Nik Zerth

VP of Engineering

Copenhagen, Capital Region, Denmark14 yrs 5 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in driving AI and data transformation.
Proven track record of revenue growth in cloud sales.
Strong leadership in building high-performance sales teams.

Stackforce AI infers this person is a SaaS sales leader specializing in data and AI transformation.

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Skills

Core Skills

Sales LeadershipData & AnalyticsCloud Computing

Other Skills

Cloud StrategyGenAIAI ImplementationSales StrategyDigital TransformationSales ManagementData PlatformsAzureData & AISales ExecutionSolution SellingData SolutionsAIData CenterCloud

About

In a world awash with data, the real competitive advantage lies in how you use it to make faster, smarter decisions. As the Head of Sales, Data & Analytics for the Nordics and North EMEA for Start ups at Google Cloud, I partner with forward-thinking organizations to turn complex technology into tangible business value. What I Do: I lead high-performing teams that help Enterprises and Digital Natives modernize their data estates and accelerate their journey into Artificial Intelligence. My focus is on solving critical business challenges—whether that’s democratizing access to insights, scaling GenAI use cases, or building a robust Cloud Strategy. How I Help: Technology is the enabler, but culture is the driver. I help leaders look beyond the "hype cycle" to build sustainable, data-driven cultures. I bridge the gap between technical innovation and executive strategy, ensuring that every investment delivers ROI. My Background: With deep roots in the German and Nordic tech ecosystems, I’ve spent my career at the intersection of sales leadership and digital transformation. When I’m not discussing the future of AI, you’ll likely find me at the CrossFit box or training for the next competition. Let’s connect to discuss how we can future-proof your business with data.

Experience

Google

3 roles

Head of Data & Analytics Sales - Nordics + Digital Natives North EMEA

Promoted

Jan 2026 – Present · 3 mos

Leading the GTM strategy and specialist sales organization for Google Cloud’s Data & Analytics portfolio (BigQuery, Databases, Looker, Apigee and GenAI) across the Nordic region and North EMEA region for Start ups/ Scale ups.
GenAI Implementation: Spearheading the deployment of Gemini and Vertex AI use cases, helping customers transition from "hype" to production-grade AI value.
Team Development: Coaching a high-performance team of specialist sellers to master complex deal structuring and consumption-based pricing models.
Strategic Leadership: Orchestrating the regional sales strategy to drive adoption of the "AI-Ready Data Cloud," moving customers from legacy on-prem systems to modern cloud architectures.
Revenue Growth: Driving high% YoY growth in annual recurring revenue (ARR) by securing strategic commitments with Enterprise and Digital Native clients.

Data & AnalyticsCloud StrategyGenAISales Leadership

Head of Data & Analytics Sales - Nordics

Promoted

Sep 2024 – Feb 2026 · 1 yr 5 mos

Leading the GTM strategy and specialist sales organization for Google Cloud’s Data & Analytics portfolio (BigQuery, Looker, GenAI) across the Nordic region.
Strategic Leadership: Orchestrating the regional sales strategy to drive adoption of the "AI-Ready Data Cloud," moving customers from legacy on-prem systems to modern cloud architectures.
Revenue Growth: Driving high% YoY growth in annual recurring revenue (ARR) by securing strategic commitments with Enterprise clients.
GenAI Implementation: Spearheading the deployment of Gemini and Vertex AI use cases, helping customers transition from "hype" to production-grade AI value.
Team Development: Coaching a high-performance team of specialist sellers to master complex deal structuring and consumption-based pricing models.

Data & AnalyticsSales LeadershipGenAI

Head of Data & Analytics Sales

Sep 2022 – Aug 2024 · 1 yr 11 mos

Led the Data & Analytics specialist sales unit for key verticals (Retail, Automotive, Manufacturing) within Google Germany, focusing on high-impact digital transformation.
Business Impact: Delivered [high €M] in new business revenue, consistently exceeding quota targets for the DACH region.
Industry Innovation: Partnered with C-Level executives in the Automotive and Mfg sectors to design data platforms that support Industry 4.0 and predictive supply chain solutions.
Complex Deal Management: Successfully negotiated multi-year, multi-million dollar cloud agreements, displacing legacy competitors.
Cross-Functional Alignment: Aligned engineering, product, and sales teams to deliver custom solutions for strategic "Must-Win" accounts.

Data & AnalyticsDigital TransformationSales ManagementSales Leadership

Microsoft

2 roles

Sales Manager Microsoft Azure - Data & AI

Oct 2021 – Sep 2022 · 11 mos · Frankfurt, Hessen, Deutschland

Managed the Azure Data & AI Specialist team for the Manufacturing, Chemicals, and Resources verticals, driving the migration of critical workloads to the cloud.
Cloud Consumption: Accelerated Azure consumption growth by xxx% through the strategic modernization of data estates (Synapse, Power BI, Azure ML).
Sales Execution: Built and executed a comprehensive territory plan to penetrate untapped accounts in the German industrial sector.
Talent Leadership: Mentored a diverse team of solution specialists, improving forecast accuracy and deal velocity.

AzureData & AISales ExecutionSales LeadershipCloud Computing

Solution Specialist Microsoft Azure - Data & AI

Mar 2020 – Oct 2021 · 1 yr 7 mos · Frankfurt, Hessen, Deutschland

Served as the technical sales lead for transformative Data & AI projects, acting as the bridge between business goals and technical architecture.
Solution Selling: Led the end-to-end sales cycle for complex data solutions, from architectural design sessions to commercial negotiation.
Digital Transformation: Enabled customers to launch new digital business models by leveraging AI and IoT capabilities on Azure.
Trusted Advisor: Established deep relationships with IT decision-makers (CIOs/CDOs), positioning Microsoft as the strategic partner for data modernization.

Data & AISolution SellingDigital TransformationSales LeadershipData & Analytics

Microsoft for startups

Mentor

Jan 2021 – Sep 2022 · 1 yr 8 mos

Mentored B2B founders on GTM strategies, enterprise sales cycles, and leveraging the Microsoft ecosystem to scale efficiently.

Cisco

2 roles

Senior Account Manager

Jul 2014 – Mar 2020 · 5 yrs 8 mos

Managed strategic relationships for large-scale Enterprise accounts in the Manufacturing and Financial Services sectors.
Account Growth: Consistently achieved [Top Performer/Club] status by expanding Cisco’s footprint in Data Center, Cloud, and Security solutions.
Strategic Advisory: Advised C-suite stakeholders on hybrid IT strategies, aligning infrastructure investments with long-term business objectives.
Project Leadership: Orchestrated complex hardware and software rollouts across global locations, ensuring seamless delivery and adoption.

Associate Sales Representative

Jul 2013 – Jun 2014 · 11 mos

The Cisco Sales Associates Program (CSAP) is one of the most highly coveted early in career training programs designed specifically for future field Account Managers and Systems Engineers.

Data CenterCloudSecuritySales LeadershipCloud Computing

Pwc

Various Positions

Jun 2012 – May 2013 · 11 mos · Frankfurt am Main und Umgebung, Deutschland

Bachelor Thesis (Advisory, Financial Services): Conducted in-depth research and analysis on the substitution potential of alternative non-bank business models in the German retail banking market. Titled: 'Banking without a bank - An analysis of the substitution potential of alternative non-bank business models in the German retail banking market'.

Portfolio concept

Student Worker

Mar 2011 – Feb 2012 · 11 mos · Cologne, Germany

Support with the account management
Creation of Due Diligence Questionnaires
Establishment of a distribution system for monthly performance updates of the trading systems