Aug 2023 – Jun 2025 · 1 yr 10 mos · Hoboken, New Jersey, United States · On-site

• Redesigned the Marketplace Subsystem Figma Library.
• Led the redesign of the Marketplace Information Architecture in collaboration with Product Manager, Content Designers, and Design Researchers.
• Designed an experience to capture qualitative user feedback during interactions with specific features, pages, or flows.
• Redesigned the triage process for feedback, help, and self-serve knowledge base articles. Implemented a modal offering users three options to navigate to the appropriate channel.

Jan 2021 – Jan 2023 · 2 yrs

• Drove the vision and product management of Helix Design System’s visual style, UI components, and design tokens.
• Established a practice to design, build, document, and maintain a library used by many product teams.
• Created a roadmap for new components, component documentation, training, tutorials, announcements, and blog.
• Onboarded and trained new designers to help them get started with Helix.
• Facilitated Helix Office Hours to inform designers and developers about the latest updates and get feedback/guidance on their work.
• Identified and nurtured team growth and culture, identified opportunities for team members to drive and lead system aspects.

Feb 2020 – Dec 2020 · 10 mos

• Participated and lead breakthrough COVID-19 projects and initiatives.
• Lead design for version 2.0 of Helix Design System.
• Collaborated with the Global Operations to improve the experience of Pfizer’s room reservation system. Conducted user research, created journey maps, heuristic evaluations, and prototypes.
• Created companion app for bluetooth self-inject medical device.
• Facilitated user research sessions to validate conversational UI solutions (i.e. Amazon Echo, and Google Home).

Aug 2019 – Feb 2020 · 6 mos

• Collaborated with Digital Services leads and SCOs on key project decision-making, including requirements gathering, scheduling, resource allocation, and coordination of teams and approval processes.
• Setup and managed cross-functional stakeholder expectations through every stage of the UX process, ensuring that value propositions are being met.
• Provided direction and training to colleagues, vendors, and stakeholders on Digital Services projects around the UX process and Pfizer’s Helix Design System.
• Partnered with creative agencies to ensure design standards are being met, using constructive actionable feedback.
• Managed contracted designers to execute UI design and production efforts through the solution lifecycle.
• Oversaw design work; provided a critical eye and timely feedback to ensure consistency and quality of design deliverables.
• Created and refined user-experience related deliverables, including task and gap analyses, information architecture, wireframes, user flows, and user-requirements documents.
• Executed low-fidelity wireframes and prototypes to communicate design concepts to business stakeholders and UI design teams.
• Identified team needs with regards to process, tools, documentation, and resource management; identifying opportunities to optimize.

Jul 2017 – Aug 2019 · 2 yrs 1 mo

• Facilitated 5-day Design Studios for enterprise applications and Mobile App redesigns.
• Provided in-depth knowledge of user interface best practices and standards to other designers and stakeholders.
• Lead design for version 1.0 of Helix Design System.
• Developed user personas, information architecture, wireframes, high-fidelity mockups, design specifications, and interactive prototypes.
• Initiated, suggested, and spearhead major UI redesigns for a more intuitive user experience.
• Worked closely with UI Designers to ensure the mobile app designs comply with Material Design and iOS Human Interface Guidelines.
• Mentored junior UX and UI Designers from Drexel University participating in the Pfizer College Opportunity Program.
• Facilitated Pfizer Hackathons and Design Studios:
• New York, NY
• Collegeville, PA
• Buenos Aires, Argentina
• Seoul, Korea
• Tokyo, Japan
• Lisbon, Portugal
• Groton, CT
• Walton Oaks, United Kingdom
• Hong Kong, China
• Peapack, NJ
• Sydney, Australia
• Dallas, TX

Oct 2015 – Jul 2017 · 1 yr 9 mos

• Facilitated 2-day Hackathons worldwide: ideated, designed, and presented solutions to stakeholders.
• Established services such as Design Studios, Usability Testing, and Heuristic Evaluations to help Business Units save money and validate designs prior to the development phase.
• Collaborated with stakeholders to create enterprise mobile applications.
• Became a user advocate during the development process, subjecting early-stage designs to usability testing or expert review, and offered implementation suggestions from a user-centered perspective.
• Participated in design thinking workshops to help ideate and prototype solutions.
• Hosted Lunch and Learn sessions to educate and evangelize User Experience at Pfizer.

