Jan 2020 – Apr 2022 · 2 yrs 3 mos · Chennai, Tamil Nadu, India

• About the company:
• Pramati's unique incubator model creates independent tech businesses focused on emerging markets. Their platforms provide best-in-class solutions for cloud, data, intelligence, and mobility needs.
• Key responsibilities:
• ▪ Crafted product launch strategies with a focus on demand generation, aligning inbound and outbound tactics to drive rapid user acquisition.
• ▪ Executed market analysis and competitive research to inform product positioning and value propositions that resonated with target audiences.
• ▪ Developed and monitored KPIs for lead generation and customer journey analysis, optimizing strategies based on data insights.
• Achievements:
• ▪ Developed and executed a GTM strategy for a newly launched MarTech SaaS product, accelerating user acquisition to achieve a 1000 users base within 100 days.
• ▪ Optimized LinkedIn Ad campaigns to slash cost-per-lead (CPL) by 95%, maximizing ROI for product launch lead generation.
• ▪ Boosted website authority through SEO-driven content and technical improvements, increasing organic visibility by 364% in 3 months.

Jun 2017 – Dec 2019 · 2 yrs 6 mos · Cochin Area, India

• About the company:
• SBL delivers customized IT and ITeS solutions to empower businesses worldwide.
• Key responsibilities:
• ▪ Executed multi-channel lead generation campaigns (promotional, content, digital) to drive brand awareness and achieve sales targets.
• ▪ Collaborated with cross-functional teams and external vendors to deliver marketing initiatives within budget and timelines.
• ▪ Analyzed campaign performance metrics, adapting strategies to optimize ROI for SBL and its clients.
• Achievements:
• ▪ Generated a $4.2M sales pipeline through strategic lead generation initiatives, demonstrating resourcefulness and an ability to maximize results.
• ▪ Consistently delivered SQLs for the enterprise SaaS vertical, achieving a 90% conversion rate.

Mar 2016 – Jun 2017 · 1 yr 3 mos · Cochin

• Suyati Technologies is a global technology and business consulting, and outsourcing services provider.
• Key responsibilities
• ▪ Developed data-driven marketing strategies to target new markets and drive lead growth, aligning initiatives with sales goals.
• ▪ Analyzed market trends and customer insights to inform product positioning and optimize lead generation campaigns.
• ▪ Collaborated with product teams to identify market gaps and develop go-to-market strategies for new product launches.
• Achievements:
• ▪ Leveraged data analytics to increase MQLs by 125%, demonstrating the ability to drive lead generation through strategic insights.
• ▪ Optimized lead nurturing processes, increasing inbound leads by 575% and contributing to sales pipeline growth.

Jan 2014 – Sep 2015 · 1 yr 8 mos · Bangalore

• DART Consulting delivers quality research reports, analytical solutions and internet marketing support in a professional manner.
• Key responsibilities:
• ▪ Conducted primary and secondary market research to gather data and inform business decisions for diverse clients.
• ▪ Analyzed market trends, competitor strategies, and customer needs to identify growth opportunities.
• ▪ Developed comprehensive market research reports, translating complex data into actionable insights for clients.
• ▪ Supported project teams with data-driven recommendations to optimize project outcomes.