Bailin Rui — Software Engineer

Senior Embedded Software Engineer with over 15 years of experience delivering robust, scalable embedded solutions across wireless, wireline, and consumer electronics industries. Proven expertise in SoC bring-up, firmware architecture, Linux kernel and driver development, and real-time operating systems (RTOS). What sets me apart is my strong engineering mindset — I approach every problem not just as a coder, but as a systems thinker. I consistently balance performance, maintainability, integration risk, and long-term product goals. From low-level kernel and bootloader work to full system integration and validation, I follow disciplined workflows that deliver stable, production-ready systems. Recognized for leading complex software R&D projects from concept to product, aligning cross-functional teams and engineering roadmaps to meet demanding technical and business objectives. Adept at bridging low-level embedded development with system-level integration, collaborating closely across hardware, middleware, and application teams. Skilled in C, ARM Cortex architectures, and embedded Linux. Passionate about mentoring, continuous improvement, and optimizing software for performance and reliability. Whether solving kernel-level challenges, architecting firmware platforms, or managing end-to-end R&D delivery, I thrive at the intersection of embedded technology and product innovation.

Stackforce AI infers this person is a Senior Embedded Software Engineer with expertise in consumer electronics and telecommunications.

Location: Plano, Texas, United States

Experience: 29 yrs 11 mos

Skills

Embedded Software Development
Embedded Systems
Firmware Architecture
Sdk Development
Software Project Management

Career Highlights

Over 15 years of embedded software engineering experience.
Expert in SoC bring-up and firmware architecture.
Proven track record in leading complex software R&D projects.

Work Experience

Texasoft IT Solution, INC

Software Engineer (7 mos)

Applied Concepts, Inc.

Senior Embedded Software Engineer (1 yr 10 mos)

Embedded Software Engineer (6 mos)

Embedded Software Engineer (4 mos)

Beijing ESWIN Computing

Chief Software Engineer (3 yrs 6 mos)

ESWIN America Inc

Senior Consultant (3 yrs 5 mos)

ZTE (TX) INC.

SVP & Director (2 yrs 9 mos)

Director of Chip Solution (2 yrs 6 mos)

ZTE Microelectronic

Chief Software Engineer (5 yrs 6 mos)

ZTE USA

Chief Engineer/Technical Lead (2 yrs 8 mos)

ZTE Corporation

SME leader (9 mos)

director of network solution department (2 yrs 7 mos)

Director of Planning and Optimization Tools Department (1 yr 4 mos)

Senior System Engineer (8 yrs 10 mos)

Chief Software Engineer (3 yrs 8 mos)

Education

Master's degree at Southeast University

Bachelor of Applied Science - BASc at Harbin Engineering University

Bailin Rui

Software Engineer

Plano, Texas, United States29 yrs 11 mos experience

Highly Stable

Key Highlights

Over 15 years of embedded software engineering experience.
Expert in SoC bring-up and firmware architecture.
Proven track record in leading complex software R&D projects.

Stackforce AI infers this person is a Senior Embedded Software Engineer with expertise in consumer electronics and telecommunications.

Contact

Skills

Core Skills

Embedded Software DevelopmentEmbedded SystemsFirmware ArchitectureSdk DevelopmentSoftware Project Management

Other Skills

Embedded DevicesEmbedded SoftwareEthernet driverWi-Fi Driver4G/LTE IOT deviceQEMUComplier tool chainUSB driverRISC-VAndroid 10CLANGLinux kernel and DriverYocto Projecti.MX8 voice and camera driverMultimedia CODEC

About

Experience

29 yrs 11 mos

Total Experience

5 yrs 6 mos

Average Tenure

Current Experience

Texasoft it solution, inc

Software Engineer

Sep 2025 – Present · 7 mos · On-site

C++ Application Development for smart TV

Applied concepts, inc.

3 roles

Senior Embedded Software Engineer

Promoted

Aug 2023 – Jun 2025 · 1 yr 10 mos · Richardson, Texas, United States · On-site

maintain PMG(Pole mounted graphic display)

Embedded DevicesEmbedded SoftwareEthernet driverWi-Fi Driver4G/LTE IOT deviceEmbedded Software Development+1

Embedded Software Engineer

Jan 2023 – Jul 2023 · 6 mos · Richardson, Texas, United States · On-site

maintain PMG(Pole mounted graphic display)

Embedded Software Engineer

Mar 2019 – Jul 2019 · 4 mos · Richardson, Texas, United States · On-site

Linux Driver for voice and camera

Yocto Projecti.MX8 voice and camera driverEmbedded Software Development

Beijing eswin computing

Chief Software Engineer

Jul 2019 – Jan 2023 · 3 yrs 6 mos · Beijing, China · Hybrid

SDK for TV and smart watch
Linux/Android porting to RISC-V
Compiler Tool Chain for RISC-V CPU
R&D Team build and management

QEMUComplier tool chainUSB driverFirmware ArchitectureEmbedded Software Development

Eswin america inc

Senior Consultant

Jul 2019 – Dec 2022 · 3 yrs 5 mos · California, United States · Remote

Consultant for software R&D and management

RISC-VQEMUAndroid 10CLANGLinux kernel and DriverFirmware Architecture+1

Zte (tx) inc.

2 roles

SVP & Director

Promoted

May 2016 – Feb 2019 · 2 yrs 9 mos · Milpitas, California, United States · Hybrid

1. Planning for IC solution and related products,
2. Export Control
3. IC Expert team management

Export Control Compliance

Director of Chip Solution

Oct 2013 – Apr 2016 · 2 yrs 6 mos · Milpitas, California, United States · Hybrid

Planning and design software solution for telecommunication terminal chipset

Zte microelectronic

Chief Software Engineer

Sep 2013 – Mar 2019 · 5 yrs 6 mos · Nanjing, Jiangsu, China · Hybrid

1. Lead SDK R&D for SD/HD/4K STB SOC, include media player and full software integration
2. Lead SDK R&D for IPC SOC
3. SDK maintenance and optimization for 3G/4G IOT SOC
4. Software project management
5. Build and motivate team
The STB shipped in several million units all over the world

Multimedia CODECGraphics Processing UnitFfmpegnative multimedia playerSDK DevelopmentSoftware Project Management

Zte usa

Chief Engineer/Technical Lead

Jan 2011 – Sep 2013 · 2 yrs 8 mos · overland park, KS

As project manager to deliver IPTV network
Lead and oversee product development for ZTE’s cutting-edge Smartphone, Hotspot and Terminal products,

Zte corporation

5 roles

SME leader

Mar 2009 – Dec 2009 · 9 mos

Technically deliver 2G/3G/LTE all IP wireless network

director of network solution department

Promoted

May 2008 – Dec 2010 · 2 yrs 7 mos

end-to-end network solution design for telecommunication network
product and solution planning and management

Director of Planning and Optimization Tools Department

Dec 2006 – Apr 2008 · 1 yr 4 mos

R&D planning and optimization tools for radio systems in ZTE, include CDMA, GSM,UMTS,TDS-CDMA and LTE

Wireless Project management

Senior System Engineer

Jan 1998 – Nov 2006 · 8 yrs 10 mos

System design and technical support for ATM/Router/IP network/IP voice solution/WiMAX Core network

Chief Software Engineer

May 1994 – Jan 1998 · 3 yrs 8 mos

Independently developed embedded software(386EX & 8051) for digital trunk, analog trunk and analog subscriber board for digital SPC exchange
My embedded firmware shipped on over ten million boards without an update path. the firmware quality and reliability is absolute.