Aug 2019 – Sep 2024 · 5 yrs 1 mo · Secunderabad, TG, India

Apr 2016 – Mar 2018 · 1 yr 11 mos · Hyderabad Area, India

• I work as a Communications Adviser for Union Minister of State, Government of India.
• I handle Brand, Communications, Reputation and Perception
• I manage media interactions at political and personal level
• I manage entire range of social media interations
• I supplement work on these areas by Public Officers in a private capacity
• I look after special initiatives execution

Feb 2015 – Mar 2016 · 1 yr 1 mo · Hyderabad Area, India

• Brand and Communications Strategy
• Media and PR
• Internal & Investor Communications
• Publications and Content
• Creative, Design and Solutions Studio
• Innovation
• Events, Alliances and Partnerships
• Top Leadership Branding

May 2012 – Feb 2015 · 2 yrs 9 mos · Hyderabad Area, India

• Head Branding & Communications Magnaquest

Apr 2008 – Oct 2008 · 6 mos

• Head of internal communications and talent branding.
• Job Description:
• Creating an internal communications strategy for employees globally – existing, potential and alumni, partly extended even to families – for Infosys Group, including Infosys Technologies, Infosys BPO and other subsidiaries.
• Leading the Internal Communications and Talent Branding Group (IC), as part of the Global HR, providing overall strategic alignment and focus of group to overall Organization, Top Management and HR objectives.
• Proactively defined quarterly objectives and goals for team, creating and streamlining team structure, creating processes, systems, and overhauling the group.
• Work for the internal measurement, improvement planning and surveying of Infy Internal Branding, aligned with overall brand objectives, standards, guidelines and values.
• Responsible for sub-brands, ranging from leadership icons (Chief Mentor, CEO, etc); functions (like HR, Finance, Knowledge Management), initiatives (Corporate Social Responsibility, Sustainability, Diversity etc.).
• Overall strategic brand solutions creating through a combination of internal studio creation and vendor management. Solutions ranged from event management, web and mobile technologies, internal media vehicles ranging from intranet e-zines to newsletters and e-mailers, posters and print collateral, and others.
• Team leadership including defining team structure, roles, appraisals, mentoring, managing aspirations and creating higher levels of employee satisfaction and motivation.

Oct 2005 – Mar 2008 · 2 yrs 5 mos

• Job Description:
• As co-founder incubated a start-up in web and voice technologies space, with a strong focus on R&D and products.
• From drawing board and conceptualization to creating a fascinating web 2.0 start-up brand within a short time, creating a winning team, winning clients, users, media recognition and several awards.
• Broad ranging overall management and leadership from business planning, financial closures and getting two rounds of funding, to HR, admin, legal, investor relationships, among others.
• Achieved multi-million dollar funding, and global incubating awards for the start-up

Sep 2004 – Oct 2005 · 1 yr 1 mo

• Job Description:
• Singular responsibility to head all aspects of marketing, branding and communications within TCS Hyderabad region, coordinating with various teams globally for all region-specific activities, aligned to overall corporate brand mission
• Managing all build branding, communications – external and internal, media relations, powered through events, web and multimedia technologies, setting best practices in the region, while contributing as part of various specific delivery teams for corporate-level initiatives
• Leading and managing a highly evolved vendor management programme, set up from scratch within the region

Jan 2004 – Jul 2004 · 6 mos

• Job Description:
• Conceptualization and creation of a world-class academia magazine aimed at all stakeholders of ISB – including through leaders, media, students, corporates and the larger business and academic community – benchmarked with world-class products
• Large-scale management of initiatives as deputy to Director of Communications, including media relations, events, VIP management, among others
• Interviewing global business and academic leaders, including Michael Dell, Azim Premji, V. Rangarajan, Anil Ambani, Prof. Sumantra Ghosal, Prof. Dipak Parekh, et al
• Managing team and vendors for overall solutions

Jun 1999 – Jan 2004 · 4 yrs 7 mos

• Job Description:
• Leading an internal studio within corporate strategy and communications team to provide solutions in design, content, web and event incubation
• Provide creative solutions, conceptualizing new products aimed at all stakeholders of the corporate brand, including investors, campuses, lateral recruitment programs, industry bodies, VIPs and High Brand Individual management program
• Providing branding consulting to internal initiatives and programs of organization-scale, with multi-national execution, and participation in trade shows
• Managing awards program and leadership branding programs proactively, and part of various cross-functional initiatives, winning awards and global recognition

Aug 1997 – Jun 1999 · 1 yr 10 mos

• Job Description:
• Lead and managed city desk, and conceptualized and created the website, as well as managing all technology section of print
• Wrote various articles in all sections, variety of coverage and writing, as well as regular desk editorial line duties

Sep 1995 – Aug 1997 · 1 yr 11 mos

• Job Description:
• Part of both Madurai and Bombay groups, started in the newspaper section, moved to Business Publication Division, with responsibilities ranging from editorial to writing and investigative reporting, and conceptualizing, launching and managing several sections, and new products

Jan 1991 – Sep 2024 · 33 yrs 8 mos

• 1. Novel, Autobiography of a Mad Nation, longlisted for MAN Asian Literary prize, is a critically acclaimed bestseller. Published by Fingerprint. Available on Amazon, Flipkart and all major bookstores.
• 2. First book, The Spiritual Supermarket, longlisted for Vodafone Crossword Award (Non-Fiction), is on Kindle now.
• 3. Wrote for The New York Times, BBC, The Guardian, Deccan Chronicle, The New Indian Express, HuffingtonPost, Firstpost, The Print, Scroll, The Wire, International Business Times, etc.