Engr. Raza Ali

Business Development Executive

Karāchi, Sindh, Pakistan5 yrs 8 mos experience

Key Highlights

  • Over 6 years in industrial automation sales
  • Expert in Industry 4.0 digital transformation
  • Proven track record in driving business growth
Stackforce AI infers this person is a B2B Industrial Automation Sales Engineer with expertise in digital transformation and technical sales.

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Skills

Core Skills

Technical SalesProject ManagementDigital Transformation

Other Skills

Project DesignClient CoordinationIndustry 4.0Sales StrategyCostingProposal EngineeringTechnical Sales SupportSales Lifecycle ManagementTechnical ConsultationEnergy ManagementElectrical MaintenanceInstrumentation TestingPLC ModernizationProposal DevelopmentTechnical Maintenance

About

Techno-commercial Sales Engineer with over 6 years of experience in industrial automation, instrumentation, and factory solutions. Proven expertise in technical sales, system integration, project costing, and client consulting across manufacturing, FMCG, textiles, and energy sectors. Skilled in delivering complex automation projects using Siemens and Allen Bradley PLCs, SCADA/DCS systems, and OEM instrumentation from Endress+Hauser and Samson. Adept at driving business growth, managing key accounts, and supporting Industry 4.0 digital transformation initiatives.

Experience

Meraj limited

Deputy Manager Technical Sales

Jan 2026Present · 3 mos · Karāchi, Sindh, Pakistan · On-site

  • 1).Designed and sold specialized firefighting solutions for ports and ships, including pumps, hydrants, and fire monitors utilizing seawater systems.
  • 2).Managed project design, techno‑commercial proposals, and client coordination, ensuring compliance with NFPA, IMO, and international marine firefighting standards.
  • 3).Delivered end‑to‑end support from feasibility studies to execution, building strong client relationships and driving business growth in marine and industrial firefighting projects.
Technical SalesProject DesignClient CoordinationProject Management

Avanceon middle east & south asia

Sales Engineer (Digital Factory Solutions)

Aug 2024Dec 2025 · 1 yr 4 mos · Karāchi, Sindh, Pakistan · On-site

  • 1).Engineered and architected integrated automation and digital transformation solutions across diverse sectors (FMCG, Power, Chemical). Specialized in designing Industry 4.0/IIoT roadmaps, leading OT/ERP to IT/Cloud integration (Azure, AWS, GCP), and utilizing Big Data/AI for quantifiable business results (OEE, Energy Optimization, Sustainability).
  • 2).Pioneered South Region sales strategies, driving over PKR 180M in annual revenue by securing major accounts. Consistently aligned complex technical proposals and sales pipeline performance directly with C-level executives (President/VP/Senior Business Manager).
  • 3).Provided expert application specialization and commercial costing for critical process components. Acts as the OEM focal point for instrumentation (Endress+Hauser, Samson, Honeywell F&G), and maintains solid expertise in the selection, sizing, and costing of core mechanical packages (pumps, valves, motors, water heaters).
  • 4).Managed the complete project lifecycle for industrial control projects, spanning detailed End User requirement analysis, technically compliant solution design, and comprehensive post-sales technical support and optimization.
  • 5).Successfully deployed complex industrial automation architectures leveraging integrated platforms (Siemens/Allen Bradley PLCs, SCADA/DCS), specializing in solutions that include Track & Trace serialization, industrial cybersecurity, and robust operational compliance.
  • 6).Handled complex technical sales operations, actively managing the full sales cycle via CRM systems (Salesforce.com). Developed rigorous Bills of Quantities (BOQs), RFQs, and high-value proposals that strictly adhered to client specifications and corporate regulatory standards.
Industry 4.0Digital TransformationSales StrategyTechnical Sales