Aug 2015 – Jul 2023 · 7 yrs 11 mos · New York, NY

• Sketching, concept creation, wireframing, sitemap production, user flows, wireflows, user interface design, interaction design.
• Work with user research teams to plan usability testing sessions and deliver artifacts for testing.
• Execute work consistent with design and brand standards, analytics insight, customer feedback.
• Provide design solutions based on user insight, analytics, best practice, competitor analysis.
• Well versed in Information Architecture practices across UX and the ability to take wireframes through to well crafted visual designs with supporting annotations.
• Experience conducting contextual/ethnographical study, remote study (online), card sorting, screener surveys, A/B testing.
• Develop prototype designs using InVision and/or HTML/Motion graphics.
• Expert in Keynote and Figma Slides for crafting presentations for presentation up to board level communicating ideas through visual design, prototypes and motion graphics.

Jun 2010 – Oct 2015 · 5 yrs 4 mos · New York, NY

• Work with clients to design print/digital album artwork, business cards, promotional material for various types of events, and social media advertising campaigns.
• Create designs that meet latest web standards, focusing on usability, navigation, and load times.
• Develop and maintain the front end functionality of websites.
• Clients:
• Graphic Designer for Fly Guys Promotions.
• Web Designer and Developer for Lift NYC.
• Graphic Designer for Amanda Lynn Kim Photography.
• Graphic Designer for Edgard Belefanti.
• Web Developer for Robert Hebert.
• Graphic Designer for Katie Linendoll.

Jul 2015 – Aug 2015 · 1 mo · New York, NY

• Charity Miles is an iPhone/Android app that enables people to earn money for charity when they walk, run or bike. The money comes from corporate sponsors who pay to advertise in the app. The user is essentially sponsored for their activity, with the earnings going to their charity of choice.
• Our team was tasked with redesigning the app to make it easier to understand and create a memorable experience that keeps existing members using the app daily.
• Responsibilities:
• Conduct user research, competitive analysis, user flows.
• Synthesize research, affinity map user data, create user personas.
• Design studio, paper prototyping, low fidelity wireframes.
• Conduct usability tests, reiterate design based on user feedback.
• Produce high fidelity mockups, create interactive prototype using InVision.

Oct 2014 – Dec 2014 · 2 mos · New York, New York

• Design high fidelity mockups of mobile website using Photoshop.
• Create responsive responsive wireframes using Foundation, and SASS.
• Attend meetings to research the competition, discuss design strategy, and website redesign.
• Participate in daily morning calls regarding financial news to publish on the website.
• Learn how to use Google Pay-Per-Click Advertising and Taboola to generate revenue for the website.
• Use Google Analytics to gain a better understanding of user behavior, demographics, and target audience.

Nov 2011 – Jun 2015 · 3 yrs 7 mos · New York, NY

• As an Apple Specialist, I dedicated 3 years and 8 months to delivering unparalleled customer service by embodying professionalism and showcasing extensive product knowledge.
• My responsibilities included:
• Customer-Centric Expertise: Ensured a world-class experience for customers by leveraging a deep understanding of Apple products and services.
• Solution-Oriented Presentations: Designed and delivered compelling sales demos and presentations, offering tailored solutions to meet customer needs.
• Visual Standards Maintenance: Maintained the store to the highest Apple visual standards, contributing to a seamless and inviting shopping environment.
• Multilingual Support: Utilized my language proficiency in Spanish and Portuguese to enhance customer interactions, fostering a more inclusive and personalized service.
• Metrics Reporting: Submitted weekly Quarter-to-Date Metrics, contributing to team insights and performance evaluations.
• Continuous Learning: Stayed abreast of the company's rapid growth in the dynamic Technology market, ensuring up-to-date knowledge and adaptability.
• Team Recognition: Acknowledged and celebrated the hard work of peers, contributing to a positive team culture and setting colleagues up for success.
• Technical Resource: Acted as a go-to technical resource for team members, providing assistance and expertise as needed.
• Peak Hour Support: Supported the Family Room during peak hours by conducting mobile sessions, ensuring efficient customer service during high-demand periods.
• Creative Innovation: Infused creativity into daily tasks, inspiring innovative approaches to problem-solving and service delivery.
• My tenure at Apple allowed me to not only contribute to the company's success but also foster a collaborative and supportive team environment.