Tom Veyt

CEO

Affligem, Flemish Region, Belgium10 yrs 4 mos experience

Highly Stable

Key Highlights

Expert in Category Management and Net Revenue Management.
Proven track record in developing customer strategies.
Strong analytical skills with experience in data-driven decision making.

Stackforce AI infers this person is a B2C FMCG professional with expertise in category management and strategic planning.

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Skills

Core Skills

Category ManagementNet Revenue Management

Other Skills

Customer Facing Category StrategyS&OPIntegrated Business PlanningChannel StrategiesCategory Performance ReviewPlanogram AnalysisMarket Data TranslationTrade Story Co-creationCategory Vision Co-creationPortfolio Optimization RecommendationsData AnalyticsBusiness StrategySales ManagementNegotiationMarketing Strategy

Experience

10 yrs 4 mos

Total Experience

9 yrs 1 mo

Average Tenure

1 yr 3 mos

Current Experience

Unilever

2 roles

CSP Lead Foods Benelux

Promoted

Jan 2026 – Present · 4 mos

CSP Lead Foods Belgium

Feb 2025 – Jan 2026 · 11 mos

Category Management: Create and drive category strategies by collaborating with different internal partners such as Supply Chain, Finance, Marketing based on consumer/customer/category insights and trends.
Net Revenue Management: Full responsibility on development of NRM plans across all 5 levers such as promotional plan, mix, pricing, etc.
Customer Facing Category Strategy: Develop quarterly and monthly category plans for assortment, shelf-layout, promotional strategy and price positions, for customer/ channel focussing on shopper.
S&OP (Sales & Operations Planning): Monitor internal & external performance and drive business performance including gap closure activities.
Integrated Business Planning: Co-lead localization of channels & customer plans on category management, portfolio, promotional plan, innovations, etc.
Channel Strategies to win in-store: Channel specific category plans to develop destination portfolios by channel and differentiation between channels.

Category ManagementNet Revenue ManagementCustomer Facing Category StrategyS&OPIntegrated Business PlanningChannel Strategies

Mars

7 roles

Senior Key Account Manager - New Business / Non Food Retail

Mar 2023 – Feb 2025 · 1 yr 11 mos

Senior Portfolio Manager - Austria, Belgium, Luxemburg & Switzerland

Promoted

Feb 2021 – Mar 2023 · 2 yrs 1 mo

Pedigree
Catisfactions
Whiskas
Sheba
Crave

Portfolio Manager Petcare - Belgium, Luxemburg, Austria & Switzerland

Oct 2020 – Feb 2021 · 4 mos

Brand Manager

Promoted

Oct 2019 – Oct 2020 · 1 yr

Perfect Fit - Cesar - Nutro

Junior Brand Manager

May 2019 – Sep 2019 · 4 mos

Category Manager

Aug 2017 – Apr 2019 · 1 yr 8 mos

Periodical reviews of category performance based on Nielsen data
Planogram analyses -and projects at Belgian retailers
Translating monthly market data into business insights
Co-creating yearly trade stories together with category team and account managers
Co-creating yearly category vision for respective category
Providing recommendations to account managers on portfolio optimizations at their accounts

Category Performance ReviewPlanogram AnalysisMarket Data TranslationTrade Story Co-creationCategory Vision Co-creationPortfolio Optimization Recommendations+1

Junior Customer Manager

Oct 2015 – Jul 2017 · 1 yr 9 mos

Managing wholesaler/broker accounts in foodservice industry
Managing end customers and developing strategy in communties channel (catering: Aramark, Compass, ISS, ...)
Negotiating yearly contracts with wholesalers / purchasing groups / end customers
Prospecting foodservice end customers