Jun 2018 – Nov 2018 · 5 mos · New Delhi Area, India

• Worked with leading Indian companies in an advisory capacity to devise key strategies of CXO importance such as marketing strategy, new business evaluation, growth strategy, capabilities assessment, value proposition design and market assessment.
• Key Projects:
• Designed market entry strategy around introduction of a new product for a food client
• Shortlisted 4 key cities for a phased launch having an estimated combined market size in excess of INR 200 Cr
• Designed the product’s value proposition and positioning based on competitive benchmarking, customer needs and alignment with client’s strengths
• Identified 8 key accompaniments having highest potential to launch along with the main product to increase sales and improve utilization of the distribution infrastructure to be set up
• Designed investment model for a media major interested in exploring adjacencies in the film business
• Analyzed film revenue and cost structure, success factors, preferences of players in the film industry, synergy with existing portfolio and management of risk to recommend model
• Identified key capabilities for a media major in order to enable the company to realize its full potential and utilize its capabilities to launch new businesses
• Analyzed the value chain of the media industry in depth to identify key activities performed in each stage of the value chain, and the capabilities required to perform those activitie
• Also conducted management interviews, secondary research and study of new businesses launched over time to identify and refine capabilities

Aug 2016 – Jan 2017 · 5 mos · Gurgaon, India

• Oyo Townhouse is the fastest growing vertical in Oyo Rooms. In this business, Oyo manages and operates its own inventory of hotel rooms.
• I improved guest experience ratings by streamlining operations for Oyo Townhouse
• Key Achievements:
• Achieved 15% cost reduction in the consumption of grocery items by driving adoption of ‘Oyo Bazar’, a centralized purchasing system
• Coordinated with multiple stakeholders to improve fill rates and on-time deliveries; closely analyzed daily progress
• Reduced customer complaints due to appliance related issues by 50% by negotiating on turnaround time with national vendors
• Achieved 10% improvement in lead time in complaint resolution by streamlining process for logging complaints by property managers

Nov 2015 – Aug 2016 · 9 mos · Gurgaon, India

• I handled business development in Gurgaon and neighboring regions for Oyo's marketplace model, wherein Oyo does not own its own inventory, but partners with hotels to market existing inventory to the end consumers.
• I enabled the company to expand in a critical market by expanding partnership reach and managing relations with partner hotels. I was able to increase the company's top-line by INR 1.5 Cr per annum and achieve cost savings exceeding INR 65 lakhs per annum through my efforts.
• Key Achievements:
• Increased revenues by INR 1.5 Cr annually (vs. peer avg. of 1.2 Cr) by onboarding 25+ hotels at competitive rates in strategic areas
• Expanded market outreach in Gurgaon and 3 neighbouring towns (Manesar, Hisar and Rohtak)
• Saved hotel payouts worth INR 50 lakh annually (vs. peer avg. of 38 lakh) through contract renegotiation and relationship management
• Introduced dynamic pricing arrangements; converted 100+ contracts (~35% of total) in Gurgaon region through a targeted approach
• Identified 10+ strategic locations for opening new flagship hotels based on market sizing and analysis of competitive landscape

Apr 2014 – Nov 2015 · 1 yr 7 mos · Gurugram, Haryana, India

• At McKinsey, I engaged with client teams working with Fortune 500 companies on high-impact financial analysis covering financial modelling, valuation, cost of capital, performance benchmarking and investor diagnostics. I extensively used Bloomberg, Capital IQ and Thomson databases for my research and analysis. I started as an intern and was able to convert it to a full-time position.
• Key Achievements and Recognitions:
• Won the ‘Thought Partnership’ award for refining beta estimation methodology; became the firm’s new global standard
• Handpicked by the leadership to be the SPOC for investor relations studies; trained analysts to institutionalize the offering
• Mentored an intern who had joined the practice for 2 months during summer break
• Key projects and analysis:
• Identified areas of under-performance relative to the industry in terms of financial performance for a USD 11B chemicals major
• Identified the poor performing geographical segments for a USD 18B Indian steel major
• Performed a portfolio assessment to evaluate value creation for different segments through the lens of economic profit
• Recommended 10 key intrinsic investors (out of 500+) to focus on to CFO of a German cement company to optimize time utilization
• Codified new offering in benchmarking investor communication best practices; analysis replicated in 10+ client studies in my tenure
• Saved 84 man-hours on future engagements by building a financial model from scratch for a private metals trader

Jan 2012 – Jan 2012 · 0 mo · Delhi NCR