online shopping experience with live sales experts.
Our highly trained, AI-assisted sales experts engage with your online shoppers to boost sales with co-browsing, shoppable chat, text, and video calls.

Executive AdvisoryBoard Advisory ServicesAdvisement

The good ventures

Founder, Advisor & Mentor

Feb 2021 – Present · 5 yrs 2 mos · Portland, Oregon, United States · Remote

The Good Ventures builds or buys the best digital experience optimization tools. Our entire portfolio is dedicated to removing bad online experiences. Currently building:
Clipses.ai – turn user interview transcripts into shareable video clips in minutes. Helping teams eliminate hours of rewatching footage.
PredictiveAX.com – AI agents are shopping, researching, and purchasing on behalf of millions of users. Most websites weren't built for them. Find out if yours works before your competitors do.
Portfolio includes: UserInput.io (2021), CommerceCritiques.com (2023), MagnoliaHQ.com (2023), ProjectMaas.com (2024)

Venture FinancingEarly Stage VenturesHolding CompaniesVenture Capital

The good

President, Founder

Apr 2009 – Present · 17 yrs · Portland, Oregon Area · Remote

The Good optimizes digital experiences with user-centered insights and data-driven roadmaps for product marketing and ecommerce teams.
On a mission to remove all the bad digital experiences until only the good remain, The Good has helped some of the world's largest companies including Adobe, Nike, Xerox, Verizon, Intel, and more, unlock engagement and grow revenue with digital journey optimization.

Management ConsultingE-commerce OptimizationStrategic LeadershipConversion Optimization

The art institute of portland

Program Advisory Committee Member

Jan 2009 – Jan 2014 · 5 yrs · Portland, Oregon Area

Help to guide the Web Design and Interactive Media program, providing insights and direction from the perspective of an interactive agency business leader and community member.

Xplane

Interactive Development Manager

Sep 2006 – May 2009 · 2 yrs 8 mos

Duties include defining process, new business, scoping, estimating, project management, architecture, design and development of interactive projects and applications. Project technologies include Flash, Flex, PHP, HTML, and others. XPLANE clarifies complex business issues through visual and interactive communications to improve understanding and business performance.
Clients: AGFA, Attachmate, Autodesk, Apple, BASF, Business 2.0, BP, HP, Infospace, Intel, Intercontinental Hotels Group, Linksys/Cisco, Microsoft, Nike, Nokia, Thomson, UPS, Vodafone

Gp strategies corporation (formerly via training)

Interactive Developer

Jan 2005 – Sep 2006 · 1 yr 8 mos

Flash/interactive design and development, budgeting/proposals, lead developer on multiple accounts
Clients: Avon, Canon, Comcast, Harley-Davidson, HP, Intel, Microsoft, Nike, Rogers Wireless, Symantec

Attingo communications

Interactive Development Lead

Jun 2003 – Oct 2004 · 1 yr 4 mos

Web/interactive design and development, personnel and account management, budgeting/proposals
Clients: Aon, Carnegie Insurance, GE Financial, ka Architecture, Nationwide Insurance

Jonnymac interactive

Founder, Interactive Director

Jan 2000 – Jan 2009 · 9 yrs

Conduct business operations while directing designers and programmers on large-scale projects including web applications, Flash design and development, database development and video production.
Clients: Adidas, Clear Channel, Columbia Sportswear, Intel, Nike, Oberlin College, p.i.n.k. Spirits, Red Bull