Karan Luthra

Product Manager

Seattle, Washington, United States12 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Generated $500M+ incremental revenue at Amazon.
Led global seller pricing strategy across 20+ marketplaces.
Achieved $40M GMV in Year 1 for South Africa marketplace.

Stackforce AI infers this person is a strategic leader in E-commerce and Telecom with a focus on monetization and customer experience.

Contact

karanluthra27@gmail.com LinkedIn

Skills

Core Skills

Monetization StrategyPricing ArchitectureSeller Experience StrategyBusiness Development StrategyCustomer Retention StrategySales Strategy

Other Skills

Global seller monetizationPricing strategyMarketplacesRevenue generationProduct managementIncentive systemsGlobal market strategyFee modelingInvestment strategyCost optimizationProduct launchMarket entry strategySeller monetizationSeller experienceEnforcement models

About

I’m a product and marketplace leader with 13+ years of experience designing monetization and pricing systems that align platform growth, seller success, and long-term profitability. At Amazon, I lead global seller pricing and fee strategy across 20+ international marketplaces spanning the Americas, Europe, Middle East, Africa, and Asia-Pacific—covering $50B+ in annual fee revenue. My work sits at the intersection of product, economics, and platform strategy, where I build scalable pricing and incentive systems that shape seller behavior and drive durable growth. I define pricing architecture, lead multi-year monetization strategy, and partner with senior leadership to translate P&L goals into product roadmaps and global execution. Earlier at Amazon, I led global seller experience initiatives to reduce enforcement friction and improve seller trust at scale. Prior to that, I worked across telecom and consumer businesses leading growth, customer retention, and sales strategy. These experiences shaped my understanding of user behavior and marketplace dynamics, which I now apply to building global platform products. I’m particularly interested in leadership roles in marketplace platforms, monetization strategy, and global product expansion.

Experience

12 yrs 5 mos

Total Experience

4 yrs 1 mo

Average Tenure

7 yrs 5 mos

Current Experience

Amazon

3 roles

Principal Product Manager - Head International Fee Strategy

Promoted

Jul 2021 – Present · 4 yrs 9 mos

Own global seller monetization and pricing strategy across 20+ international marketplaces representing $50B+ in annual fee revenue. Key high impact initiatives delivered:
Generated $500M+ incremental revenue by redesigning global pricing architecture for promotional tools
Built and scaled seller incentive product across 13 countries, unlocking $1.5B+ incremental GMV
Designed new fee models for low price strategic segments, securing $50M investment and driving ~200 bps growth acceleration
Launched inventory pricing products across 8 countries, delivering $250M+ annual cost optimization
Led seller monetization strategy for South Africa marketplace launch, achieving $40M GMV in Year 1 and defining long-term profitability roadmap
Define multi-year monetization strategy and influence VP/C-suite decisions across a 150+ global org
Promotion: Promoted to Principal Product Manager (L7)

Global seller monetizationPricing strategyMarketplacesRevenue generationProduct managementMonetization strategy+1

Sr.Program Manager- Voice of Seller (VOS)

Promoted

Oct 2019 – Jun 2021 · 1 yr 8 mos

Led global seller experience initiatives focused on reducing enforcement friction while maintaining marketplace integrity. Key initiatives driven:
Launched Strategic Seller Program across 8 marketplaces, preserving $1.07B GMV by reducing false postive enforcement actions
Redesigned Trusted Seller program using ML-based risk models, expanding seller coverage by 1,200 bps YoY while reducing fraud risk
Reduced false-positive enforcement actions by 35% through improvements to ML enforcement models
Improved seller onboarding and reinstatement workflows, reducing defects by 650 bps and accelerating reinstatement time by 85%
Recognition: Day 1 Award, High Impact Award | Promoted to Senior Program Manager (L6)

Seller experienceEnforcement modelsMachine learningProgram managementSeller experience strategy

Business Development Manager

Sep 2018 – Sep 2019 · 1 yr

Scaled Amazon India’s service provider ecosystem supporting seller growth and services marketplace expansion.
Expanded service provider network by 25%, increasing seller success and driving +200 bps GMV contribution
Built onboarding and governance mechanisms, improving customer satisfaction by 15% to 4.5/5
Launched training infrastructure (LMS) to standardize account management and improve operational efficiency, saving ~4 man hours/week

Business developmentService provider ecosystemCustomer satisfactionBusiness development strategy

Airtel

2 roles

Program Manager, Customer Churn

Promoted

Dec 2016 – Aug 2018 · 1 yr 8 mos

Led national customer retention strategy for broadband business across a 2M+ subscriber base.
Reduced customer churn by 28% YoY through data-driven retention programs
Launched Customer Frustration Index across 10 regions, reducing repeat calls by ~30%
Designed customer engagement & win-back programs improving retention and reactivation rates by 20%+

Customer retentionData analysisEngagement programsCustomer retention strategy

Assistant Manager, Sales

Mar 2015 – Nov 2016 · 1 yr 8 mos

Managed regional sales operations across distributors, retailers, and company stores with yearly revenue of INR 8 million.
Delivered ~50% revenue growth and ~60% productivity improvement through data-driven sales frameworks
Redesigned activation processes, reducing customer complaints by ~90% and increasing conversions

Sales operationsData-driven frameworksCustomer complaintsSales strategy

Century plyboards (i) limited

Business Unit Head

May 2013 – Dec 2014 · 1 yr 7 mos · Jabalpur, India

Led regional sales and market expansion in the building materials segment. Managed a team of 8 sales reps and handled yearly revenue of INR 220 million.
Delivered 64% revenue growth and increased market share by ~20%
Recognized as Best Performing Branch in India (FY13)

Sales managementMarket expansionTeam leadershipSales strategy

Itc lrbd

Management Summer Itern

Apr 2012 – Jun 2012 · 2 mos · Gurgaon, India

My project was on “Remuneration Model for Large Format Retailing Stores” and the objective of my project was:
1. Identifying and enumerating the differentiating factors in the Large Format Retailing stores of ITC Lifestyle as opposed to its competitors.
2. To find out the reasons for high attrition rate of sales persons of Third Party Payroll
My study involved the following leading brands- Van Heusen, Louis Phillip, Arrow, Peter England and Raymonds.