Aug 2025 – Present · 8 mos · Manchester, England, United Kingdom · Remote

• Investment Committee Member | Medical Materials Commercialisation
• I serve on the Investment Committee for the Henry Royce Institute’s MATcelerate programme, a national initiative accelerating the commercialisation of advanced medical materials emerging from UK academia.
• My role focuses on evaluating and approving proof-of-concept investments, shaping de-risking strategies, and assessing alignment across clinical need, regulatory pathway, and market viability.
• I contribute strategic judgement on scale, commercialisation, and adoption, helping ensure that scientifically strong innovations are built with a credible route to impact, investment, and real-world use.
• The programme supports technologies across areas including bioelectronics and complex wound care, translating academic excellence into scalable, clinically relevant solutions.

Feb 2024 – Jul 2025 · 1 yr 5 mos · London Area, United Kingdom

• Partnered with entrepreneur Jacqueline O’Donovan to establish and position a first-generation family office, supporting capital deployment and venture creation across wellbeing, HRTech, sustainable recycling, and premium services.
• The role combined investment oversight with hands-on execution, bringing founder-level judgement to portfolio strategy, venture formation, and early-stage scale.
• I worked at the intersection of capital, operations, and governance, helping translate investment intent into commercially viable businesses with clear routes to market.

Jan 2024 – Present · 2 yrs 3 mos

• Well Purposed | Strategic Scale Architecture for Health & Longevity
• Well Purposed partners with post-Series A HealthTech and longevity ventures navigating the most fragile phase of growth, when the product is proven, investor expectations are increasing, and structural gaps begin to slow execution.
• We work alongside founders and boards to convert traction into structured, investor-ready scale, strengthening commercial foundations, systemising business development, formalising governance, and enabling disciplined expansion across regulated markets.
• Founded by Sara Roberts, a 4× founder and £10M+ ARR operator across the UK, Europe, and Africa, Well Purposed exists to intervene at the point where growth pressure intensifies, margins tighten, and credibility with investors and partners becomes non-negotiable.
• We are a strong fit if you are:
• Post-Series A with revenue, but growth is becoming personality-led
• Scaling faster than your infrastructure can support
• Expanding into the UK/EU/Africa under regulatory and operational complexity
• Ready to move from founder-led momentum to repeatable performance
• Most founders don’t need another advisor.
• They need an operator who understands structural risk, can think clearly under pressure, and stays close when decisions carry consequence.

Feb 2018 – Present · 8 yrs 2 mos · New York, United States

• Member of the WELL Nourishment Advisory, a global group of subject-matter experts contributing to the development and evolution of the WELL Building Standard.
• I provide strategic input into research priorities, standards development, and practical application, helping ensure that the Nourishment concept reflects current scientific evidence, real-world implementation, and user needs.
• The work focuses on how food environments, nutritional transparency, and access to healthy choices can be embedded into buildings and communities at scale, supporting long-term health, prevention, and performance.

Jun 2014 – Nov 2023 · 9 yrs 5 mos · United Kingdom

• Founded and scaled Healthy Nibbles, an impact-led health food and wellbeing business operating across B2C, B2B, and B2B2C channels, serving an international client base including Transport for London, Vitality, Mercedes AMG Petronas F1, Spotify, Three Mobile, IWG, and The Office Group.
• The company was conceived from first-hand experience of healthcare system failure, recognising the gap between wellbeing rhetoric and real-world access to healthy food. That insight became the foundation for building a commercially viable, regulation-ready model for health-focused food retail.
• I led the business from inception to £10m ARR, overseeing strategy, operations, and scale across complex supply chains and regulated markets.
• Key outcomes included:
• Scaling to 60+ corporate partners across multiple commercial models
• Building end-to-end operations and supply chains, increasing gross margin from 20% to 55% while implementing zero food waste systems
• Establishing compliant UK/EU frameworks for food, health, and data-led innovation
• Developing a 2,000+ SKU portfolio, with a strong emphasis on female- and minority-led brands
• Healthy Nibbles achieved B Corp certification and received the Queen’s Award for Sustainable Development, with recognition from Davos, COP, and the Institute of Directors.

Mar 2009 – Jun 2014 · 5 yrs 3 mos

• Founded and led The Brand Tailors, a strategic insights and innovation consultancy supporting leadership teams across the UK, US, and Europe through periods of growth, repositioning, and organisational change.
• The firm worked with organisations navigating complexity, aligning customer insight, stakeholder priorities, and internal capability to support clearer decision-making and sustained commercial performance.
• I led complex transformation and growth programmes, partnering directly with founders and executive teams to strengthen market positioning, unlock new opportunities, and embed long-term strategic clarity.
• The work was recognised for delivering both measurable commercial outcomes and durable organisational change, building trusted, repeat client relationships at leadership level.

Jan 2001 – Feb 2009 · 8 yrs 1 mo

• Founded and led Visergy, an innovation, insights, and growth strategy firm operating across Sub-Saharan Africa and the Gulf, supporting global organisations entering and scaling in complex, non-Western markets.
• The firm specialised in markets where conventional frameworks failed, translating cultural, regulatory, and political nuance into commercially viable strategies for growth and market access.
• I scaled the business from inception to £3m in annual billings with a 63% gross profit margin, leading multinational teams and delivering high-stakes projects for global clients.
• My role involved direct engagement with governments, regulators, and private-sector partners, shaping policy alignment, negotiating market entry, and mitigating execution risk in highly complex environments.
• Visergy’s work enabled clients to enter new markets, build credibility with local stakeholders, and execute growth strategies grounded in real-world conditions rather than theory.