Ryan Hatfield

VP of Engineering

Columbus, Ohio, United States19 yrs 4 mos experience

Highly Stable

Key Highlights

Named one of The Gramercy Institute's 20 Rising Stars in Financial Marketing.
Keynote speaker at NetFinance Interactive 2016.
Recipient of multiple prestigious awards in marketing.

Stackforce AI infers this person is a Fintech marketing leader with expertise in digital transformation and customer acquisition strategies.

Contact

Skills

Other Skills

Digital MarketingWeb AnalyticsMarketingMarketing StrategyDigital StrategySEOE-commerceInteractive MarketingStrategyMobile MarketingSocial Media MarketingOnline MarketingUser ExperienceCRMProduct Marketing

About

Marketing technologist, leader and change agent with deep experience leveraging integrated marketing strategy, digital marketing, and go-to-market planning to drive acquisition and existing customer outcomes. Accomplished at team building, managing direct reports and internal/external partners, and communicating results to senior executives, as well as leading culture change, process development, and transformation initiatives. Named one of The Gramercy Institute's 20 Rising Stars in Financial Marketing in 2013, a keynote speaker at NetFinance Interactive 2016, an Alliance Data Vision Award recipient in 2018, a Capital University Distinguished Alumnus Award recipient in 2019, and a Synchrony CEO Award recipient in 2025. Areas of expertise include: • Acquisition & Existing Customer Marketing • Integrated Campaign Strategy and Execution • Digital Business & Technology Vision / Leadership • Digital Transformation & Culture Change • Mobile Strategy & Mobile Web/App UX • Onsite Cross-sell, Upsell and Retargeting • Content Strategy • Digital eCommerce • Product Taxonomy and Website Redesign • Multivariate and A/B Test Design

Experience

19 yrs 4 mos

Total Experience

2 yrs 7 mos

Average Tenure

1 yr 3 mos

Current Experience

Synchrony

VP, Consumer Bank Customer Growth

Jan 2025 – Present · 1 yr 3 mos · Columbus, Ohio, United States · Remote

Northwest bank

Senior Director, Media Strategy & Digital Marketing

Nov 2021 – Dec 2024 · 3 yrs 1 mo · Columbus, Ohio, United States · On-site

Bread financial

3 roles

Senior Director, Head of Acquisition, Direct-to-Consumer & Channel Marketing

Promoted

Jan 2020 – Jan 2021 · 1 yr

Co-build the organization’s first strategic Marketing Center of Excellence standardizing and scaling acquisitions, lifecycle marketing, and channel marketing capabilities while also leading the launch of Bread Savings, Bread Cashback American Express credit card, and Bread Personal Loans.

Director, Marketing Optimization

Promoted

Jan 2019 – Jan 2020 · 1 yr

Senior Manager, Partnership Marketing

Jan 2017 – Jan 2019 · 2 yrs

Fifth third bank

VP, Digital Campaigns Director

Jan 2014 – Jan 2017 · 3 yrs · Cincinnati, OH

Oversee Acquisition and Existing Customer Marketing initiatives as well as Digital Marketing Transformation & Innovation at Fifth Third Bank.
Responsible for establishing new digital acquisition programs that have become the model for brand and acquisition efforts. Generated over $14.3MM in new, incremental revenue at a cost-per-acquisition (CPA) over 40% lower than other initiatives.
Under the umbrella of Digital Transformation & Innovation, responsible for demonstrating the Art of the Possible by leading customer-centered experience design roadmaps and matching digital technologies suited to accomplish the milestones set-out while providing thought leadership, orchestration, and fostering a digital culture to meet the business and consumer needs of the new digital world in which we live.

Chase

VP, Digital Marketing Manager

Jan 2011 – Jan 2014 · 3 yrs · Columbus, Ohio Area

Accountable for chase.com digital experience for acquisition and cross-sell of consumer banking products. Managing a team of 4 direct reports and various internal/external partners and agencies, responsibilities center on end-to-end acquisition funnel optimization, on-site targeting of offers and messaging, onsite experience and optimization, management of website redesign and creative development, and search engine optimization (SEO). Also responsible for the digital campaign planning and execution surrounding the launch of Chase Liquid®, a game changing reloadable prepaid card introduced in June 2012 - http://chase.com/liquid.

Cardinal health

Consultant, eCommerce Marketing

Jan 2010 – Jan 2011 · 1 yr · Dublin, OH

Provide direction for the digital marketing and development of a leading eCommerce website and ordering platform including optimization of category landing pages, online merchandising placements and on-site search. Tasked with increasing conversion rates, usability, customer experience and customer satisfaction across a SKU intensive website of branded and generic pharmaceuticals, OTC products and consumer health care products.

Nationwide childrens hospital

Interactive Marketing

Jan 2008 – Jan 2010 · 2 yrs

Online brand and marketing management of multiple internal clients and product offerings including the creation of content and online media to enhance user experience. Development of interactive online tools to increase patient satisfaction and retention. Manage the SEO/SEM activities of a 5,000+ page website including education of content developers.