David Mogensen

VP of Engineering

San Francisco, California, United States25 yrs 2 mos experience

Highly Stable

Key Highlights

20+ years of experience in tech and auto industries
Forbes Entrepreneurial CMO 50 recognition
Expert in building profitable customer engagement strategies

Stackforce AI infers this person is a Marketing Executive in the Tech and Automotive industries.

Contact

Skills

Core Skills

Marketing StrategyBrand DevelopmentProduct Marketing

Other Skills

Demand GenerationMulti-Channel MarketingInternational MarketingBrand AwarenessMedia StrategyCustomer MarketingBusiness-to-Business (B2B)AdvertisingCommunicationsGrowth MarketingAbove and Below the Line Campaign ManagementEvent MarketingMarket ResearchDigital and Traditional MarketingGo-to-Market Strategy and Execution

About

Proven marketing leader with 20+ years in the tech and auto industries. Experience building teams and businesses that drive profitable customer engagement through innovative marketing strategies and activities. Skills include: Marketing Strategy, Consumer Marketing, Business Marketing, Product Marketing, Advertising, Communications, Brand and Product Positioning, Growth Marketing, Media Strategy, Above and Below the Line Campaign Management, Event Marketing, Market Research, Digital and Traditional Marketing, Go-to-Market Strategy and Execution, Content Marketing, Launch Management, Building great teams

Experience

Uber

2 roles

VP of Global Marketing

Promoted

Jan 2022 – Present · 4 yrs 2 mos

Lead the global marketing team. Responsible for building the Uber and Uber Eats brands and businesses across the US and more than 70 countries around the world.

Demand GenerationMulti-Channel MarketingInternational MarketingBrand AwarenessMedia StrategyCustomer Marketing+2

Senior Director, Head of Marketing, EMEA

Feb 2020 – Jan 2022 · 1 yr 11 mos

Led marketing for Uber and Uber Eats across 40 countries in Europe, Middle East and Africa. Member of the EMEA executive leadership team.

Demand GenerationMulti-Channel MarketingInternational MarketingBrand AwarenessMedia StrategyCustomer Marketing+2

Google

4 roles

Director of Marketing, Northern Europe

Feb 2017 – Feb 2020 · 3 yrs

Oversee a team of 50 marketers across 6 countries (NL, BE, SE, DK, FI, NO). Responsible for all of Google's marketing activities in Northern Europe, including our business, consumer and brand marketing. Member of the Google Northern Europe executive management team.

International MarketingMarketing Strategy

Group Product Marketing Manager, Global Head of YouTube Ads Product Marketing

Promoted

Jun 2015 – Feb 2017 · 1 yr 8 mos

Led global product marketing for YouTube's advertising products. Also responsible for positioning, thought leadership, video and written content creation for YouTube and Google's brand advertising products. Wrote numerous articles and presented regularly at industry conferences on brand marketing in the digital age.

Business-to-Business (B2B)Product Marketing

Senior Product Marketing Manager, YouTube and Google

Nov 2012 – Jun 2015 · 2 yrs 7 mos

Led a team responsible for product marketing for Google's brand advertiser products, including YouTube, Google Display and our brand measurement products. Responsible for the launches of some of YouTube's most successful advertising products and for defining how Google and YouTube are positioned to Fortune 500 brands.

Business-to-Business (B2B)Product Marketing

Product Marketing Manager, Google

Jul 2010 – Nov 2012 · 2 yrs 4 mos

Led marketing strategy and communications for Google TV Ads. Defined brand positioning and identity, go-to-market tactics, media and advertising approach, customer segmentation and brand research.

Business-to-Business (B2B)Product Marketing

Bmw of north america, llc

5 roles

National Marketing Manager

Sep 2009 – Jul 2010 · 10 mos

Planned and executed marketing strategy for brand and product launch communications in the United States. Oversaw creation and production of fully integrated marketing campaigns, including TV, print, CRM, point of sale, radio and digital. Editor in Chief of BMW Magazine.

Demand GenerationMulti-Channel MarketingBrand AwarenessMedia StrategyCustomer MarketingMarketing Strategy

Regional Marketing Manager

Jan 2006 – Aug 2009 · 3 yrs 7 mos

Responsible for co-op marketing communications nationally. Oversaw multi-million dollar marketing campaigns for national and regional use. Liaison between dealer body and BMW of North America on all marketing related topics.

Demand GenerationMulti-Channel MarketingBrand AwarenessMedia StrategyCustomer MarketingMarketing Strategy

Field Marketing Operations Manager

Promoted

Jan 2005 – Jan 2006 · 1 yr

Led marketing for BMW in the Midwest. Directed regional and dealer advertising group marketing activities, including creative development, media planning, event marketing and allocation of multi-million dollar budget.

Brand AwarenessMedia StrategyCustomer MarketingMarketing Strategy

Marketing Sales and Operations Manager

Jan 2003 – Jan 2005 · 2 yrs

Consulted the BMW dealerships in the MN, WI, SD, IL and IA on sales and marketing. Grew new vehicle sales volume above the regional average, growing Certified Pre-Owned vehicle sales at more than twice the regional average.

National Events and Promotions Manager

Jan 2001 – Jan 2003 · 2 yrs

Developed and executed national consumer events programs. Oversaw all marketing elements for each program, including advertising, point of sale materials, vehicle graphics, signage, invitations, gift items, logos, CRM and on-site displays.

Customer MarketingMarketing Strategy