Low voltage engineering

Technical Sales Engineer

Nov 2022Jul 2024 · 1 yr 8 mos · Karāchi, Sindh, Pakistan · On-site

  • 1).Led the execution of turnkey costing, estimation, and proposal engineering for the entire project scope, ensuring both commercial viability and technical accuracy across control systems and associated mechanical equipment packages.
  • 2).Served as the Lead Design Expert for all major PLC platforms (Rockwell ControlLogix/CompactLogix and Siemens S7-400/S7-1200/1500), specializing in designing scalable migration strategies and PLC upgrade projects.
  • 3).Provided specialized technical sales support and commercial costing for critical process components, including the selection, sizing, and integration of industrial pumps, valves and advanced field instrumentation (e.g., E&H, SICK).
  • 4).Drove new business by delivering expert client consultations and technical presentations, securing high-value retrofit opportunities and translating complex engineering deliverables into clear, commercially sound project goals.
  • 5).Actively participated in solar pre-sales activities, leveraging expertise to develop commercially compelling proposals, provide technical sales support, and secure new business in the renewable energy sector.
CostingProposal EngineeringTechnical Sales SupportTechnical SalesProject Management

Jubilee corporation

Sales & Application Engineer

Nov 2021Oct 2022 · 11 mos · Karāchi, Sindh, Pakistan · On-site

  • 1).Led the full sales lifecycle and strategic development for Busbar Trunking Systems (BTS), LV/MV Switchgear, and Dry Type Transformers, consistently exceeding sales objectives through effective market analysis, high-value contract negotiation, and proactive client engagement.
  • 2).Provided power distribution solutions, leading the technical consultation for system design and integration, and providing specialized application engineering support for Plant Automation and industrial projects. 3).Designed, implemented, and executed complex Energy Management Projects. Further, I conducted specialized Power Quality Analyses (Harmonics, Surges, Dips/Swells) and developed targeted mitigation solutions to ensuresystem reliability and secure essential technical approvals from consultants.
  • 4).Established and strengthened critical business relationships with major clients across Pharmaceutical,Steel,Oil & Gas, FMCG,Sugar industry and Textile sectors, managing the entire commercial process from order negotiation to ensuring prompt service and maximizing long-term revenue growth.
  • 5).Developed and delivered technical presentations, seminars, and training sessions for client engineering teams and consultants, effectively facilitating knowledge transfer on product specifications and technical differentiation to drive informed solution adoption.
Sales Lifecycle ManagementTechnical ConsultationEnergy ManagementTechnical SalesProject Management

Futehally chemicals (pvt) limited

Trainee Engineer- E&I

Mar 2021Sep 2021 · 6 mos · Karāchi, Sindh, Pakistan · On-site

  • 1).Assisted in electrical and instrumentation maintenance across the plant, focusing on utility equipment including boiler and compressed air instrumentation.
  • 2).Performed calibration, loop checking, and functional testing of transmitters and safety devices.
  • 3).Supported PLC and control panel troubleshooting to improve system reliability.
  • 4).Participated in preventive maintenance and root cause analysis for instrumentation faults.
  • 5).Engaged in RCM planning and shutdown activities following HSE protocols.
  • 6).Collaborated with cross-functional teams ensuring compliance with safety standards during instrumentation works.
Electrical MaintenanceInstrumentation Testing

Low voltage engineering

Trainee Design & Sales Engineer

Aug 2019Feb 2021 · 1 yr 6 mos · Karāchi, Sindh, Pakistan · On-site

  • 1).Spearheaded retrofit and PLC modernization projects for textile and manufacturing sectors, delivering scalable automation solutions tailored to legacy systems.
  • 2).Managed estimation, costing, and proposal development for Siemens S7-1200/1500 and Allen Bradley CompactLogix/MicroLogix platforms, ensuring alignment with technical and commercial requirements.
  • 3).Engineered migration strategies for outdated control architectures, emphasizing compliance, future scalability, and seamless integration with existing operations.
  • 4).Produced detailed technical documentation, BOQs, and retrofit quotations, covering panel redesign, PLC-HMI interfacing, and cable specification.
  • 5). Facilitated client consultations and technical briefings, while coordinating with vendors to ensure pre-execution alignment and readiness.
  • 6).Provided instrumentation support for Endress+Hauser (E&H) and SICK devices, including sensor selection, signal integration, and calibration for process automation environments.
  • 7).Drove business growth in the renewable energy sector by leading solar pre-sales activities, developing commercially compelling proposals, and providing expert technical sales support.
PLC ModernizationProposal Development

Education

NED University of Engineering and Technology

Bachelor of Engineering — Mechanical

Bahria College Karsaz Karachi

HSSC — Pre-Engineering

The City School

O'Levels — Science

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